Today’s Agenda
Why Think About This Stuff?
Call to Action Design Tips
Landing Page Design Ideas
Website Design Challenges
Q&A
A Call to Action is Really an Offer
Can your Landing Page “close”?
Do you want the Landing Page visitor
to…
• Pick up the phone and call you?
• Sign up for a free webinar, download?
• Go to another page for more info?
• Just click? And then what?
4
Landing Page is Offer Information Page
Why am I on this page?
What am I supposed to do?
What should I do next?
• Consider Friction
• Consider Anxiety
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A/B Homepage Test
©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
• 125% lift in
clicks to the
download offer
page
HubSpot Can Help
• All-in-one Marketing Software
• Over 4,000 customers in 4 years
• ~200 employees, lots of MIT grads
SPECIAL OFFER FOR TODAY’S
ATTENDEES
http://www.hubspot.com/website-
redesign/
Call 1-888-782-7768