Digital Media Content Management with Azure Media Services
EDUARDO ENCISO
AZURE CSV INCUBATION | MICROSOFT CORP.
TWITTER: @EDENCISO
• NETFLIX 33 PERCENT OF ALL
DOWNSTREAM TRAFFIC IN NORTH AMERICA
Sandvine Global Report: Internet Data Usage Up 120 Percent In North America, Nov 7 2012
• MOBILE
STREAMING GREW 93%
•32% OF MOBILE ENTERPRISE USERS
WATCH SHORT VIDEOS FROM YOUTUBE
• THE FASTEST GROWTH FOR MOBILE VIDEO WILL BE IN LATIN
AMERICA
• 60% OF PROFESSIONALLY DEVELOPED
MOBILE VIDEO CONTENT WILL BE DELIVERED VIA MOBILE-OPTIMIZED WEBSITES
•MOBILE VIDEO ACCOUNTED FOR 56% OF ALL
MOBILE DATA TRAFFIC
100 M Household WW
OWN AT LEAST ONECONNECTED TV
50%
SMARTPHONES
19%
TABLETS
MULTITASKWHILE WATCHING TV
80%10 Billions
MOBILE CONNECTED DEVICES
by 2016*Source: Cisco, Gartner
WEB
99% on DESKTOPS
and LAPTOPS
MOBILE
There is an app for it
APPLICATIONS
BROWSERVIDEO
NO PLUGIN
PROGRESSIVE DOWNLOAD
ADAPTIVE STREAMING
Challenges of Deliver Video On-demandTechnology
Infrastructure CostsManaging Content (CMS)
EncodingDistributing across multiple devices
Good Streaming User Experience
IP Filtering
Monetizing Content
Subscription-basedAdvertisement-based
Protect Content with DRM
PlayReadyAdobe Access
North America Region Europe Region Asia Pacific Region
Major datacenter
CDN node
WINDOWS AZURE GLOBAL PRESENCE
On-Demand
Streaming
“Build-On” Media Partners and Customers
Azu
re C
DN
Pa
rtn
er C
DN
s O
rig
in
“Build-In”Partner
Media Processors
••
•
••
MEDIA SERVICES ARE EASY, FLEXIBLE, AND POWERFUL
PARTNERS CAN BUILD IN OR BUILD ON
CUSTOMERS CAN BUILD ON OR USE EXISTING APPLICATIONS
PAY FOR WHAT YOU USE, EASY TO UNDERSTAND BILL
COMPONENTS CAN BE MIXED AND MATCHED AND COMBINED WITH OTHER ON-
PREMISES OR NETWORK RESOURCES
ANY MEDIA, ON ANY DEVICE, DELIVERED FROM THE CLOUD