Using Social Media to Increase Website
Traffic
By: Danielle Brigida
National Wildlife Federation
NWF Mission: To protect wildlife for our children’s future.
Our Traditional Audience
Last year’s NTEN inspired me to invest time in:
Benefits of Traffic • New Audience• Brand Recognition•Leads to Everything
Else
• Age Range: 25-34• About 65% Male• International• 25 million unique visitors a month
Endangered Cats on Digg
Endangered Cat Stats
1,584
43,703
4,834
TOTAL 48,537
Wildlife PromisePLAY!• Content• Titles• Photos• Videos• Links• Actions
’s Response
Digg’s Reach
RSS Blogs
Your Site
DIGG TAKES TIME
0
200
400
600
800
1000
1200
October - March
Dig
gs Diggs
StumbleUpon• 4.5 million members
• 1.5 million unique visitors a month
• 56% Male
• Age Range: 45-54
StumbleUpon Stats
Spend Longer on SiteLaurenatclemson on Flickr
Lower Bounce RatePhoto from Morguefile.com
Profile Development
Challenges and Investment
Photo from Morguefile.com
FreeDigitalPhotos.net
When You’re Low...
In SummaryStumble and Digg are currently top referrers for nwf.org In the past 2 months, NWF sites received over 100,000 hits from these networks.Pages viewed by a broader audience (95% new visits)Sparked conversations and commentsMeasurable: PageviewsImmeasurable: comments, inbound links, follow up response future donations?
TakeawaysLearn the networksInvest and ReciprocateListen to FeedbackConsider your NicheNever Get Complacent(Find what’s best for you!)Social Media isn’t the answer, but it’s part of the solution
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