Transcript
Page 1: Using video in User Assistance: A Beginner's Guide

Using Video in User Assistance: A Beginner’s GuidePhilip Murray (Sage CRM)

@sageCRM_Phil @wwwSageCRMcom

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Sage CRM Overview

• In market since 1999

• Web based full-suite CRM system

• Integrated into many Sage ERP products

• Multi-lingual versions

• Developed in Ireland

• Implemented by local Business Partners of

Sage

Regions

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Sage CRM is a globally available

product with

• over 12500 customers

• across all major industry verticals

and

• in market more than 12 years

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Sage CRM Documentation Team

Diana LoganDocumentation Manager

Philip MurraySenior Technical Writer

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Overview

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Using Video in UA: A Beginner’s Guide

What are we here to talk about?

Recent project to replace our old, in-product training videos

• Video Process:

− Production Method

− Delivery Method

− Helpful tips

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Using Video in UA: A Beginner’s Guide

What was wrong with the old videos?

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Using Video in UA: A Beginner’s Guide

• Ranged from 04m35s to 10m37s

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Using Video in UA: A Beginner’s Guide

• Separated into task modules

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Using Video in UA: A Beginner’s Guide

• Launched in a separate skin created in Flash

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Using Video in UA: A Beginner’s Guide

• Pan and scan

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Using Video in UA: A Beginner’s Guide

• Pan and scan

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Transition to New Process

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Using Video in UA: A Beginner’s Guide

Not just a branding exercise.

We wanted to Solve problems rather than provide product

information:

• Discrete learning “chunks”

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Using Video in UA: A Beginner’s Guide

Not just a branding exercise.

We wanted to Solve problems rather than provide product

information:

• Discrete learning “chunks”• Shorter, faster paced

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Using Video in UA: A Beginner’s Guide

Not just a branding exercise.

We wanted to Solve problems rather than provide product

information:

• Discrete learning “chunks”• Shorter, faster paced• No captions

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Using Video in UA: A Beginner’s Guide

Not just a branding exercise.

We wanted to Solve problems rather than provide product

information:

• Discrete learning “chunks”• Shorter, faster paced• No captions• Fewer mouse actions/clicks recorded on screen

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Using Video in UA: A Beginner’s Guide

Not just a branding exercise.

We wanted to Solve problems rather than provide product

information:

• Discrete learning “chunks”• Shorter, faster paced• No captions• Fewer mouse actions/clicks recorded on screen• Full interface – no pan & scan or zooming

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Using Video in UA: A Beginner’s Guide

Two types of video content:

• Presentation of new features

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Using Video in UA: A Beginner’s Guide

Two types of video content:

• Presentation of new features

• Top support issues (“pain points”) that required a 3rd Dimension

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Production Method

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Using Video in UA: A Beginner’s Guide

All the hard work’s done, so where do we start?

Production method?

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Using Video in UA: A Beginner’s Guide

All the hard work’s done, so where do we start?

Production method?

• In house

• Outsource

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Using Video in UA: A Beginner’s Guide

In-house production

• Who does it?

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Using Video in UA: A Beginner’s Guide

In-house production

• Who does it?

• Software

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Using Video in UA: A Beginner’s Guide

In-house production

• Who does it?

• Software

• Hardware

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Using Video in UA: A Beginner’s Guide

Outsourced production

• Who does it?

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Using Video in UA: A Beginner’s Guide

Outsourced production

• Who does it?

• Software

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Using Video in UA: A Beginner’s Guide

Outsourced production

• Who does it?

• Software

• Product knowledge

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Using Video in UA: A Beginner’s Guide

Outsourced production

• Who does it?

• Software

• Product knowledge

• Process management

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Using Video in UA: A Beginner’s Guide

Outsourced production

• Who does it?

• Software

• Product knowledge

• Process management

• Ownership

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Using Video in UA: A Beginner’s Guide

Decision Made – We’ll do it!

• Camtasia

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Using Video in UA: A Beginner’s Guide

Decision Made – We’ll do it!

• Camtasia

• Screen real estate

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Using Video in UA: A Beginner’s Guide

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Using Video in UA: A Beginner’s Guide

Decision Made – We’ll do it!

• Camtasia

• Screen real estate

• Voiceover recording

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Using Video in UA: A Beginner’s Guide

Decision Made – We’ll do it!

• Camtasia

• Screen real estate

• Voiceover recording

• Post production

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Using Video in UA: A Beginner’s Guide

Decision Made – We’ll do it!

• Camtasia

• Screen real estate

• Voiceover recording

• Post production

• Publishing

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Delivery Method

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Using Video in UA: A Beginner’s Guide

Delivery method – where are they going to go?

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Using Video in UA: A Beginner’s Guide

Delivery method – where are they going to go?

• In product

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Using Video in UA: A Beginner’s Guide

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Using Video in UA: A Beginner’s Guide

Delivery method – where are they going to go?

• In product

• Online

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Using Video in UA: A Beginner’s Guide

Delivery method – where are they going to go?

• In product

• Online− YouTube, Vimeo, etc.

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Using Video in UA: A Beginner’s Guide

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Using Video in UA: A Beginner’s Guide

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Using Video in UA: A Beginner’s Guide

Delivery method – where are they going to go?

• In product

• Online− YouTube, Vimeo, etc.− Website

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Using Video in UA: A Beginner’s Guide

Delivery method – where are they going to go?

• In product

• Online− YouTube, Vimeo, etc.− Website− “Community”

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Using Video in UA: A Beginner’s Guide

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Using Video in UA: A Beginner’s Guide

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How does Video Supplement UA

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Using Video in UA: A Beginner’s Guide

Video complements/supplements UA

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Using Video in UA: A Beginner’s Guide

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Using Video in UA: A Beginner’s Guide

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Summary

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Using Video in UA: A Beginner’s Guide

Summary

• Script is key component

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Using Video in UA: A Beginner’s Guide

Summary

• Script is key component

• Production method (in house v outsourcing)

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Using Video in UA: A Beginner’s Guide

Summary

• Script is key component

• Production method (in house v outsourcing)

• Delivery method

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Using Video in UA: A Beginner’s Guide

Summary

• Script is key component

• Production method (in house v outsourcing)

• Delivery method

• Localization

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Example

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Using Video in UA: A Beginner’s Guide

Example:

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Questions