Windows Live as Social Media
William Lai – Business Director
Windows Live is The Largest Social Media Platform & Media Network
Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come
Do not mistaken buying advertising on social networking sites as Social Media
Create value for your audience.
Engage in the conversation.
Leverage their social network.
Creating Value
Reference web sites• Subservient chicken
http://www.subservientchicken.com/• HBO Voyeur
http://hk.youtube.com/watch?v=g8hLyPS4_08
Engaged in Conversation Join
the Conversation
Join the Right Conversation
Leveraging their network
Create value for your audience.
Engage in the conversation.
Leverage their social network.
APIs slide
http://premium.quiksilverlive.com/
HOW would you make this HOW would you make this site Socially Enabled?site Socially Enabled?
APIs slideAdd streaming Silverlight video Add
VideosAdd posts
Add data
Display recent upload
sAdd
advertisement
Add Messenger
http://premium.quiksilverlive.com/
These social enabled features can all be developed These social enabled features can all be developed through Windows Live APIs through Windows Live APIs
What is Windows Live Social APIs Think of a moving into a new flat. You know these following will be ready
• Turn on the tap and water is running• Switch on the light and there is electricity • Security to mind the gates• Gas for cooking
All You need to do …
• Buy some nice furniture
• What about a 42 inch TV
• Do I need some plants
• Which color will I paint this wall
API’s: Application Program Interface
Silverlight Authentication Contacts Photos Blogging
Messenger Alerts Agents Gadgets
Windows Live - a media network and a social media platform, provides a solution for marketers to develop social media campaigns and promote it