Philippine Cold Chain Project (PCCP)
Experiences and Best Practices
Daniel J. Gudahl
Chief of Party
Philippine Cold Chain Project
Caraga Region, Mindanao
March 19, 2015
What is PCCP?
• The Philippine Cold Chain Project is a four-year agriculture development project funded by the United States Department of Agriculture (USDA) and implemented by Winrock International Institute of Agriculture Development (Winrock). PCCP covers all the five Provinces in the Caraga Region of northern Mindanao.
1. Increased Agricultural Productivity.
PCCP focuses on improving productivity of selected high value commodities such as high value vegetables, bananas, mangoes, livestock and fisheries.
2. Expand Trade of Agricultural Products.
PCCP is implementing interventions to ensure production of high quality products meeting international food safety guidelines with the end-view of enabling producers to be globally competitive.
Planning – at the farm, collection point, point of sale and end market levelsProduct – determination regarding which products are best for which production areasPrice – looking at profitability and efficiencies of production whenever possibleProduction – looking at new or improved practices in production to grow more product and processing to create more profit
9 Ps of PCCP
Post-harvest – using the best practices during and after harvest in order to assure product is reaching markets in the best preserved and most profitable condition possible
Phytosanitary Practices – assuring that products raised are handled in the best manner possible to assure passage and delivery of a clean and wholesome product and utilizing improved cold chain practices where possible
Promotion – using media, conferences, suppliers, national and international events etc. to promote, brand and expand markets for the region
Policies - working with local, provincial and national governments to create awareness of good policies that improve markets and bring attention to policies that need improvement or are causing problems with improving the market and
Mutually Beneficial Partnerships
One of the main lessons I have learned during my five years as Secretary-General is that broad partnerships are the key to solving broad challenges. When governments, the United Nations, businesses, philanthropies and civil society work hand-in-hand, we can achieve great things.
Ban Ki-moon (IFAD 2013 Governing Council meeting titled “Power of Partnerships)
• D A/BFAR• DTI Regional and Provincial- SSF• Municipalities and Municipal Agriculture officers- BUB-
260 Barangays• Provincial Governments• DSWD-4Ps• DOST• NMIS• TESDA• Department of Agrarian Reform• Philippine Port Authority and DBP
PCCP Partnerships:
The Project AreaCARAGA Region
• 6 Cities
• 5 Provinces
• Municipalities
• 260 barangays
Pilmico Subcontract Signing Event in Manila
5. SUBGRANT AMOUNT-PIG REPOPULATION
The total estimated cost of this subcontract is PHP 31,105,723. Winrock PCCP will provide PHP8,190,000.00 (equivalent to not more than US$188,000.00), and Pilmico will provide PHP 22,915,723.00 as match ($509,238)
55 Barangays this year.
Esperanza Farmer Field School Graduation
Summary per Commodity
Field Type of Commodity No. of beneficiaries
Loan Amount
Horticulture Bittergourd 8 Php 91,332.00
Bell pepper 2 Php 20,444.00
Mango 5 Php 584,750.00
Livestock Hogs 36 Php 3,190,295.00
Aquaculture Prawn 6 Php 395,638.15
Lobster 108 Php 4,023,499.20
Total 165 Php 8,305,958.35
Cold Chain Association of the Philippines
Global Cold Chain Alliance www.gcca.org
International Affiliation of Refrigerated Warehouses
World Food and Logistics Organization
Southeast Asian Fisheries Development Center
and Northern Mindanao School of Fisheries
Fingerling
Gatherers
SDS
Fingerling
Consolidators
SDN
Local Fingerling
Consolidators
PDI
Growers
PDIEffective Direct
Production Cost = P1,562/
kg*
Agents
PDI/SDN
Buyers in
Surigao City
Buyer/Exporters
Manila
Export Market
Local Market
Hotels & Resto
Manila
Feeds
Trash fish
Selling price = Maximum of
P350/pc
Depending on size
Selling price = Maximum of
P450/pc
Depending on size Selling price = Maximum of
P500/pc
Depending on size
Mostly Gathered by
Growers
Imputed Cost = P500/lobster
for 1 year culture period
Gets a commission of
about P100/kg. Shoulders cost of transport
Selling Price = P1,800 to P3,000/kg
depending on demand
Selling Price = P1,800 to P3,000/kg
depending on demand Selling Price = ?
Some of the buyers in Surigao are
buying stations of Manila Exporters
Selling Price = $55 to $90/kg
Source: alibaba.com
Selling Price = ?
Buys at 30 to 60 days term
FinanciersProvides the Capital for fingerlings
And gives 50% share of sales net of fingerling cost to
The grower
Inputs Production Distribution Markets
Transport
Providers
Selling price =
Maximum
of
P500/pc
Depending
on size
* Computed as cost of fingerling and feeds per lobster divided by average weight per lobster divided by expected
survival rate. (P500 + P500) / 0.8 survival rate / 0.8 kg market weight.
Fingerling
Consolidators
SDS
Selling price = Maximum of
P400/pc
Depending on size
Live Lobster Value Chain Map
1. Cost drives production. Agricultural credit must be readily available.
2. Many different government agencies are funding parts of production or marketing but there is no intra agency coordination.
3. Production needs to be increased at the same time as marketing opportunities are increased.
4. While some places are better than others, all municipal markets practice unsanitary standards, especially regarding meat and fish.
5. Producers need to know where they will sell their produce, how much it will cost and what their potential profit margin will be before starting to raise anything.
PCCP Observations:
Thank You!
Dan Gudahl2/F Rudy Tiu II Building, JC Aquino Ave.
Butuan City, Agusan del Norte, 8600
Cell: 0907 309 5393