Welcome toFresh Connections Monterey
Date: Jan. 13, 2009
Gary FlemingVice PresidentIndustry Standards, TechnologyProduce Marketing Association
Thank you to our event sponsor:
Scott Carr
President & CEOYOTTAMARK
PMA Fresh Connections Eventsv Educate and inform
v Networking
v In your backyard
Bob Gregg
West Coast Director of Business DevelopmentProduce Marketing Association
PMA’s 2009 Fresh Summitv October 2-5v Anaheim, California
PMA’s Year-Round Value: Events
v Leadership SymposiumJanuary 14-16
v Produce Solutions ConferenceMarch 19-21
v Foodservice Conference & ExpositionJuly 24-26
PMA’s Year-Round Value: Services
v Information Resource Center
v Headline News
Traceability
Produce Traceability Initiativev Sponsored by PMA, CPMA and UFPAv 48 participating companies including:
v 10 Foodservice Companiesv 15 Retailersv 23 Growers/Shippers
v 6 additional participating trade associationsv FMI, NGA, NRA, IFDA, CCGD, CHC
Produce Traceability Initiative Missionv To create an Action Plan for the produce industry to
adopt an effective whole chain traceability program byincorporating the use of common standards to serve asthe linkage between internal traceability programs.
Traceability DefinitionsÒ Internal Traceability = confidential or proprietary data and
processes companies use within their own span ofoperations to track/trace product.
Ò External Traceability = the data exchange and businessprocesses that take place between trading partners totrack/trace product.
Ò Whole-Chain Traceability = Internal + External Traceability.
The GS1 Standardsv Used in 145 countries world-wide, by more than 2 million
companies in over 25 different industries.v Has standards for:
v Product identification (e.g. UPC, GTIN)v Asset identification (e.g. AIN)v Location identification (e.g. GLN)
v Already used by every retail operation using a UPC onpackaged goods
What is being asked of industryStep 1. Brand owners must obtain their GS1-issued
Company Prefix.
COMPLETE BY: Q1 2009
What is being asked of industryStep 2. Brand Owners must assign 14-digit GTINs to
all case configurations.
COMPLETE BY: Q1 2009
*NOTE: Use GTIN Assignment Strategy
What is being asked of industryStep 3. Brand Owners must provide and maintain
their GTINs (and corresponding data) to theirbuyers.
COMPLETE BY: Q3 2009
*Note: Use Synchronization Best Practices
What is being asked of industryStep 4. Those packing the product are responsible
for providing human-readable information oneach case (GTIN and LOT #).
COMPLETE BY: Q3 2010
What is being asked of industry
Step 5. Those packing the product areresponsible for encoding the GTIN andthe Lot # in a GS1-128 barcode andhuman readable.
COMPLETE BY:Q3 2010
*Note: Use Case Label Standard
(01) 90614141000415 (3202) 000712
Product of USAFlorida
ORANGESValencia
10 - 4 LB BAGS
Fresh Products1000 Produce BlvdOrlando, FL. 81111(800)555-1212
Lot #022208ABC
CASE Label
Pack Date: 02/22/08
XXXX
Best Practice #1:Supplier information shouldalready be shown on box.Show supplier informationon same facing as label.
Best Practice #2:Country of Origin should beprinted directly on the box orstickered on the same facingas the label.
Pack/Harvest/Batch Date:Optional field based uponInput from the August 20th
Meeting.
Lot #:Eliminate as it is alreadyshown below the barcode.Must educate personnel tolook directly under thebarcode for key traceabilityinformation.
Best Practice #3:Commodity and FurtherDescription (e.g. Variety,Variety Group, Color) toappear on label. Otherwise,must be printed or stickeredon the same facing as thelabel.
Best Practice #4:Pack configuration toappear on label. Otherwise,must be printed or stickeredon the same facing as thelabel.
NOTE: For RPCs, all of the information must appear on the card that will beattached to the RPC, as having separate stickers for individual pieces ofinformation will not work on an RPC.
(01) 10614141000415 (10) 022208ABC (
GTIN Lot #
(01) 90614141000415 (3202) 000712
ORANGESValencia 10 - 4 LB BAGS
Standard CASE label
(01) 10614141000415 (10) 022208ABC
What is being asked of industry
Step 6. Each handler of the CASE mustread and store the GTIN andassociated Lot # for INBOUNDcases.
COMPLETE IN: 2011
*Note: Use Pallet Labeling Best Practices
ISSUE: Reading Every Casev Option A: Use a pallet tag + ASN
v Requires a pallet tagv Requires Electronic Commerce
v Option B: Use a pallet LABELv Requires a pallet tag
v Option C: Hybrid Pallet Labelv Requires a pallet tagv Allows for those using ASNv Allows for those not using ASN
Option reachingconsensus.
Hybrid Pallet Label
What is being asked of industry
Step 7. Each handler of the CASE mustread and store the GTIN andassociated Lot # for OUTBOUNDcases.
COMPLETE IN: 2012
Endorsed by:
v The following companies have publiclyendorsed the Action Plan and professed theirintent to execute the milestones andcorresponding timelines part of the Action Plan:
Amerifresh Frontera Produce Schnucks MarketsBallantine Produce H-E-B Supervalu/W. Newell Co.C.H. Robinson Intl Foodsrvce Distrib Assoc Sysco CorporationConsumers Produce L&M Companies Tanimura & AntleDomex Superfresh Growers Mann Packing Company The Kroger Co.Driscoll s National Grocers Assoc The Oppenheimer GroupDuda Farm Fresh Foods Naturipe Farms Taylor FarmsFood Services of America Pandol Brothers Tom Lange CompanyFoodlion Pro*Act U.S. FoodserviceFresh Express Procacci Brothers UniPro FoodserviceFresh Innovations Safeway Wal-Mart StoresFriedman s Freshmarkets Wegmans Food & Pharmacy
Table Exercise
v Challenges
v Shortcuts
v Questions
Beverage Break
Today s event sponsored by:
GS1 DataBar
Bar Coding is divided into:
1. Data Structures
2. Data Carriers
Data CarrierData Structure
1
4
DataBar Family of Symbols:
UPC-Afor size comparison
DataBar-14
DataBar Limited
DataBar Expanded DataBar Expanded Stacked
DataBar Truncated DataBar Stacked
DataBar Stacked Omnidirectional
00614141999996
(01) 00614141999996
00614141999996 00614141999996
00614141999996
00614141999996
(01) 00614141999996
1
2
3
POS
14 Digits 14 Digits
Up to 74 DigitsUp to 74 Digits
12 Digits
For Produce:Most viable DataBar barcode: DataBar Stacked Omnidirectional
Courtesy of GS1 - US
Advantages With the DataBar:v Accurate ticket rings (Organic vs Conventional)v Movement data by supplierv Specific item identificationv Better category managementv Accurate shrinkv Increased traceabilityv Quicker throughput at cashiers
DataBar Activityv Wal-Martv Loblawsv Wegmansv Kroger
v COUPONS
Item level traceability realitiesv DataBar will HELP with traceability, not solve itv Consumers throw away packaging/stickers after
consumptionv Epidemiological study done within 2 weeks of
consumptionv Multiple growers commodities in one bag poses
problemsv Can track a known recall to consumer using frequent
shopper cards
Table Exercise
v Challenges
v Shortcuts
v Questions
Lunch Break
Today s event sponsored by:
Floral GTIN Webinarv February 19
v 2:00-3:30 p.m. Eastern
v $25 PMA members, $50 non-members
v For more information, visit:www.pma.com/events/webinars.cfm
RFID(Radio Frequency ID)
How does RFID work?
Step 1: Embed INLAY onto substrate (e.g. adhesive label)
Smart Label =RFID Tag + Barcode
How does RFID work?
Step 2: Affix RFID tag to container
How does RFID w
v Step 3: RFID Reader generates signal and path
RFIDReader
Antenna
Portal
How does RFID work?
Flat Panel Antennae
How does RFID work?
v Step 4: Tagged product passes through read pathcreated by RFID reader and antennae
How does RFID work?
v Step 5: Signal wakes up RFID tagRFID Antenna
RFID Antenna
TOPVIEW
How does RFID work?
v Step 6: Signal gathers info from tag and makes itsway back to the Antennae
RFID Antenna
RFID Antenna
TOPVIEW
How does RFID work?v Step 7: Information fed to computer systems for use
Tracking an EPC from Manufacturer toSupermarket
Dwell Time in14 days, 17 hours, 19 min
ManufacturingPlant
Dwell Time inSupplier DC
10 days, 6 hours, 57 min
Supplier DC
Transit Time from ManufacturerPlant to Supplier DC
1 Day, 17 hours, 57 min
Transit Time from Supplier DCto DC
20 hours, 15 min
Total Time in supplier Supply Chain26 days, 18 hours, 3 min!
RetailerDistribution
Center
Tracking an EPC from Manufacturer toSupermarket
Transit Time from retailer DC toretail store
10 hours, 49 min
Time on Shelf Prior toFirst POS
6 days, 5 hours, 37 min
Total Time To First Sale38 days, 18 hours, 37 minutes
Distribution Center
4 Days, 11 hours, 52 min
Retail StoreDwell time in store
backroom
1 minute
RFID Challengesv Water absorbs signal
v Does not allow signal to reach readerv Metal retracts signal
v Does not allow signal to reach tag
Possible Solutionsv Passive Tag
v Least expensivev Shortest read distance
v Semi Active / Semi Passive Tagv Battery powered to excite chipv More expensive than passive tag
v Active Tagv Battery powered to elongate signalv Greater read distancev Much more expensive
Table Exercise
v Challenges
v Shortcuts
v Questions
Beverage Break
Today s event sponsored by:
Data Synchronization
Why synchronize your data?v To prevent transmission of bad datav To prevent capture of bad datav To prevent reception of bad datav To prevent errors caused by bad data
NOTE: If you automate something first before synchronizingyour data, your automated process will come to a halt becausethe data will kick out as being bad.
Data Synchronizationv Data Synchronization ensuring the item information in
the buyer s database is the same as the information inthe seller s database
v Data Alignment ensuring that the information getsloaded into the correct item number
v GDSN (Global Data Synchronization Network)v Owned by GS1v Based on SUBSCRIPTION / PUBLICATION processv Buyers subscribe to informationv Information published to subscribersv Requires a GTIN
Data Synchronization
1SYNC WWRE ECCnet DataPool A
DataPool B
GLOBAL REGISTRY
GTIN GLN Attributes Data Source
Standard Attributes
D A T A P O O L SWhere the source data resides
SUPPLIER ITEM INFORMATION
GDSN
Publication/Subscription Model
GDSN/DataPool
Apple Supplier #1
1. Load appleinformation
Apple Buyer
2. Subscribe to receiveapple data
Apple Supplier #2
1. Load appleinformation
Apple DataApple Data Changes
Apple DataApple Data Changes
Table Exercise
v Challenges
v Shortcuts
v Questions
PMA’s Year-Round Value: Productsv Check out the free stuff!
v Check out the discounted stuff!v Advantage Programv Event registration
v Business efficiency solutions
PMA Gold Circle Programv Additional $1,000 per year
v Receive recognition throughout the year
Thank you for coming!