Using behaviour change to reduce household waste
28 June 2010
Daniel Prince
CHANGEWORKS
Changeworks exists to improve quality of life and to protect the environment.
We work with passion, integrity and in collaboration to develop and deliver innovative projects and businesses in energy, waste prevention and transport that inspire and empower people and communities to make a difference.
A bit about who we are …
CHANGEWORKS
Our waste prevention work in the context of three waste prevention projects
–Waste Wise Armadale–Waste Free Edinburgh–Kitchen Canny
What we will cover
CHANGEWORKS
The problem
CHANGEWORKS
•Door knocking using a structured conversation•Complimentary events around the
community•Built around the 4E’s (engage,
exemplify, enable and encourage)•9.2% reduction in waste arisings
http://www.changeworks.org.uk/content.php?linkid=353
Waste Wise Armadale 2007
CHANGEWORKS
Waste Wise Armadale 2007
CHANGEWORKS
Waste Wise Armadale 2007
CHANGEWORKS
•Door knocking using a structured conversation•Complimentary events around the
community•Built around the 4E’s (engage,
exemplify, enable and encourage)•‘Selling the Sizzle’ and the importance
of positive environmental messaging
Waste Free Edinburgh - happening as we speak
CHANGEWORKS
Waste Free Edinburgh
CHANGEWORKS
Waste Free Edinburgh
CHANGEWORKS
•Access households through community groups•Funky and
attractive •Home based
activities•Taps into frugal chic
Kitchen Canny - reducing food waste in the home
CHANGEWORKS
•Measuring food waste•Planning and
shopping •Portioning, storage
and leftovers•Measuring less food
waste•Showing initial
reductions around 50%
Kitchen Canny - reducing food waste in the home
CHANGEWORKS
• Face to face• Fun and funky• Useful• Positive• Provide feedback
Daniel [email protected] 555 4010
This is what I know works …