An intermediary is a person who acts as a link between people in order to try and bring about an agreement
Or in short, a mediator.
1.Pay less attention to promotion and location.2.Larger than retail transactions.3.Differ in terms of legal regulations and taxes.
MARKET LOGISTICS
Planning the infrastructure to meet demand, then implementing and controlling the physical flow of materials and finished goods.
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A South Asian Perspective of Marketing Management -- PearsonChapter No. 15