U.S. Commercial Service& American – HungarianBusiness Relations
Zsolt Makai, Commercial SpecialistJanuary 21, 2010Budapest, Hungary
Our Worldwide Network
U.S. Department of Commerce
Export Assistant Centers 107 offices in the U.S.
USCS Worldwide 145 int’l offices i.e. Budapest
Goal: Increase U.S. EXPORTS worldwide!
exports
San JuanSan Juan
PortlandPortlandMontpelierMontpelier
PortsmouthPortsmouthNORTHEAST NORTHEAST
(Boston)(Boston)
ProvidenceProvidenceMiddletownMiddletown
Long IslandLong IslandWestchesterWestchester
HarlemHarlemNew YorkNew York
NewarkNewark
MIDATLANTIC MIDATLANTIC (Philadelphia)(Philadelphia)
BaltimoreBaltimore
BuffaloBuffalo
HarrisburgHarrisburg
PittsburghPittsburgh
NorthernNorthernVirginiaVirginia
RichmondRichmond
WheelingWheeling
CharlestonCharleston
RaleighRaleigh
CharlotteCharlotte
GreenvilleGreenville ColumbiaColumbia
CharlestonCharleston
SavannahSavannah
SOUTHERN SOUTHERN (Atlanta) (Atlanta)
KnoxvilleKnoxville
Miami
OrlandoOrlando
ClearwaterClearwater
TallahasseeTallahassee
Great Lakes Great Lakes (Cleveland)(Cleveland)
Grand Grand RapidsRapids
YpsilantiYpsilanti
ToledoToledoMidwest Midwest (Chicago)(Chicago)PeoriaPeoria
MilwaukeeMilwaukee
RockfordRockford
IndianapolisIndianapolisCincinnatiCincinnati
LouisvilleLouisville
ColumbusColumbus
Nashville`1Nashville`1
MemphisMemphis
BirminghamBirmingham
JacksonJackson
New OrleansNew Orleans
Little RockLittle Rock
ShreveportShreveport
St. LouisSt. Louis
MinneapolisMinneapolis
Des MoinesDes MoinesOmahaOmaha
Kansas Kansas CityCity
WichitaWichita
TulsaTulsa
Oklahoma Oklahoma CityCity
N. Texas/ArlingtonN. Texas/Arlington
AustinAustin
San San AntonioAntonio
HoustonHouston
Sioux FallsSioux Falls
Salt Salt Lake Lake CityCity
SOUTHWESTSOUTHWEST(Denver)(Denver)
Santa Santa FeFe
PhoenixPhoenix
MissoulaMissoulaSpokaneSpokane
BoiseBoise
SeattleSeattle
PortlandPortland
SacramentoSacramento
RenoReno
North North Bay/NovatoBay/Novato
OaklandOakland
PACIFIC NORTH PACIFIC NORTH (San Jose/PNW)(San Jose/PNW)
MontereyMonterey
Ventura CountyVentura CountyOntario (Inland Empire)Ontario (Inland Empire)
West L.AWest L.A.
PACIFIC SOUTHPACIFIC SOUTH
(So. California)(So. California)San San DiegoDiego
AnchorageAnchorage
(Reports to Pacific North Network)
HonoluluHonolulu
(Reports to Pacific South Network)
TucsonTucson
Downtown LADowntown LA
San San FranciscoFrancisco
DetroitDetroit
TacomaTacoma
Las Las VegasVegas
Indio(Cabazon)Indio(Cabazon)
GreensboroGreensboro
LexingtonLexington
RochesterRochester
AkronAkron
USEAC NETWORK ORGANIZATION05/30/2009
ODO NETWORKSNORTHEASTMID-ATLANTICSOUTHERNGREAT LAKESMIDWESTSOUTHWEST PACIFIC NORTHPACIFIC SOUTH
Bakersfield
McAllen
San Jose
Newport Beach
Jacksonville
Ft. Lauderdale
Trenton
Libertyville
Pontiac
Midland
Ft. Worth
FresnoFresno
FargoFargo
El Paso
USCS Budapest
2 American Officers – 5 Commercial Specialists
196 Export Successes and 14 Commercial Diplomacy Successes (2008-2009)
Averaging 21 inquires from U.S. firms per month (FY’09)
A monthly average of 18,000 visits on our websites (8,100 on Hungarian site and 10400 On English site)
www.buyusa.gov/hungary
Our Services
1. For American companies
– Gold Key Services (GKS)
– Int’l Partner Search (IPS)
– Int’l Company Profile (ICP)
– Market Research (MR)
– Country Commercial Guide
– Advocacy
2. For Hungarian companies– Int’l Buyers Program (IBP)– Business Service Providers
Directory (BSP)– Reverse Gold Key (RGK)– Directory of U.S. Companies
(coming soon)
– Trade Leads– Customized Import Assistance– Commercial News Magazine
$
$
US Business Presence in Hungary
U.S. FDI to Hungary ≈ USD 9 billion (since 1990)
Over 2000 companies with partial U.S. ownership
128 wholly U.S. owned companies
Very active American Chamber of Commerce
ITD Hungary
Continued interest in Central Europe by US SMEs
Largest US Investment in HungaryCompany Industry Investment Investment Type
General Electric Light Bulbs; Power, Med., Elect. Equip.
$ 1,150 million Tungsram Privatizat.Greenfield
Hungarian Telephone and Cable Telecommunications $ 889 million Privatization + Invitel Acqusition
Alcoa Aluminum $ 800 million Greenfield
General Motors Finished Auto Parts $ 510 million Greenfield (Opel Hungary)
Coca-Cola Soft Drinks $ 300 million Greenfield
AES Power Generation $ 260 million Greenfield
Visteon (former Ford Motors) Automotive Parts $ 180 million Privatization
IBM Storage products $ 166 million Greenfield
Pepsi-Cola Soft Drinks $ 160 million Concession
Philips Morris Consumer Goods $ 150 million Egri Dohánygyár
Bristol Myers Squibb Pharmaceuticals $ 120 million Pharmavit acquisition
Guardian Glass Auto Glass $ 110 million Greenfield
Flextronics Electronic Contract Manufacturing
$100 million Greenfield
Sara Lee Food Products/Coffee $ 100 million Greenfield
Pogo International Gas Production $ 100 million Greenfield
Delphi Calsonic Auto Parts $ 100 million Greenfield
GE Capital Corp. Financing $ 87 million Budapest Bank
Jabil Circuits Contract Manufact. $ 80 million Greenfield
Marriott Hotel $ 75 million Privatization
United States Export Statistics to Hungary Commodity: _Total, Top 10 Commodity Chapters 2009, January - October
DescriptionUnited States Dollars % Share % Change
2007 2008 2009 2007 2008 2009 2009/2008
All Commodity Chapters 1107327663 1295788454 1029265010 100 100 100 -20.57
Machinery; Reactors, Boilers 389005467 420596008 414518858 35.13 32.46 40.27 -1.44
Electrical Machinery, Etc. 232672797 245047770 186352740 21.01 18.91 18.11 -23.95
Optical, Medical Instruments 72391966 98898687 88984325 6.54 7.63 8.65 -10.02
Mineral Fuel, Oil 52962000 160502589 49664950 4.78 12.39 4.83 -69.06
Iron and Steel Products 40099927 48814668 36328652 3.62 3.77 3.53 -25.58
Vehicles, Not Railway 46301895 41643608 34309474 4.18 3.21 3.33 -17.61
Pharmaceutical Products 21054678 22033671 18606368 1.9 1.7 1.81 -15.55
Special Provisions, Nesoi 6002817 10627250 18096039 0.54 0.82 1.76 70.28
Glass and Glasswares 25844183 23955493 16542840 2.33 1.85 1.61 -30.94
Plastic 25087858 26298193 15237496 2.27 2.03 1.48 -42.06
United States Import Statistics from Hungary Commodity: _Total, All Commodity Chapters2009, January - October
DescriptionUnited States Dollars % Share % Change
2007 2008 2009 2007 2008 2009 2009/2008
All Commodity Chapters 1795295906 2160342665 1599569910 100 100 100 -25.96
Electrical Machinery, Etc. 499597005 802470474 578832761 27.83 37.15 36.19 -27.87
Machinery; Reactors, Boilers 677933179 765681041 549560950 37.76 35.44 34.36 -28.23
Vehicles, Not Railway 148624997 153793884 105683198 8.28 7.12 6.61 -31.28
Optical, Medical Instruments 106186567 59347435 96378105 5.91 2.75 6.03 62.4
Organic Chemicals 96631920 68316956 61592135 5.38 3.16 3.85 -9.84
Toys and Sports 10774678 11996328 18735654 0.6 0.56 1.17 56.18
Rubber 15619560 19302668 16127543 0.87 0.89 1.01 -16.45
Stone, Plaster, Cement 21225889 23966013 15444134 1.18 1.11 0.97 -35.56
Furniture and Bedding 22314812 21271700 15156027 1.24 0.98 0.95 -28.75
Mineral Fuel, Oil 22297555 57293893 13317258 1.24 2.65 0.83 -76.76
Best Prospects for US Businesses in Hungary
Computer Software & Hardware
Franchising
Logistics
Medical Equipment
Pollution Control
Renewable Energy
Safety and Security
Travel and Tourism Services
– Visa Waiver Program & ESTA
VIP Delegation at CES
International Buyer Program (IBP) The Delegation
– Major players of consumer electronics market in Hungary
– 10 people
– Extra services CES
– Largest show of the kind in the world
– About 110,000 + visitors
– 5000+ exhibitors
– Market seems to recover from global economic meltdown 35 IBP events in 2010
– Sponsored by the US Department of Commerce
– 6 escorted, 10 unescorted
THANK YOU!
www.buyusa.gov/hungary
U.S. Commercial Service – Connecting you to global markets.