I have a dirty secret.
When is VR right for a campaign?
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
!
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
!
B2B TargetBartenders Mixologists
Influencers
Buyers
1. Value new experiences2. Share out with their community3. Amplify through WOM at POP
And they didn’t need to own a VR headset!
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
!!
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
!!
Earned & Shared Media
OwnedMedia
PaidMedia
Earned & Shared Media
OwnedMedia
Sales & Marketing
Agency Partners
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Sales & Marketing
Agency Partners
Application
Gear VRTier 1
Tier 2
Tier 3 360º Video
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Influencers
Bartenders
Buyers
Press
Mixologists
Sales & Marketing
Agency Partners
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Influencers
Bartenders
Buyers
Press
Mixologists
InfluencerCommunities
Social Sharing
WOM at POP
Sales & Marketing
Agency Partners
Social
Trade Shows
Retail Stores
DistributorMeetings
Events
patron.com
Influencers
Bartenders
Buyers
Press
Mixologists
InfluencerCommunities
Social Sharing
WOM at POP Consumers
Sales & Marketing
Agency Partners
1.
BrandStory
2.
TargetAudience
3.
CampaignContext
!! !
Thousands of Gear VR experiences served to the most influential target
10,000+ Mobileexperiences served
95 million impressions
Changed the way the sales and marketing team does business
Sales increase = ?
1. Engagement. Yes. Attributable conversion. No.
2. Need your own distribution channel. Think beyond the headset.
3. You can’t dip your toes in the water with VR. Your experience has to make an impact.
Also worth checking out…
McDonald’s VR Experience Merrell VR Experience