User Experience So, what is it, anyway?
The definition of UXUX encompasses all aspects of the end-user’s interaction with an organization, its services, and its products.– Jakob Neilsen
My definition of UXThe discipline of UX is the process of optimizing the interactions between a person and an organization, its products, web sites/apps.
UserNeeds
Components of UX
Jessica Ivins, jessicaivins.net/blog
BusinessGoals
Components of UX
Jessica Ivins, jessicaivins.net/blog
TechnicalConstraints
Components of UX
Jessica Ivins, jessicaivins.net/blog
UserNeeds
BusinessGoals
TechnicalConstraints
Combine the Components
Jessica Ivins, jessicaivins.net/blog
UserNeeds
BusinessGoals
TechnicalConstraints
UX
UX, the Sweet Spot!
Jessica Ivins, jessicaivins.net/blog
The Goal of UXCreate an easy-to-use, pleasing & valuable product, web site/app
useful
desirableusable
valuable
�ndable
creditable
accessible
Peter Morville, semantidstudios.com
UX is an Iterative Process From this…
…To this.Rama, WikiMedia Commons
Apple, apple.com
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
Is it easy-to-use, pleasing, valuable?
useful
desirableusable
valuable
�ndable
creditable
accessible
UX: How to do it.1. Get to know
your users.
2. Include user needs when deciding how a site/app looks, behaves, and what it allows a user to do.
UserNeeds
BusinessGoals
TechnicalConstraints
UX
Techniques for getting to know your users:
Techniques for getting to know your users: • Interview them.
Techniques for getting to know your users: • Interview them.• Observe them.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.• Conduct Card Sorting.
Techniques for getting to know your users: • Interview them.• Observe them. • Survey them. • Conduct Usability testing.• Conduct Card Sorting.• Interpret Search Analytics.
UserNeeds
BusinessGoals
TechnicalConstraints
UX
How do we include user needs in the decision-makingprocess?
The Elements of User ExperienceJesse James Garrett
Surface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The Elements of User ExperienceSurface: Visual design Visual design
Skeleton: Interface design Navigation design
Structure: Interaction design Information architecture
Scope: Functional specifications Content requirements
Strategy: User needs Business objectives
Web as: Software Interface Hypertext Content
The ResultUX practices increase users’ satisfaction while meeting business objectives within technical constraints.
UserNeeds
BusinessGoals
TechnicalConstraints
UX
The Take-Aways1. Get to know your users.
2. Work together on UX.
3. Build easy-to-use, pleasing & valuable sites/apps
4. Use the adjectives to evaluate UX:
useful
desirableusable
valuable
�ndable
creditable
accessible
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Wide Web, 2nd Edition, by Jesse James Garrett. ©2010, New Riders.The Design of Everyday Things, by Don Norman, Neilsen Norman Group.
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O’Reilly Media, Inc. Sketching User Experiences: the Workbook, By Saul Greenberg, Sheelagh
Carpendale, Nicolai Marquardt, Bill Buxton. ©2012, Elsevier, Inc. The User Experience Team of One: A Research and Design Survival Guide,
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Morville & Louis Rosenfeld. ©2013, O’Reilly Media.Information Architecture: Blueprints for the Web, 2nd Edition, by Christina
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Nodder. ©2013, Wiley & Sons, Inc.Microinteractions, Dan Saffer, Smart Design. ©2014, O’Reilly Media.Designing Interfaces, by Jenifer Tidwell. ©2010, O’Reilly Media.
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Louis Rosenfeld. ©2011, Rosenfeld Media. Designing the Search Experience: The Information Architecture of
Discovery, by Tony Russell-Rose, Tyler Tate. ©2013, Elsevier, Inc.
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Riders.Web Site Usability: A Designer’s Guide, by Jared M. Spool, Tara Scanlon,
Will Schroeder, Carolyn Snyder, Terri DeAngelo. ©2007, Elsevier, Inc.Card Sorting, by Donna Spencer. ©2011, Rosenfeld Media.Usable Usability: Simple Steps for Making Stuff Better, by Eric Reiss. ©2012,
Wiley & Sons, Inc.Measuring the User Experience: Collecting, Analyzing, and Presenting
Usability Metrics, by Thomas Tullis and William Albert. ©2010, Elsevier.