What is your link building
gameplan??Date:Author:
April 7, 2023
Wil Reynolds (@wilreynolds)
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I learn from failure
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Link Building Failures
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Creative Link Building is rarely the sole path to
success
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Creative Link Building Traffic
ConversionsEngagement
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Is high quality content that gets shared
regularly really the way to go?
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Sometimes, but…
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Social’s impact on SEO is
kinda indirect
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Here’s a peek at some data…
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Who thinks that is a decent
indicator?
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What about that one?
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Or anchor text the best
indicator?
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The last 3 companies
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The first 4 companies
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You tell me…
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What should SEER do?
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Wait till Google figures
this out?
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Who wants to lose their job?
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Google has owned
Feedburner 5 years
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Google has seen:
SubscriptionsSubscription
growthLinks
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Google reader data
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Yet they can’t figure it out…
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How long are you gonna
wait?
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Time for me to re-hash that
preso
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#1 Luggage 3 years
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Frantic link building
vs…
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How many of you develop a
competitive link building analysis?
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Update it every 6 months?
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How are you getting beat on SERPs?
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Visuals First!
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Go from this
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% Anchor text vs Brand Links
To this…
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Importance of Visuals
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Sometimes we all get too
aggressive…44
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To Create this…
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Domain/Page Auth
# of linksArticlesForums
Guest postsLinkable assets
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Domain / Page Authority• SEOMOZ• Study the types of sites you want links
from• Inventory what they link out to• Infographics• PA/DA of linked site• Followers of linked site• Do they @ target sites?• Articles Length / Visuals?
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R.I.P.POSTRANK
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Hello Topsy
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No Mention of SEER in tweet
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“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
High value sites don’t accept any guest blog posts
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# of linksBadges / Widgets
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Don’t forget to optimize the widget
page…
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# of linksBig time giveaways
Travel give away a trip for 4 = $3500
(CEO has points even better) 350 entrants in the contest = 10
bux a link (cheaper than an article)
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# of linksAdobe Creative Suite Giveaway
1700 RT’s100 links
Graphic design bloggers
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How to reverse engineer a badge
strategy
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Great time to use SERP overlay…
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Rand’s tips:export.ly – locations
export.ly - tagcrowd
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GA Certified company!!
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Lets say you are getting beat on
forums
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Spam or
Add value
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Top postersWrite
Promote Networked
Spend all day on forums for FREE
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Be Honest, Be Transparent
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There’s the lazy way
for content…
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How Long?
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250 dollars for an
article?
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bulletproof it for the long
haul
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vs
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site:amazon.com "most recent blog posts from" [keyword]
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They BlogActive Following
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Authors are promotional
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Use Google Tools for
ideas
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Phone interview
Google Voice
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Press 4
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Willing to pay to build some
truly authoritative
content?
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Keep spinning articles?
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Who’s going to win in the long
run?
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My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do
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Wil Reynolds@wilreynolds
@seerinteractive
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