1
Ellie JamesUser Personas
Digital Creative Agency
Job Title
Production assistant & editor of a video production studio.
Responsibilities
• Scouting locations for music video and interview shoots.
• Handling of shot lists & equipment organisation.
• Lighting setup for indoor & outdoor shoots.
• Email correspondence.
Demographic
Female aged 25. Bachelors in Marketing, 4 years of industry experience, single with no children.
Goal
Keep a to-do list of all required tasks for the day, as well as communicate with other team members the filming locations, shot lists and equipment lists.
Environment
Works in a small open studio space, but at times is out on location. Uses Apple desktop, tablet & smartphone. Uses Microsoft Office & Google Apps to keep everything organised. Occasionally participates in
industry social-specific events.
Quote
“The studio is always on the go, and sometimes it’s hard to keep up! I need an easy way to view and prioritise my tasks, and connect with the rest of the studio.”
2
Eddie DanielsUser Personas
Financial Services
Job Title
Director of a Corporate Finance team.
Responsibilities
• Business & strategy development.
• Building and managing team members.
• Manage projects and delegate tasks.
• Client and stakeholder management.
• Overseeing administration and billings.
Demographic
Male aged 35. Bachelors and MBA, 12 years of industry experience, married with one child.
Goal
Aligning resources, team members and time spent on projects with agreed client proposals.
Environment
Works in a large open space office space with a team of 10 employees. Uses Windows desktop & laptop, & Android smartphone. Uses Microsoft Office & uses Google Apps. Very active in networking events.
Quote
“I would love to have a solution that can help my team and I stay organised and engaged, as well as keep connected with established and potential clients.”
3
Cari TerrelUser Personas
Contractor
Job Title
Commercial & corporate photographer & video producer.
Responsibilities
• Conceive & review creative style, mission and vision.
• Devise & implement marketing plan.
• Manage commercial photography and video work.
• Oversee finances & manage human resources.
Demographic
Female aged 30. Bachelors & Masters in Arts, 8 years of industry experience, married with no children.
Goal
Schedule meetings with clients, and stay up to date with client schedules.
Environment
Uses a home office, but is always out on location with clients. Uses Windows desktop, Apple tablet & smartphone. Proficient in Adobe Photoshop, Lightroom, Premiere & After Effects. Active in expanding client
base.
Quote
“Organising, connecting with clients, and keeping up to date with their needs whilst I’m on the go is essential to the success of my work.”