ABEnes Jay Jan
Web Metrics 101
“the science and art of measuring , collecting, analysing and reporting of (web)data for the purposes of understanding and optimizing Web usage.” -Web Analytics Association
What the **** is web metrics?
Basic Components
1) Visits and Unique Visitors
I came I saw (1 page) I Puked I left !!
Sucks vs. Does not Suck !
2) Bounce Rate
3) Conversion Rate
4) Referring URLs
Increase ROMI how?
Measure Marketing Productivity
Fundamental Purpose of Existence?
Non-human elements : Software/ applications
Human elements : 1. Implementation Specialist
2. Reporting Analyst 3. Analyst
Human and non- Human elements
What are the expectations ?
Plan of Action
Objective 1: Obtain Analytics software
Objective 2: Sync website with analytics software
Objective 3: Direct customers to your website
Objective 4: Wait and review customer online behavior
Empowering Consumer Centricity
Examine Referring traffic Review quality and relevance of content Share of voice Track community size and engagement
Why Web Metrics?
Valid key performance indicators
Measure and evaluate customer satisfaction
Enforce policy of customer retention
Difficult for first time users
Accuracy issues
Successes and Failures
http://www.youtube.com/watch?v=cbtf1oyNg-8
The way it shouldn’t be
Measuring vs. Optimizing
Increasing revenue through web metrics
“critical few”: priorities, goals, metrics, KPIs !!
Conclusion
Ready for some discussion honey?
Thank you for not yawning !!