EUROPEAN COMMISSION
Directorate General for Interpretation
Build it and they will come...
EUROPEAN COMMISSION
Directorate General for Interpretation
DG Interpretation solves its potential succession crisis in key languages through
awareness raising
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EUROPEAN COMMISSION
Directorate General for Interpretation
What does DG Interpretation do?
• Provide interpreters for the European Commission, the European Council, the Council of the Union and many other EU bodies and agencies (including the ECDC).
• Professional conference organizer for the Commission services (large scale conferences)
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
How big is DG Interpretation?
• 11,000 meeting-days per year• 150,000 interpreter-days• 580 conference interpreter staff• 220 support and management staff• 3,000 accredited freelance interpreters• Total cost: € 0.26 per citizen per year
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
Primary objective
• to help partner universities get more students of better quality to apply to interpretation courses which will lead to more and better output and, ultimately, more interpreters able to pass EU tests.
EUROPEAN COMMISSION
Directorate General for Interpretation
The audiences
• secondary school students• university students (also
graduates)• relatives• authorities
EUROPEAN COMMISSION
Directorate General for Interpretation
The messages
• language study is good for you• there are jobs in languages• there are jobs in Brussels• interpreting is a great career
EUROPEAN COMMISSION
Directorate General for Interpretation
The tools
• traditional and new media• social media• exhibitions• speaking tours• government relations• lobbying
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
Typology of postings
• INTE/EP news & events• SCIC/EC news and events• Language & job events• Interpreting news & events• Universities news & events• Europe news & events• Speeches & others online• Creatives• Job vacancies• News features
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
Most popular post types
• Language related creatives• Interviews with interpreters• Working conditions• Behind the scenes• Training or work opportunities
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
FB Friends nationalities (Status -February)
IT; 18%
GB; 14%
ES; 10%
FR; 8%BE; 7%
DE; 7%
GR; 4%SK; 3%
MK; 3%
PL; 3%US;3%
The rest (10 countries); 19%
EUROPEAN COMMISSION
Directorate General for Interpretation
EUROPEAN COMMISSION
Directorate General for Interpretation
Monthly Development of FR friends (Jan 10-15 Feb11)
168
374
802
442
484 491481
504 500
542
627654
640663
0
100
200
300
400
500
600
700
800
900
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
8% of friends on Interpreting for Europe are French
EUROPEAN COMMISSION
Directorate General for Interpretation
Crude metrics & results 2010
• YouTube - some 80,000 views• Facebook: added 8,000 fans• Twitter: 463 followers added• Europa website - +20,000 visits/mo
Impact on key universities• 25% - 140% increase in applications• Quality of candidates up
EUROPEAN COMMISSION
Directorate General for Interpretation
... It’s really about community building
EUROPEAN COMMISSION
Directorate General for Interpretation
Thank you