For you, that means providing unbroken coverage to both core telephony and comms services, and new rich-data ones.
But that shouldn’t be a problem, should it?
Surely, as the popularity and proliferation of mobile
devices has surged, the quality and reliability of core
network coverage must have too…
New building methods, thicker concrete, and increasing building density in urban areas have all conspired to make it harder than ever before to ensure strong in-building coverage.
That’s a pretty big problem, especially when you consider that 80% of mobile calls occur indoors and 74% of customers are willing to switch operators for better in-home and office coverage1.
1 Source: “Study: Poor Cell Coverage at Work May Impact Wireless Churn Rates”, Andrew Burger, January 20, 2015, Telecompetitor.com
And to make matters worse, today’s customers also have a huge number of alternatives to choose from when your network and services aren’t available.
If they can’t connect to your network, they won’t hesitate to use a service powered by their Wi-Fi connection.
And that means major customer churn.
To the untrained eye, Wi-Fi connections appear to be a powerful new enemy in the war for your customers’ mobile mindshare.
But the key to getting ahead (and strengthening your core network cost-effectively) is realizing that Wi-Fi isn’t an enemy at all.
It’s an opportunity. By incorporating Wi-Fi into your core network, you can solve three of the biggest mobile network challenges at once.
Wi-FiCalling
ANSWER
Video Call
Wi-FiCalling
ANSWER
Video Call
Wi-FiCalling
ANSWER
Video Call
Better coverage in turn helps you improve the consistency of customer experiences—especially when using rich-data services such as video calling.
And when you combine better coverage and better experiences, you can reclaim customer mindshare—and start fostering lifelong loyalty.
Wi-Fi isn’t new to you, and making better use of it is probably something you’ve considered before.
But a couple of key—and very valid—objections
have stood in the way.
Security. That’s a big one.
If customers connect to your core network through their own untrusted Wi-Fi networks, how can you protect the network against attacks, unauthorized use, and eavesdropping?
What about your customers’ devices? Devices are a pretty important part of the bridge between you and your customers. If they can’t support Wi-Fi calling, isn’t the whole thing a bit pointless?
Wi-FiCalling
ANSWER
Video CallWell, the good news is that many new devices (including iPhone, Android, and Windows phones) now support Wi-Fi calling, so your users are ready.
A new way of securely incorporating Wi-Fi into your core network to cost-effectively address indoor and other coverage issues.
With The Oracle Communications Mobile Security Gateway, untrusted Wi-Fi networks become the answer to your prayers.
They help you provide reliable in-building coverage and a simple way to start improving customer experiences and reclaiming lost mindshare.
Wi-FiCalling
ANSWER
Video Call
LTE
LTE RAN
Wi-Fi
Wi-Fi RANIPsec
ePDG
SGW PGWIMS Core
VoLTE/VoWi-Fi
MSG
So you can use them to strengthen your network and deliver richer services, while maintaining the highest levels of security and control.
The Oracle Communications Mobile Security Gateway acts as a gateway between your trusted core networks and your customers’ Wi-Fi connections and devices.
It helps put more money in your pocket, because it’s a far cheaper alternative to coverage challenges than erecting more cell towers. US$150,000
It helps ensure your customers can access your services wherever and whenever they’re needed—helping you reclaim your position as their first choice for communications.
ANSWER
Video Call Video Call
This is awesome!
I know!
And it positions you to deliver the kinds of data-rich video and messaging services that keep them coming back for more.
A cost-effective way to solve your
coverage woes
An easy way to improve customer
experiences
A simple way to start reclaiming lost mobile mindshare
The bottom line?
Interested?Visit oracle.com/goto/ocmsg to find out more, and see how we can help you transform Wi-Fi from a daunting opponent to an invaluable ally.
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