Lead Generation thanks to Marketing Automation
Lead Generation
1%
SEA / SEO / CM
Website
CRMHot Leads
Notification to Sales
Offer
CLOSING
Traffic acquisition
99% of visitors to your website do not convert
1%
SEA / SEO / CMTraffic acquisition
WebsiteMarketing Automation
Lead capture
Qualification
CRM Sales acceptable Leads
Segmentation
Nurturing
Notification to sales
Opportunity
CLOSING
49%
Prospect Conversion
“ 41% of customers do not complete their order because they are not ready to buy now, but they will soon!- Prestashop
ConfiguratorSimulationComparison ToolWhite PaperCase StudyFree trial
Prospect Conversion
They are your future clients
Prepare the turnover of tomorrow
Complete your conversion process
How do they fall intoMarketing Automation ?
It brings data to light,
Lead tracking → Behavioural&
CRM → Demographic + Declaritive
=Segmentation
Automate mechanisms
Combine the methods and tools that allow you to create scenarios in relation to your prospects, according to their interactions.
and create a lasting relationship
Lead nurturinguntil the prospect is ready to become a client
Marketing Results?
Increase the productivity of marketing
Marketing services works togetherwith the sales team
We have observed a 451% increase in qualified leads- Annuitas Group
“
Commercial Results?
The Sales team saves time
and can focus its efforts on closing
“ 75% report a ROI within 12 months,
44% within 6 months.- Focus Research
The story continues...
Increase the Value of Your Clients
Clients
Upselling
Add Selling
Reactivation
“20% chance of selling to a prospect.
70% chance of selling to a client.- Salesforce
Automation Business case, good practices, ROI
B2C - Tourism
Deep Nature Spa & Leisure
Good “Automation” practices through 3 different business cases
B2B - IT
T-Systems IT-Infrastructure
B2B2C - Manufacturing
Renault Sport Sports Cars
“ By using Automation to identify brand ambassadors, our sponsorship program converted 10 % of targets into customers, compared to prior recruitment providing a 1.5% return.- Case study : Marketing Automation for Deep Nature
➔ Create brand recognition➔ Raise specific audience notoriety ➔ Generate and segment online traffic➔ Grow revenue on digital channels
Collect information on registered users
Identification Segmentation Qualification
Track and monitor IP addresses
Create media Send targeted content Automate scenarios
Benefits and KPIsMarketing Automation Reasoning
Raise awareness of user behaviour
Returning visitor rate: +10%
Average dwell time: +20%
Consistent and up-to-date database
+8,5% conversion on sponsorship operations
Monitor ROI on marketing actions
+400% turnover on digital channels within one year
“ The Webmecanik system automatically feeds our sales teams with contacts who score the highest ratings, with a full actions history.
This process really encourages sales teams to contact a warm prospect, and led to a 15% leads conversion rise.- Case study : Marketing Automation for T-Systems
➔ Qualifying sales opportunities➔ Sending out content-targeted messages➔ Prioritising hot leads for the sales team➔ Raising conversion rate
Collect information on registered users
Identification Segmentation Qualification
Track and monitor IP addresses
Create media Send targeted content Automate scenarios
Benefits and KPIs
Monitor traffic and visitor interest
New contacts: +63%
Monitor ROI for the content production
+300% resource download
Prioritise sales and call center actions
+15% lead conversion
Marketing Automation Reasoning
“ The email tools used did not perform refined segmentation nor did they analyse the behaviour and interests of visitors in real time.
With over 35 newsletters per year sent to some 250.000 contacts, the opening rate jumped to 75% thanks to targeted mailing.- Case study : Marketing Automation for Renault Sport
➔ Unifying data and build segments➔ Adapting messages accordingly➔ Raising community engagement
Collect information on registered users
Identification Segmentation Qualification
Track and monitor IP addresses
Create media Send targeted content Automate scenarios
Benefits and KPIsMarketing Automation Reasoning
Build on and unify existing databases for B2B and B2C
250.000 contacts sorted
Bring value to the editorial content
35 newsletters targeted according to user profile
Raising community engagement
75% open rate for mass emailing
Automation Demo
Tableau de bord
Base de données
Segmentation
Campagne
Rapport
Rapport
Join us
Linkedin : company/webmecanikTwitter : @webmecanik_ENwebmecanik.com
Meet us
Annecy, Paris, Berlin, London