NewStore Inc. #mobilemandate
Dawn TrensonDirector, eCommerce
at Steven Alan
Phil GranofCMO
at NewStore
NewStore Inc. #mobilemandate
The Tethered Self
Source: StatCounter Global Stats (September 2015), Mobile includes smartphone and tablet traffic
NewStore Inc. #mobilemandate
Introduction
Providing a personalized omnichannel
shopping experience
Seeing the brand as the
consumer sees it
Empowering store
associates
Ensuring accurate inventory
NewStore Inc. #mobilemandate
What Do You Do When You First Wake Up?Our interaction with each other through our phones begins as soon as we awake. Within the first 15 minutes of waking up, 4 out of 5 smartphone owners are checking their phones and among these people, nearly 80% reach for their phone before doing anything else. These statistics alone drive home the utility of and reliance on smartphones.
The Tethered Self
Among All Respondentsreach for phone within
15 minutes of waking
reach for it immediately after waking
reach for it immediately and use as alarm clock
79%
62%
44%
Among 18-24 year oldsreach for phone within 15 minutes of waking
reach for it immediately after waking
reach for it immediately and use as alarm clock
89%
74%
54%
NewStore Inc. #mobilemandate
Mobile is the Silver Bullet
Sales Associates
Bricks & Mortar
OnlineInventory
Fulfillment
NewStore Inc. #mobilemandate
Greater Comfort with Digital
∖ Fashion brands and consumers have become more comfortable with the digital marketplace allowing for increased personalization.
NewStore Inc. #mobilemandate
Empowering Brand Ambassadors
90% of Sales Associates are discouraged from possessing a mobile device in-store.
49% of Store Associates said that the existence of a dedicated store associate app would impact theirdecision to take a job as an associate.
Ironically, 90% of retail shoppers using smartphones in-store are creating a major experience gap in the store’s omnichannel strategy.
NewStore Inc. #mobilemandate
Ensuring Accurate Inventory
Build Shopping List
Only 20% of successful retailers offer it.
39% of consumers are unlikely to visit a retailer’s brick-and-mortar store w/o it.
NewStore Inc. #mobilemandate
Be Careful What You Do In-House…
WebApp
NativeApp Kiosk
Wearables
DigitalDisplay
mPOS
Beacons Clientelling
Wayfinding WAN
AssociateApp
Personalization
VisualMerchandizing
CampaignMgt.
Loyalty
PIM OMS
Pricing /Offers
DigitalAsset Mgt.
ERP
StockRoom
TaskMgt.
StaffMgt.
Training
WCM
Merchandizing
TransactionEngine
BI
Touch Points Store Systems ExperiencePlatform
Back Office