Vision Zero: A Primer
Reducing road fatalities and serious injuries to all road users to ZERO by a
set date.
04/19/23 1
204/19/23
At its core:
• Treat traffic fatalities and serious injuries as an epidemic.
• Death and injury on our roads is not acceptable.
• We will no longer regard death and serious injuries as inevitable.
304/19/23
Comprehensive and Holistic
• Starts with better design and regulations of our streets, sidewalks, intersections and transit stations.
• Must increase resources to better enforce traffic laws to make our streets safer.
• It incorporates best practices from the social marketing world to change behaviors that are most likely to cause serious crashes.
Evidence based.
404/19/23
• Our road safety decisions will be based on evidence.• We will measure and evaluate
our performance to enable improvement.
And in Oregon?
• We use the word “reduce”.
• We have a goal of have some undefined number of days that are fatality free.
• OK, then let’s get to 365 days by 2030.
1104/19/23