From:To:Cc:Subject: ARDC submission to GSC West Central Draft District PlanDate: Friday, 31 March 2017 3:14:54 PMAttachments: Cover letter_ARDC_Greater Sydney Commission 29032017.pdf
GREATER SYDNEY COMMISSION _MARCH 2017 _ FINAL.PDF
To whom it may concern, Please find attached a submission to the West Central Draft District Plan from the AustralianRacing Drivers Club (ARDC). The submission includes a covering letter and brief on the ARDC siteand its role in growing jobs, education, recreation and major events in the West Central District. Please contact ARDC CEO Glenn Matthews should you haveany questions or comments about this submission. Regards LUKE TURNERPolicy ManagerTaylor Street Advisory | PO Box 218 Rozelle NSW 2039
W: www.taylorstreetadvisory.com
http://www.taylorstreetadvisory.com/ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB
PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609
29 March, 2017 Prof. Ed Blakely West Central District Commissioner Greater Sydney Commission Dear Professor Blakely Australian Racing Drivers’ Club Submission to the Greater Sydney Commission West Central Draft District Plan Sydney Motorsport Park, a 92-hectare site at Eastern Creek (part of Western Sydney Parklands) is operated by one of Australia’s leading motorsport organizations - The Australian Racing Drivers’ Club. The venue currently has an impressive annual visitation of 330,000 spectators, competitors, experience participants, extensive driver safety and training activities, major events and community programs. A new and broader vision is being shaped for the Sydney Motorsport Park precinct that we believe will be of high interest to the Greater Sydney Commission and its strategy to attract smart jobs to Western Sydney and agglomerate industry expertise with research and education opportunities. In short, the vision is to see the addition of:
• a specialist mechanical engineering high school/technical college (a new educational pathway for students in the region through motorsport and engineering with links industry and to Western Sydney University and TAFE for research and further education; plus venue and major event management education courses;
• a cluster of on site and co-located high performance automotive and aeronautical industry engineering business hub; and
• collaboration with Government and industry for research and testing of automotive vehicles and associated innovation.
Further, it is expected that the development of the site will yield significantly increased tourism and major events activity and community engagement. We are convinced this broader vision will bring significant social and economic impact through developing talented students in the region, growing smart jobs in innovative globally relevant industry in and around the motorsport precinct, and being an even more significant player in regions visitor economy.
ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB
PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609
We have recently returned from a study tour of the UK where we validated our thinking and believe our vision is realisable for Western Sydney in the next 5 years. We also have a growing set of stakeholders expressing a strong desire to participate in shaping the new vision. We would appreciate the opportunity to meet with the GSC to share more of our vision and insights and explore how we can align our long term plans for the site with the broader goals and objectives of the GSC. Yours sincerely
Glenn Matthews Chief Executive Officer
Submission to the Greater Sydney Commission
West Central Draft District Plan
MARCH 2017
Picture credit- Rob Annesley
S Y D N E Y M O T O R S P O R T P A R K
E A S T E R N C R E E K
I N T R O D U C T I O N
The Australian Racing Drivers’ Club (ARDC) endorses the Greater Sydney
Commission’s vision for Sydney’s strategic growth over the next 40 years, as outlined
in the Towards Our Greater Sydney 2056 vision.
We believe that an ongoing focus on productivity, liveability and sustainability in all land use planning
and infrastructure decisions will hold the city in good stead for future generations to enjoy the prosperity
and opportunity that has made Sydney one of the world’s greatest places to live, work and do business.
The ARDC is particularly interested in engaging with the GSC to discuss how the Eastern Creek
Motorsport precinct can become a centre of specialisation in automotive technology, advanced and
high performance engineering and associated education and training.
The 92ha Sydney Motorsport Park site - an established and successful sports, education,
tourism/entertainment and community facility operated on behalf of the NSW Government/Western
Sydney Parklands Trust by the ARDC-
is uniquely placed in Greater Sydney to agglomerate business, industry, and education innovation,
delivering significant social and economic impact in the district.
T H E A R D C V I S I O N
The ARDC is the heart and soul, and fundamental driving force of Australian motorsports.
We ignite passion and integrity within our growing club base - always focusing on the
intrinsic benefits to our Members together with the Motorsports community at large.
With our collective interests and beliefs, we strive to remain a powerful force for change
in our community.
ARDC is also the ‘go to’ point for Australian motorsports. Built on our rich heritage, we aim
to be a truly authentic leader of motorsports people, creating a sustainable future for our
sport, our community, and the related industries that live and thrive on what we do.
The ARDC ‘s clear vision is to continue to set the benchmark for Australian motorsport facilities, to grow and
evolve its motorsport member constituency, and to create environments where those embolden with a
passion for motorsport are drawn collectively to ignite their inspiration and realise their dreams.
The ARDC - We Love Motorsport
EST. 1952
A C C E L E R A T I N G T H E P L A N
A C C E L E R A T I N G T H E P L A N
To succeed the ARDC must continue to embrace and engage with the broader and
closely aligned communities of science & technology, engineering, innovation and
education - and particularly maximise the potential of its dominant location centrality
in Western Sydney.
The ARDC recognises that to do so requires innovative thinking combined with unique
Government, Education and Commercial relationships to deliver.
This is evolved, though not entirely new thinking. In 2008 the ARDC commissioned a
$600K feasibility study & masterplan –including original concepts for track changes for
Formula 1 ($120m). This was later revised, refined and prioritised, leading to a Stage 1 Development
(Brabham Circuit extension & enhanced infrastructure) via a $14M investment( incl $7m in Government
funding for Capital Program redevelopment) and now supported by an annual $1M+ capital works program.
The period between 2012 and 2017 has also witnessed a significant brand and business transformation for the
race circuit once known as Eastern Creek International Raceway to SYDNEY MOTORSPORT PARK (SMSP).
With over 330k visitors annually, and multi-circuit operations over 300 days per year, SMSP is now the regions
pre-eminent motorsport facility and the only FIA Grade 2 circuit in the country– firmly entrenching itself as
THE Home of Motorsport in Australia.
EST. 1952
A C C E L E R A T I N G T H E P L A N
FOUR KEY COMPONENTS IN EXPANDED VISION
INNOVATION - EDUCATION - TRAINING - TECHNOLOGY
A C C E L E R A T I N G T H E P L A N
THE “SPORT OF MOTORSPORT”
“CENTRE OF EXCELLENCE”SAFETY TRAINING EDUCATION & INNOVATION
CYCLING CLUBS
SCHOOLS CROSS COUNTRY
FAMILY OPEN DAYS
PRIVATE FUNCTIONS / OTHER
MOTOR/BIKE MAGS
FILM & TV & COMMERCIAL PRODUCTION
VEHICLE & BIKE TESTING
INDUSTRY EVENTS
. .
..
CLUB
REFER NEXT SLIDE FOR MORE DETAIL
NON-SPORT & COMMUNITY
+
A C C E L E R A T I N G T H E P L A N
RESEARCH &
DEVELOPMENTBUSINESS/
COMMERCIAL
EDUCATIONAL
SERVICESTRAINING /
LIFESKILLS
THE
CENTRE OF
EXCELLENCE
AUTO TECHNOLOGY
ENGINEERING
INNOVATION
PERFORMANCE
ROAD / RIDE & SURVIVE
PRIMARY & HIGH SCHOOLPSYCHO-SOCIAL, RELATIONAL & ATTITUDINAL
ROAD TOLL STUDIES | TECHNOLOGY
HUMAN ERGONOMICS ETC
ROAD• PRE LEARNERS
PROGRAMS(Theory & Practical)
• RTO/RMS accredited courses
• ARDC NIGHTDRIVE)• Beginners Track Time
(DAWN PATROL)• SMSP TRACK DAY• REFRESHER &
SPECIALIST SKILLS
•REGISTERED TRAINING ORGANISATIONS (RTOs)•UNIVERSITY DEGREES
•DIPLOMAS•SATELITE CAMPUSES
➢ TECHNICAL➢ MECHANICAL➢ EVENT MGT
➢ MEDIA & BROADCAST
RACE• ARDC JNR ROAD
RACE ACADEMY • ARDC/SU/
”TRAILBLAZERS”• ARDC RACE CRAFT
PROGRAMS• ARDC TWILIGHTS &
SUPERSPRINTs• PATHWAYS TO
COMPETITIVE RACING
CAR + BIKE
BUSINESS
A C C E L E R A T I N G T H E P L A N
As part of this strategic development, senior ARDC executives and Board President recently embarked on a
case study tour of the UK visiting Silverstone Circuits Ltd, Silverstone UTC (University Technical College);
Oxford Brookes University; Silverstone Property Developer (MEPC); MSA (Motor Sport Association UK) and
Catapult Transport Systems ( the UK's Technology and Innovation Centre for Intelligent Mobility).
Following this visit the first of several workshops has already been held with senior representatives of
Western Sydney University, TAFE Western Sydney, Tourism Australia, the Western Sydney Business
Chamber and NRMA Motoring and Services to continue this important dialogue and commence and continue
preliminary discussions at the local level.
S Y D N E Y M O T O R S P O R T P A R KE A S T E R N C R E E K
• 4.5 million people within an hours drive• Capacity of 100,000+ on site• Integrated transport (road/rail/bus) in
partnership with State/Local Governments.
AT THE GEOGRAPHIC HEART OF SYDNEY
I C O N I C W E S T E R N S Y D N E Y L O C A T I O N
• Easily accessible by all key motorways
• Lead sports, entertainment and community
venue within Western Sydney Parklands and
Blacktown City Council precincts
Draft district plan acknowledges SMSP as one of
Greater Sydney’s important sport/recreational
facilities (p151).
• Adjacent to Eastern Creek/Huntingwood
industrial areas –highlighted in the draft district
plan (p37) as some of the most productive
employment lands in the West Central district.
• Situated near the Western Sydney Employment
Land, which will feature an additional 30,000 jobs
by 2036 and up to 200,000 jobs by 2056 as the
Western Sydney Airport grows to operate at its
full capacity.
• Located within minutes drive from the Sydney’s
new second airport at Badgerys Creek
• SMSP sits in the centre of some of Sydney’s
fastest growing population bases:• Blacktown: set to grow by 50% to 2036
• Parramatta: set to grow by 75%
• Cumberland: set to grow by 34%
• Fairfield: set to grow by 10%
• Liverpool: set to grow by 55%
• Penrith: set to grow by 32%
S M S P M O D E R N E R A
- Brand/placemaking agency appointed
- Track Extension $10m includes two
(2) independent circuits, 5 unique
racing configurations, New Southern
Pit Lane Building
- FIA Category 2
- Increased usage of 40%
- Revamped Pit Lane Building
- ARDC Garage Cafe
- Control Tower Upgrade
- Re-Branding and Signage
P H Y S I C A L T R A N S F O R M A T I O N
Increasing Capacity & Infrastructure
W e l c o m e t o S y d n e y M o t o r s p o r t P a r k
B R A N D T R A N S F O R M A T I O N
B U S I N E S S T R A N S F O R M A T I O N
Business model – Not just a “Venue For Hire”
- Beyond “9-5” – Dawn – Twilight – Night
- Return of V8 Supercars (2012)
- Motorsport Retail Operations
- ARDC Garage Café (+ new F & B
arrangements with ANZ Venues Live)
- New Approach for Experience Operations
(V8 Race Experiences, Supercar
Experiences, Formula Ford).
- Advanced Driver and Rider Training
Operations
- Event JV’s (Sydney Classic
Speed Festival, 6 Hrs of Sydney,
OZNATS, Muscle Car
Masters/6HRs of Sydney) etc
- New Partnerships e.g. Pages
Event Hire, EvanEvans, Keith
Prowse Travel, ANZ Stadium
Club etc
- Grassroots Racing Development
ENDORSED/SUPPORTED EVENTS
Top Gear Festival Sydney
Ferrari Racing Days
World Time Attack
MotorWorld Sydney
Supercars
B U S I N E S S T R A N S F O R M A T I O N
C O R P O R A T E
E X P E R I E N C E S
Complete facilities make-over and upgradesGRASSROOTS RACING
ARDC
DRIVER ACADEMY
CLUB MEETS @ SMSP
TRACK DAYSMEMBER TRACK DAYS
C O M M U N I T Y
WARATAH CYCLING
C L U B
• Expansion of Membership
tiers to embrace
enthusiasts as well as
competitors
• Relaxation of entry
procedures
• Enhances Member
Benefits incl reciprocal
rights (ANZ) whilst
maintaining
accessible fee levels
• Improved Member
communications
• Introduced social
engagement2011 2012 2015 2020?
I N D U S T R Y F E E D B A C K
• Noted at Highest Level
CULTURE / PEOPLE
GOVERNMENT
SERVICE
ENVIRONMENT / FACILITIES
BRANDING
DESTINATION
MARKETING
PRODUCT OFFER
MAJOR EVENTS
STRATEGIC CAPACITY
• unanimous recognition of a genuine transformation of the ARDC culture, CEO, staff, and
attitude. Positive shift in stakeholder engagement. Vastly improved communication.
• Sydney Motorsport Park and the ARDC are seen in a good light by Govt.
• Now customer centric organization – high level of service. Incl. Contractors & Preferred Suppliers such as Spark Catering, Security, VI People
• Turned dormant, ugly precinct into destination. Profile additions such as ARDC Garage Café.
• High impact, look and feel fresh and vibrant
• Now far more than just a race track
• Contemporary carefully managed ARDC and SMSP
• New experiences and new operators- good innovation
• Reputational shift – big brands and big events embracing the venue
I N D U S T R Y F E E D B A C K
Scoring the ARDC on a scale of 1 to 10 (ten highest) how do you rate the ARDC on
Innovation Management Partnership
6.5/10 9.0/10 9.0+/10
G S C P L A N I N T E G R A T I O N
The ARDC understands the GSC is looking at specific opportunities to foster centres of industry specialisation, leveraging
the natural advantages of precincts such as the Sydney CBD for the fin-tech industry, Westmead for medical research and
the Western Sydney Airport for advanced logistics and agribusiness exports.
We firmly believe that there is a similar opportunity to secure investment in a specialist high school/technical college, co-
located with high performance automotive technology businesses, as well as enhancing the current motorsport activity and
capacity, tourism and events.
That ARDC Board and CEO are already in discussions regarding technical pathways within the Catholic Education
network. A key focus is for providing opportunities for local kids to study locally and live locally, which we understand is
very much consistent with what the GSC is aiming to achieve through the implementation of it’s district plans over the next
20-40 years.
The recent UK case study visitations undertaken by the ARDC and supported by local consultation indicate that there is a
realisable opportunity that would bring new and highly attractive educational pathways, generate jobs, an deliver economic
impact to the district.
We look forward to sharing more of our vision with the Greater Sydney Commission in the near future.
Glenn Matthews
CEO
Sydney Motorsport Park and Australian Racing Drivers’ Club
ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB
PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609
29 March, 2017 Prof. Ed Blakely West Central District Commissioner Greater Sydney Commission Dear Professor Blakely Australian Racing Drivers’ Club Submission to the Greater Sydney Commission West Central Draft District Plan Sydney Motorsport Park, a 92-hectare site at Eastern Creek (part of Western Sydney Parklands) is operated by one of Australia’s leading motorsport organizations - The Australian Racing Drivers’ Club. The venue currently has an impressive annual visitation of 330,000 spectators, competitors, experience participants, extensive driver safety and training activities, major events and community programs. A new and broader vision is being shaped for the Sydney Motorsport Park precinct that we believe will be of high interest to the Greater Sydney Commission and its strategy to attract smart jobs to Western Sydney and agglomerate industry expertise with research and education opportunities. In short, the vision is to see the addition of:
• a specialist mechanical engineering high school/technical college (a new educational pathway for students in the region through motorsport and engineering with links industry and to Western Sydney University and TAFE for research and further education; plus venue and major event management education courses;
• a cluster of on site and co-located high performance automotive and aeronautical industry engineering business hub; and
• collaboration with Government and industry for research and testing of automotive vehicles and associated innovation.
Further, it is expected that the development of the site will yield significantly increased tourism and major events activity and community engagement. We are convinced this broader vision will bring significant social and economic impact through developing talented students in the region, growing smart jobs in innovative globally relevant industry in and around the motorsport precinct, and being an even more significant player in regions visitor economy.
ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB
PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609
We have recently returned from a study tour of the UK where we validated our thinking and believe our vision is realisable for Western Sydney in the next 5 years. We also have a growing set of stakeholders expressing a strong desire to participate in shaping the new vision. We would appreciate the opportunity to meet with the GSC to share more of our vision and insights and explore how we can align our long term plans for the site with the broader goals and objectives of the GSC. Yours sincerely
Glenn Matthews Chief Executive Officer
Submission to the Greater Sydney Commission
West Central Draft District Plan
MARCH 2017
Picture credit- Rob Annesley
S Y D N E Y M O T O R S P O R T P A R K
E A S T E R N C R E E K
I N T R O D U C T I O N
The Australian Racing Drivers’ Club (ARDC) endorses the Greater Sydney
Commission’s vision for Sydney’s strategic growth over the next 40 years, as outlined
in the Towards Our Greater Sydney 2056 vision.
We believe that an ongoing focus on productivity, liveability and sustainability in all land use planning
and infrastructure decisions will hold the city in good stead for future generations to enjoy the prosperity
and opportunity that has made Sydney one of the world’s greatest places to live, work and do business.
The ARDC is particularly interested in engaging with the GSC to discuss how the Eastern Creek
Motorsport precinct can become a centre of specialisation in automotive technology, advanced and
high performance engineering and associated education and training.
The 92ha Sydney Motorsport Park site - an established and successful sports, education,
tourism/entertainment and community facility operated on behalf of the NSW Government/Western
Sydney Parklands Trust by the ARDC-
is uniquely placed in Greater Sydney to agglomerate business, industry, and education innovation,
delivering significant social and economic impact in the district.
T H E A R D C V I S I O N
The ARDC is the heart and soul, and fundamental driving force of Australian motorsports.
We ignite passion and integrity within our growing club base - always focusing on the
intrinsic benefits to our Members together with the Motorsports community at large.
With our collective interests and beliefs, we strive to remain a powerful force for change
in our community.
ARDC is also the ‘go to’ point for Australian motorsports. Built on our rich heritage, we aim
to be a truly authentic leader of motorsports people, creating a sustainable future for our
sport, our community, and the related industries that live and thrive on what we do.
The ARDC ‘s clear vision is to continue to set the benchmark for Australian motorsport facilities, to grow and
evolve its motorsport member constituency, and to create environments where those embolden with a
passion for motorsport are drawn collectively to ignite their inspiration and realise their dreams.
The ARDC - We Love Motorsport
EST. 1952
A C C E L E R A T I N G T H E P L A N
A C C E L E R A T I N G T H E P L A N
To succeed the ARDC must continue to embrace and engage with the broader and
closely aligned communities of science & technology, engineering, innovation and
education - and particularly maximise the potential of its dominant location centrality
in Western Sydney.
The ARDC recognises that to do so requires innovative thinking combined with unique
Government, Education and Commercial relationships to deliver.
This is evolved, though not entirely new thinking. In 2008 the ARDC commissioned a
$600K feasibility study & masterplan –including original concepts for track changes for
Formula 1 ($120m). This was later revised, refined and prioritised, leading to a Stage 1 Development
(Brabham Circuit extension & enhanced infrastructure) via a $14M investment( incl $7m in Government
funding for Capital Program redevelopment) and now supported by an annual $1M+ capital works program.
The period between 2012 and 2017 has also witnessed a significant brand and business transformation for the
race circuit once known as Eastern Creek International Raceway to SYDNEY MOTORSPORT PARK (SMSP).
With over 330k visitors annually, and multi-circuit operations over 300 days per year, SMSP is now the regions
pre-eminent motorsport facility and the only FIA Grade 2 circuit in the country– firmly entrenching itself as
THE Home of Motorsport in Australia.
EST. 1952
A C C E L E R A T I N G T H E P L A N
FOUR KEY COMPONENTS IN EXPANDED VISION
INNOVATION - EDUCATION - TRAINING - TECHNOLOGY
A C C E L E R A T I N G T H E P L A N
THE “SPORT OF MOTORSPORT”
“CENTRE OF EXCELLENCE”SAFETY TRAINING EDUCATION & INNOVATION
CYCLING CLUBS
SCHOOLS CROSS COUNTRY
FAMILY OPEN DAYS
PRIVATE FUNCTIONS / OTHER
MOTOR/BIKE MAGS
FILM & TV & COMMERCIAL PRODUCTION
VEHICLE & BIKE TESTING
INDUSTRY EVENTS
. .
..
CLUB
REFER NEXT SLIDE FOR MORE DETAIL
NON-SPORT & COMMUNITY
+
A C C E L E R A T I N G T H E P L A N
RESEARCH &
DEVELOPMENTBUSINESS/
COMMERCIAL
EDUCATIONAL
SERVICESTRAINING /
LIFESKILLS
THE
CENTRE OF
EXCELLENCE
AUTO TECHNOLOGY
ENGINEERING
INNOVATION
PERFORMANCE
ROAD / RIDE & SURVIVE
PRIMARY & HIGH SCHOOLPSYCHO-SOCIAL, RELATIONAL & ATTITUDINAL
ROAD TOLL STUDIES | TECHNOLOGY
HUMAN ERGONOMICS ETC
ROAD• PRE LEARNERS
PROGRAMS(Theory & Practical)
• RTO/RMS accredited courses
• ARDC NIGHTDRIVE)• Beginners Track Time
(DAWN PATROL)• SMSP TRACK DAY• REFRESHER &
SPECIALIST SKILLS
•REGISTERED TRAINING ORGANISATIONS (RTOs)•UNIVERSITY DEGREES
•DIPLOMAS•SATELITE CAMPUSES
➢ TECHNICAL➢ MECHANICAL➢ EVENT MGT
➢ MEDIA & BROADCAST
RACE• ARDC JNR ROAD
RACE ACADEMY • ARDC/SU/
”TRAILBLAZERS”• ARDC RACE CRAFT
PROGRAMS• ARDC TWILIGHTS &
SUPERSPRINTs• PATHWAYS TO
COMPETITIVE RACING
CAR + BIKE
BUSINESS
A C C E L E R A T I N G T H E P L A N
As part of this strategic development, senior ARDC executives and Board President recently embarked on a
case study tour of the UK visiting Silverstone Circuits Ltd, Silverstone UTC (University Technical College);
Oxford Brookes University; Silverstone Property Developer (MEPC); MSA (Motor Sport Association UK) and
Catapult Transport Systems ( the UK's Technology and Innovation Centre for Intelligent Mobility).
Following this visit the first of several workshops has already been held with senior representatives of
Western Sydney University, TAFE Western Sydney, Tourism Australia, the Western Sydney Business
Chamber and NRMA Motoring and Services to continue this important dialogue and commence and continue
preliminary discussions at the local level.
S Y D N E Y M O T O R S P O R T P A R KE A S T E R N C R E E K
• 4.5 million people within an hours drive• Capacity of 100,000+ on site• Integrated transport (road/rail/bus) in
partnership with State/Local Governments.
AT THE GEOGRAPHIC HEART OF SYDNEY
I C O N I C W E S T E R N S Y D N E Y L O C A T I O N
• Easily accessible by all key motorways
• Lead sports, entertainment and community
venue within Western Sydney Parklands and
Blacktown City Council precincts
Draft district plan acknowledges SMSP as one of
Greater Sydney’s important sport/recreational
facilities (p151).
• Adjacent to Eastern Creek/Huntingwood
industrial areas –highlighted in the draft district
plan (p37) as some of the most productive
employment lands in the West Central district.
• Situated near the Western Sydney Employment
Land, which will feature an additional 30,000 jobs
by 2036 and up to 200,000 jobs by 2056 as the
Western Sydney Airport grows to operate at its
full capacity.
• Located within minutes drive from the Sydney’s
new second airport at Badgerys Creek
• SMSP sits in the centre of some of Sydney’s
fastest growing population bases:• Blacktown: set to grow by 50% to 2036
• Parramatta: set to grow by 75%
• Cumberland: set to grow by 34%
• Fairfield: set to grow by 10%
• Liverpool: set to grow by 55%
• Penrith: set to grow by 32%
S M S P M O D E R N E R A
- Brand/placemaking agency appointed
- Track Extension $10m includes two
(2) independent circuits, 5 unique
racing configurations, New Southern
Pit Lane Building
- FIA Category 2
- Increased usage of 40%
- Revamped Pit Lane Building
- ARDC Garage Cafe
- Control Tower Upgrade
- Re-Branding and Signage
P H Y S I C A L T R A N S F O R M A T I O N
Increasing Capacity & Infrastructure
W e l c o m e t o S y d n e y M o t o r s p o r t P a r k
B R A N D T R A N S F O R M A T I O N
B U S I N E S S T R A N S F O R M A T I O N
Business model – Not just a “Venue For Hire”
- Beyond “9-5” – Dawn – Twilight – Night
- Return of V8 Supercars (2012)
- Motorsport Retail Operations
- ARDC Garage Café (+ new F & B
arrangements with ANZ Venues Live)
- New Approach for Experience Operations
(V8 Race Experiences, Supercar
Experiences, Formula Ford).
- Advanced Driver and Rider Training
Operations
- Event JV’s (Sydney Classic
Speed Festival, 6 Hrs of Sydney,
OZNATS, Muscle Car
Masters/6HRs of Sydney) etc
- New Partnerships e.g. Pages
Event Hire, EvanEvans, Keith
Prowse Travel, ANZ Stadium
Club etc
- Grassroots Racing Development
ENDORSED/SUPPORTED EVENTS
Top Gear Festival Sydney
Ferrari Racing Days
World Time Attack
MotorWorld Sydney
Supercars
B U S I N E S S T R A N S F O R M A T I O N
C O R P O R A T E
E X P E R I E N C E S
Complete facilities make-over and upgradesGRASSROOTS RACING
ARDC
DRIVER ACADEMY
CLUB MEETS @ SMSP
TRACK DAYSMEMBER TRACK DAYS
C O M M U N I T Y
WARATAH CYCLING
C L U B
• Expansion of Membership
tiers to embrace
enthusiasts as well as
competitors
• Relaxation of entry
procedures
• Enhances Member
Benefits incl reciprocal
rights (ANZ) whilst
maintaining
accessible fee levels
• Improved Member
communications
• Introduced social
engagement2011 2012 2015 2020?
I N D U S T R Y F E E D B A C K
• Noted at Highest Level
CULTURE / PEOPLE
GOVERNMENT
SERVICE
ENVIRONMENT / FACILITIES
BRANDING
DESTINATION
MARKETING
PRODUCT OFFER
MAJOR EVENTS
STRATEGIC CAPACITY
• unanimous recognition of a genuine transformation of the ARDC culture, CEO, staff, and
attitude. Positive shift in stakeholder engagement. Vastly improved communication.
• Sydney Motorsport Park and the ARDC are seen in a good light by Govt.
• Now customer centric organization – high level of service. Incl. Contractors & Preferred Suppliers such as Spark Catering, Security, VI People
• Turned dormant, ugly precinct into destination. Profile additions such as ARDC Garage Café.
• High impact, look and feel fresh and vibrant
• Now far more than just a race track
• Contemporary carefully managed ARDC and SMSP
• New experiences and new operators- good innovation
• Reputational shift – big brands and big events embracing the venue
I N D U S T R Y F E E D B A C K
Scoring the ARDC on a scale of 1 to 10 (ten highest) how do you rate the ARDC on
Innovation Management Partnership
6.5/10 9.0/10 9.0+/10
G S C P L A N I N T E G R A T I O N
The ARDC understands the GSC is looking at specific opportunities to foster centres of industry specialisation, leveraging
the natural advantages of precincts such as the Sydney CBD for the fin-tech industry, Westmead for medical research and
the Western Sydney Airport for advanced logistics and agribusiness exports.
We firmly believe that there is a similar opportunity to secure investment in a specialist high school/technical college, co-
located with high performance automotive technology businesses, as well as enhancing the current motorsport activity and
capacity, tourism and events.
That ARDC Board and CEO are already in discussions regarding technical pathways within the Catholic Education
network. A key focus is for providing opportunities for local kids to study locally and live locally, which we understand is
very much consistent with what the GSC is aiming to achieve through the implementation of it’s district plans over the next
20-40 years.
The recent UK case study visitations undertaken by the ARDC and supported by local consultation indicate that there is a
realisable opportunity that would bring new and highly attractive educational pathways, generate jobs, an deliver economic
impact to the district.
We look forward to sharing more of our vision with the Greater Sydney Commission in the near future.
Glenn Matthews
CEO
Sydney Motorsport Park and Australian Racing Drivers’ Club
ARDC submission to GSC West Central Draft Distr...13 (2)13 (3)