1
ZOOMSAFER
DIGITAL EAST CONFERENCE OCTOBER 2010
2
FOUR KEY POINTS
Use of mobile phones while driving is risky behavior
Huge and growing problem
Employers are liable for employee behavior
1
3
2
4 Patented and proven solution is FleetSafer
3
THE MOTIVE / MISSION / TEAM
In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving.
To minimize distractions, risk and liability for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.
THE PROBLEM
4
800,000 people are currently using a mobile phone…
THE PROBLEM
5
800,000 people are currently using a mobile phone…
while they drive 1
1 – National Highway Transportation Safety Administration
THE RESULT
6
1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1
Cost = $40 BN 2
1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)
THE GOVERNMENT’S REACTION
7
Legislation in 38 states 1
1 – GHSA; 2 – EO 13513 Oct 2009; 3 – DOT 14-10 Jan 2010; 4 – DOL 10-1323 Oct 2010; 5 – S. 1938
DOT commercial ban 3
OSHA penalties 4
Executive Order 2
Senate bill pending 5
It is the employers responsibility and legal obligation to have a clear, unequivocal and enforced policy against texting while driving. Dept of Labor, OSHA -- October 4, 2010
THE CORPORATE PAIN
8
increasing crashes, costs 3 and liability 4
Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2
1 – NHTSA & FMCSA 2 – Career Builder. November 2009 Survey3 – $25k per crash, $150k per injury, $3.6m per fatality3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.
THE PATENTED SOLUTION
9
Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.
Administrative PortalCreate AccountsManage PoliciesAnalyze Usage
1Optional Hands-Free Services
Listen to text and emailSpeech to text (author/reply)
3Web
ServicesLayer
DeviceServices
Layer
Client App on Smart PhoneDetects driving and applies policies
2
Recommended
