CONTENTCONTENTPACKAGINGPACKAGINGMARKETINGINFLUENCE PANEL / Q&A
INVENTORY BRANDINVENTORY BRANDIDENTIFIABLE
STORY
CONTENTUNIQUENESS
STORYSYSTEM
CONTENTDEMOGRAPHIC VS. PSYCHOGRAPHIC
CONNECTIONPSYCHOGRAPHIC
LEARNING STYLEPERSPECTIVE
BELIEVABILITY
PODCASTS CONTENT CDs & DVDs
TELECASTSWEBINARS
SUBSCRIPTIONS
WORKSHOPS
ARTICLES
PACKAGINGVIDEOS TELECASTS
BOOKSWORKSHOPS
PACKAGING MP3sAPPS
LECTURESCOACHING
BLOGSAFFILIATE (JV)MARKETING AUDIO
SPECIAL
COACHINGMARKETINGRADIO SHOW
AUDIO COURSES
E-BOOKSSPECIALREPORTSWEBSITE
BUILD BRAND SELLBUILD BRAND SELL
MEET SHANTIMEET SHANTI
NOW WHAT?NOW WHAT?
MARKETINGMARKETING
YOUR BRANDYOUR BRANDPERSONALITY
AUTHENTICITY
CONSISTENCY
CHANNELSCHANNELS
4.8 BILLION 4.2 BILLION
W k ll hWe keep our cell phones within arms reach91% of the time91% of the time
INFLUENCEINFLUENCE
“I d“I want to crowd source write a book with
@tedvickey”@tedvickey
15• CROSS CHANNEL PROMO
15
• ONE MAIN PAGE
• VALUE-ADDED PRODUCTS
KLOUT = MORE EYESKLOUT MORE EYESMORE EYES GROWTHMORE EYES = GROWTH
RESOURCESRESOURCES
@ACEFITNESS@ACEFITNESS@FITDOCTORADAM
@TEDVICKEY@TEDVICKEY
CONTENTCONTENTPACKAGINGPACKAGINGMARKETINGINFLUENCE PANEL / Q&A