www.WomenWhoTech.com
Tools Galore in
Online CommunicationsWomen Who Tech TeleSummit
May 12, 2009
Panel: Natalie Foster, Rebecca Moore,
& Laura Quinn
Moderator: Amy Sample Ward
www.WomenWhoTech.com
Agenda:• Introductions
• Websites, Email & Constituent Management: Laura Quinn
• Social Networking & Twitter: Natalie Foster
• Google Earth: Rebecca Moore
• Panel Questions: Amy Sample Ward
• Open Q & A: Submit your questions throughout the presentation to the Moderator
www.WomenWhoTech.com
Introductions:
Natalie Foster
Currently, Director of New Media, DNChttp://www.democrats.org
Previously, Director Online Organizing, Sierra Club
www.WomenWhoTech.com
Introductions:
Rebecca Moore
Currently, Manager, Google Earth Outreachhttp://earth.google.com/outreach
www.WomenWhoTech.com
Introductions:
Laura Quinn
Currently, Director, Idealwarehttp://idealware.org
www.WomenWhoTech.com
Introductions:
Amy Sample Ward
Currently, Global Community Builder, NetSquaredhttp://netsquared.org
Blogger, Consultant, Facilitatorhttp://amysampleward.org
www.WomenWhoTech.com
Your Website is You, Online
For many online friends, your website is your organization.
Does it say what you want it to say?
www.WomenWhoTech.com
Some Website Tools
Simpler Sites: More Complex Sites:
And beyond…
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Email is a Critical Channel
Reach out to your constituents to let them know what you’re doing
Or ask them to take action
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But the Details are Critical
Who is the email from?
Is the graphic design clean? Does it depend on images?
Are there spam-like words in the text?
Are any calls to action clear?
Does it seem like they know who I am?
Is there an unsubscribe link and physical address?
What’s the subject line?
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Broadcast Email Tools for 501c3s
www.verticalresponse.com
• 10,000 emails per month free for 501c3s• After 10,000 emails, prices are reasonable.• Reliable and sophisticated, though complex in areas• Strong in deliverability and integration
Email Now www.networkforgood.org
• $29.95/month for up to 20,000 emails, and $2/thousand after
• Great template options, including custom designs for $199• Reliable and sophisticated, though complex in areas• Sustainable product and solid support from a nonprofit
specialist
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Don’t Forget Your Constituent Database
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Social Networking & Twitter
www.WomenWhoTech.com
Social Networking & Twitter
Two Principles:
1.) Know What You Want
2.) Prioritize the ROI
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Social Networking & Twitter
Facebook General Growth:
-More than 200 million active users
-The fastest growing demographic is those 35 years old and older
-More than 3.5 billion minutes are spent on Facebook each day (worldwide)
-More than 20 million users update their statuses at least once each day
-More than 4 million users become fans of Pages each day
www.WomenWhoTech.com
Social Networking & Twitter
Twitter numbers:
-An estimated 5,000 to 10,000 new accounts are registered each day.-Only 5 percent of all Twitter users have more than 250 followers.-Only 0.8 percent have more than 1,000
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Social Networking & Twitter
Helpful resources on Twitter:
-Pew Internet report: www.pewinternet.org - O'Reilly New Radar Report:Twitter and the Micro Messaging Revolution.http://radar.oreilly.com/2008/11/new-radar-report-twitter-and-t.html -Deanna Zandt wrote this great beginner’s guide:http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/ -Very cool project from 2008: Twitter Vote Reporthttp://www.twittervotereport.com
www.WomenWhoTech.com
Google’s Geo ToolsGoogle Earth Google Maps & MyMaps
Google Earth API (Plug-in) Google Maps API
Google Sketchup
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Galvanizing Community ActionNeighbors Against Irresponsible Logging (NAIL)
Hard-to-understandpublic notice of
redwood logging plan
Plan remapped in Google Earth
Impact: Stopped the plan
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Impact: • 13,000+ people from every U.S. state and 30+ countries signed their online petition to stop the dumping of mountaintop mining waste into waterways
• More than 150 congressional co-sponsors from the U.S. House of Representatives.
• EPA just halted all new permits and ordered a review of the practice
www.WomenWhoTech.com
USHMM: Crisis in Darfur
50% increase in traffic to their website since launch
International visitation went from 29% to 52%
Estimate 3 million of this due to Global Awareness layer launch
Hits to the “What Can I Do?”page went from 2,000 per month to 40,000 per month
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How Google Earth & Maps can help Non-Profits
• Show what is at stake – don’t just tell people
• Raise awareness for your cause and projects
• Reach a broader audience• More than 500M Google Earth users today• Drive people to your site• Gain members, volunteers, donors, media coverage
• Plan and visualize your projects and results• Where are we getting (or giving) donations?• Organize projects, such as a volunteer beach cleanup activity
• Educate, inform and move people emotionally - inspire action
• Influence decision-makers; impact public policy
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Get started: visit Google Earth Outreach
http://earth.google.com/outreach
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Moderator Questions:
What do you think about the idea of organizations only using
social media tools as an online presence
instead of a traditional website?
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Moderator Questions:
How do you balance your online “spaces”,
interconnect your activities and communications?
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Moderator Questions:
We are all after real world changes,
so how do we measure our use of these tools on real world impact?
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Participant Questions:
Ask a question:
• Type your questions into the chat box on your ReadyTalk screen.
• You can also “raise your hand” with the feature on your ReadyTalk screen.
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Learn More!
WomenWhoTech.org
WeAreMedia.org
www.WomenWhoTech.com
Thank You!
Natalie Fosterwww.democrats.org
Rebecca Moore
www.earth.google.com/outreach
Laura Quinnwww.idealware.org
Amy Sample Ward
www.netsquared.orgwww.AmySampleWard.org
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