19 OUT OF 20SEARCHES

WILL HAVE A WIKIPEDIA ARTICLE ON THE

FIRST PAGE

60%OF PR PROSSAY THEIR ARTICLE HAS

ERRORS

QUALITY

1.485%85%

MOST COMPANY ARTICLES ARE OF

LOW-QUALITYBASED ON WIKIPEDIA’SOWN ASSESSMENT

INFLUENCE

86% of PRPROS BELIEVEWIKIPEDIA HAS

CREDIBILITYWITH THE PUBLIC

WIKIPEDIA HAS MORE

EDUCATED READERS THANTWITTER AND FACEBOOK

COMBINED

11,000+BRAND PAGES IN WIKIPROJECT COMPANIES

Marketing professionals should be careful to comply with the Federal Trade Commission’s online disclosure laws and Wikipedia’s policies and guidelines. Disclose your affiliation with the company, avoid editing the article directly, and work transparently with the Wikipedia community.

9 OUT OF 10BRAND PAGES ARE A

LOW PRIORITYTO WIKIPEDIA’S EDITORS

10%OF BRAND PAGES WITH A

HIGH QUALITY RANKINGARE AUTHORED BY

ETHICAL WIKI

WIKIPEDIA’SEDITORS DO NOT HAVE THETIME OR INTERESTTO IMPROVE ALL OF THEM

MARKETERS CAN TAKE THE INITIATIVE IF THEY CAN FOLLOW THE RULES AND BE NEUTRAL

AN INFOGRAPHIC FROM ETHICAL WIKI LLC