Follow me! @miriamschwabFollow me! @miriamschwab
Web Trends for Marketing Professionals
Feb. 27, 2012, JerusalemBy: Miriam Schwab
Follow me: @miriamschwab
Follow me! @miriamschwab
Who am I?
• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.
• Providing SEO and social media marketing services
• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and now SMX!
• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women.
Follow me! @miriamschwab
http://apps.facebook.com/aviaryeditor
/
Follow me! @miriamschwab
Follow me! @miriamschwab
Facebook’s Ad Revenues Will Pass $5 Billion This Year
Follow me! @miriamschwab
Follow me! @miriamschwab
Changes to fb ads
• Reduced ad copy from 135 characters to 90 characters – end of Feb.
• Open Graph action spec targeting – Listen, Read, Watch actions on Objects (song, book, product) story ads– Removes limit of only promoting actions
on your own Pages, apps, Places
Follow me! @miriamschwab
Follow me! @miriamschwab
FB Featured Stories
• Sponsored stories to become Featured stories
• Rolling out over next few months.• Difference: these appear in the news
feed, can only show for users who liked a Page, or their friend’s activity
• One-ish paid item per day.• Rumor: Will show on mobile.
Follow me! @miriamschwab
Follow me! @miriamschwab
Facebook verified accounts
• Celebrities will be able to verify their account
• Then they can use a nickname (i.e. Stefani Germanotta can choose to be called Lady Gaga)
• Those with verified accounts will gain more prominent placement in Facebook’s “People To Subscribe To” suggestions.
• No verification badge
Follow me! @miriamschwab
F-commerce not going so well• JC Penney, Nordstrom, Gap, Banana
Republic, Old Navy opened and closed stores on fb
• Didn’t get needed ROI.
Follow me! @miriamschwab
Follow me! @miriamschwab
Jan. 2012: 181 m U.S. users watched nearly 40 billion videos, 22.6 hrs of online
video
Follow me! @miriamschwab
YouTube adds features
Promote your Google+ profile on your YouTube channel
Follow me! @miriamschwab
YouTube adds features
• Post videos, playlists to channel feed• More annotation options – a new
type, color palette, new timeline, annotation styles
Follow me! @miriamschwab
Google: video schema markup• http://schema.org/VideoObject• 3 main pieces of info: title, meta
description, thumbnail• Google recommends using on-page
markup (schema, Facebook Share, Yahoo RDFa), video sitemaps
• “Google recommends using a dedicated video play page for each video.”
Follow me! @miriamschwab
Google: concert rich snippets
When you search for a band, local concert listings will be displayed
Follow me! @miriamschwab
Rich snippets testing tool bookmarklet
Follow me! @miriamschwab
Follow me! @miriamschwab
Submit content directly to Bing• Submit your domain on this page• Submit URL in Bing Webmaster Tools
– 50 per month, 10 per day• Reinclusion request support via email
support form• Submit RSS feed in BWT
Follow me! @miriamschwab
Yandex + Twitter
• Russian search engine Yandex to gain access to twitter “firehose”
• New tweets will now become available in Yandex’s Blog Search results in a matter of moments.
• Will include tweets in Russian, Ukrainian, Belarusian or Kazakh, and top feeds in other languages
• Users can search by username or hashtag
Follow me! @miriamschwab
Twitter hits 500 million users. But…
• “out of 100,000 accounts [Twopcharts] has looked at, many have been suspended or closed…53% of the sample the company is analyzing is inactive.”
Follow me! @miriamschwab
Twitter, American Express Bring Self-Serve Ads
Follow me! @miriamschwab
Twitter ads for SMBs (cont)
• To launch next month• Open to US American Express
cardholders and merchants• Twitter will include a $100 credit to
help the first 10,000 eligible participants get started
Follow me! @miriamschwab
Pinterest updates
• Site owners can opt-out of Pinterest with code added to header: <meta name=”pinterest” content=”nopin” />
Follow me! @miriamschwab
Pinterest updates
• Pin captions now limited to 500 characters
Follow me! @miriamschwab
LinkedIn 277% better for lead gen• HubSpot: traffic from LinkedIn
generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
• LinkedIn's conversion rate outranked social media (0.98%) as a channel overall
Follow me! @miriamschwab
Smartphone Penetration Reaches 48%• Two-thirds of 24-34 yr olds have a
smartphone. Over last three months, 8 out of 10 got smartphones.
• 62% of 18-24 yr olds• 58% of 35-44 yr olds• those in the 55-64 age bracket making
over $100,000 a year are almost as likely to have a smartphone as those 35-44, making $35,000 to $75,000 per year.
Follow me! @miriamschwab
Google Analytics on Mobile
• Track clicks on phone numbers and maps
• Add tracking parameters to phone number links, then track Events in GA
Follow me! @miriamschwab
NEWS & TIPS
Follow me! @miriamschwab
Interesting Reads
• Target uses its masses of data to determine if you’re pregnant
• Google circumvents Safari default settings to force cookies on to browser
• Google under law enforcement investigation the world over for many different violations of law
• Kenya village chief using twitter to fight crime – track down missing sheep, stop home invasions
Follow me! @miriamschwab
Export all your Google Docs Files with One Click
Follow me! @miriamschwab
QRHacker: Pimp Your QR Code
Follow me! @miriamschwab
THANKS!
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations
Recommended
