Download pdf - What Makes a Media So Unique?

What Makes a Media So Unique?

by Billy Koesoemadinata

Experienced Media Practice

A Media is Unique, if…

• It has differentiator(s).

• It has its own “tribe”.

• It has nationwide coverage.

• It’s owned by a millionaire/politician with

high influence.

• It’s sold for millions of copy per edition, or

being read by multi-millions of readers.

• It’s on top of mind of everyone.

by Billy Koesoemadinata | http://billykoesoemadinata.com

Which way is easier?

• Make a difference, by having

differentiator(s).

Photo by Sanja Gjenero at sxc.hu


The differentiator(s)

• Columns

• Special reports

• Thematic Photo Galleries

• “Scheduled” Photo Galleries

• Serials


Columns


Special Reports


Thematic Photo Galleries


“Scheduled” Galleries


Serials


Comments?

• Let’s discuss by mentioning me on twitter:

@billykei, or mail me to

[email protected] with

“Media Uniqueness” on subjects.


http://twitter.com/billykei

http://twitter.com/billykei

Sources

• Columns:

http://inet.detik.com/read/2012/12/28/080346/2128461/398/meng

enal-latex-untuk-penulisan-artikel-ilmiah?id771108bcj

http://www.nytimes.com/pages/opinion/index.html

• Special reports:

http://hiburan.plasa.msn.com/k-pop/27th-golden-disk-awards/

• Thematic Photo Galleries:

http://id.she.yahoo.com/foto/8-perubahan-seleb-terbaik-di-2012-

slideshow/anne-hathaway-photo-2558636-222100653.html

• “Scheduled” Photo Galleries:

http://berita.plasa.msn.com/year-in-pictures/

http://lipsus.kompas.com/kaleidoskop2012

• Serials:

http://news.detik.com/read/2013/01/02/125857/2131144/10/joko

wi-beri-toleransi-pns-yang-belum-pakai-baju-betawi


Thanks.
