Video Marketing
Executive Blueprint
About Jeremy Vest
Founder http://Vidpow.com
Founder http://cre8tors.club
YouTube Certified Company
300 Million+ YouTube views for clients
About Jeremy VestYes I’m 38
What You Will Learn
You will learn the 6 main parts of video marketing and
the basic understanding of how success happens.
Why is Video so Important?
Video is POWERFUL!
Why is Video so Important?
YouTube
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTubethat's almost an hour for every person on Earth
100 hours of video are uploaded to YouTube every minute
80% of YouTube traffic comes from outside the US
YouTube is localized in 61 countries and across 61 languages
Why is Video so Important?
YouTube
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable networkMillions of subscriptions happen each day.
The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
https://www.youtube.com/yt/press/statistics.html
Why do most Businesses
Get video Wrong?
Why do most Businesses
Get video Wrong?
Shouting from the rooftops does not work
Why do most Businesses
Get video Wrong?
It’s not always about you
Why do most Businesses
Get video Wrong?
Your fern is sweet but…
Why do most Businesses
Get video Wrong?
Unless your funny, attractive or famous no one cares!
6 Video Marketing Foundations
Video CreationVideo Audience Development
Video Discoverability OptimizationVideo Sharing / Distribution
Video AdvertisingVideo Conversion
1. Video Creation
It’s not about your fancy camera
1. Video Creation
It’s not about your fancy actors
1. Video Creation
It’s not about your fancy studio
1. Video Creation
It is about: helping
1. Video Creation
It is about: entertaining
1. Video Creation
It is about: being authentic
1. Video Creation
It is about: being real
1. Video Creation
It is about: connecting
1. Video Creation
It is about: being the answer
1. Video Creation
It is about: be the thought leader
1. Video Creation:
Content Types
Informational How-to
Explainer Instructional
…
1. Video Creation:
Content Types
Emotionally Connected Viral
1. Video Creation:
Content Types
Running Your Company Stuff Like FAQ’s and Product videos
2. Audience Development
Who is going to watch your videos?
2. Audience Development
We have a client with over 1 million subscribersThey don’t have to work to hard
2. Audience Development
Constant content wins We suggest 1 video a week or more
2. Audience Development
Create content people want to watchNot content you want to create
2. Audience Development
Know your audienceNot who you want your audience to be
3. Discoverability Optimization
Warning:We are about to get nerdy
3. Discoverability Optimization
Don’t worry we have a free coursehttp://vidpow.com/courses/youtube-seo-basics/
3. Discoverability Optimization
You have to understand what Questions people are asking
3. Discoverability Optimization
Then create content around what people want to see
3. Discoverability Optimization
I break up the title into 3 main sections:
Main KeywordReason to click
Brand
3. Discoverability Optimization
Most people don’t realize that more people click on suggested videos than search keywords.
3. Discoverability Optimization
3. Discoverability Optimization
We get on average a 300% impression to view rate with our custom thumbnails.
One customer is on track to get 7 million more views just from custom thumbnails alone.
3. Discoverability Optimization
Playlist are HUGE!
3. Discoverability Optimization
Playlist are HUGE!
3. Discoverability Optimization
Tags are they way YouTube knows what your video is about
3. Discoverability Optimization
Did you know the biggest factor for ranking on YouTube has nothing to do with all of this?
3. Discoverability Optimization
It’s about view duration
4. Sharing / Distribution
This is actually a big secret I’ve never shared before
4. Sharing / Distribution
Most people that are in the video marketing industry have no clue that most of our time is spent on sharing.
4. Sharing / Distribution
We try to create stories out of content and get them published.
4. Sharing / Distribution
Even how-to content is great for article writing
4. Sharing / Distribution
Share every video to 100 people/places!
5. Video Advertising
Video ads are down right cheap!!!!!!
5. Video Advertising
They are also very effective because it’s visual and you can tell a moving story.
5. Video Advertising
Our average ads cost about 0.07 cents per view
5. Video Advertising
The 2 main types of ads are:
Pre-rolldisplay
5. Video Advertising
You can get creepy fancy with remarketing
6. Video Conversion
On average our landing pages with video get 60% more conversions.
6. Video Conversion
If someone watches your entire video or a few they might be a higher prospect. You can track this
and put it into your CRM.
Video Marketing Summary
Video CreationVideo Audience Development
Video Discoverability OptimizationVideo Sharing / Distribution
Video AdvertisingVideo Conversion
Video Marketing Summary
Create videos people want to seeGrow your audience
Make sure people can find your contentShare it
Use advertisingUse video to grow your conversions