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Page 1: Why Mobile Is Easy
Page 2: Why Mobile Is Easy

"NOMOPHOBIA"Does anyone suffer from…

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NomophobiaNoun 1. The fear of no mobile phone contact. !

“Kevin might go crazy during our camping trip, he has a bad case of Nomophobia”

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Serving Leadership Philosophy !

Explorers, Artists, Pioneers !

Entrenched in Interactive, since the beginning. !

Technology lovers, but we focus on people.

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THE WAY WE DO BUSINESS IS CHANGING FASTER THAN EVER

Today, interactive is much more than just a website.

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INTERACTIVE BUSINESS

A strategic shift that aids in driving change throughout your business.!

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CORE PHILOSOPHIES

Why, What, How People, Process, Technology

Audience Centric

Begin With the End In Mind

Gut, Data, Gut

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Why is Mobile complex?

LET’S START BY TALKING THROUGH THE JARGON.

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?iOS

Web App

Future FriendlyDownloads

Hybrid App

?

Responsive MobileTablet

Apps

Android

Native App

?

Sensor

Accelerometer

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THE MOBILE LANDSCAPEToday, 30% of all internet traffic comes in on a mobile device, a

number that has increased by about 150% every year since 2008.

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Wearable Technology Smart Cars, appliances, and …

Mobile Apps Games

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It can all seem overwhelming.

BUT IT DOESN'T HAVE TO BE...

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MAKING MOBILE EASY

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Know Your Audience

Understand Their Wants and Needs

Remember...Rome Wasn't Built in a Day

PEOPLE PROCESS TECHNOLOGY

MAKING MOBILE EASY

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YOUR AUDIENCE

• Focus on the Audience. !

• Offering the best experience to every user. !

• Create experiences that adjust for users, not the other way around.

PEOPLE

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THEIR NEEDS AND WANTS

• Solve a problem. !

• Context and Content to suit audience needs and situation.

PROCESS

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ROME WASN'T BUILT IN A DAY

• Take an iterative approach. !

• Examples: New York Times, Ariens, Social Channels

TECHNOLOGY

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SHARING STORIESWho here is making mobile easy?

Y O U

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Questions?

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MORE INSIGHTS

envano.com/mobile

To help you anticipate the wants and needs of your audience and leverage interactive platforms in a way that astounds your audience.

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envano.com

[email protected]

(920) 445 - 8961

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SOCIAL OVAL TABLE

Visit social.eikeys.com to request an invitation.

By Invitation Only

Join us in uncovering the latest tools, techniques and powerful business-building tactics as experts reveal

their newest social media marketing tips and practical, real-world, proven examples.

Deadline: March 7