With a Dynamic Mobile Ad SDK, Digital Marketing Solutions Provider Delivers Targeted, Smart Impressions
THE PROBLEM THE SOLUTION
Customer saw data targeting as a crucial component in the process to improve engagements, while skipping audience targeting resulted in delivering dumb / irrelevant impressions, that is, delivering impressions to a broad and fragmented audience.
● Need for a dynamic mobile SDK to effectively monetize ad delivery platform
MediaAgility worked in close collaboration with the customer, and after clearly understanding the solution roadmap, devised a mobile ad SDK that supports mobile ad publishing platforms worldwide by monetizing app with targeting advertising.
● Smart impressions with targeted advertising
● Comprehensive reporting and data analysis
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