Why Mobile Matters
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WENT MOBILE WHILE WE WERE SLEEPING, WORK JUST
SOURCE: IDC
70% of all workers have some level of mobility with their jobs
smartphone units sold will surpass PC units
sold in 2012 “
” SOURCE: MORGAN STANLEY
Q42010 SMARTPHONE UNITS SOLD ACTUALLY PASSED PCS IN…
*IDC Worldwide Quarterly Tracker, January 2011
MOBILE REVOLUTION
10Billion
1 Billion
Units Sold in First 10 Years
100 Million 10 Million 1 Million
mainframe mincomputer pc browser mobile
80% 85%
ELECTRIC GRID COMMERCIAL WIRELESS
WORLD POPULATION
87.2%
2.7% pc mobile
sale
s g
row
th
SOURCE: IDC
MOBILE SUBSCRIBERS | 2010
India and China added 300 million mobile subscribers in 2010; More than the subscribers in the US (International Telecom Union)
300 MILLION
36%
*comSCORE, Nov 2010
-6% web email
mobile email
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*SOURCE: Morgan Stanley
HALF OF ALL MOBILE DATA TRAFIC
LEFT BEHIND COMPANIES ARE GETTING
Business Technology
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