All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
CONCEPTUALIZATIONTea
Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
BRANDINGSAMPLE COLOR SCHEME
SECONDARYPACKAGING STACKING
PEEL (CREASE)& PULL UP
HOLDERInspirational quote inside
BOTTOM VIEW
FORM STUDY
- More stable and
secured secondary
packaging.
FORM/CONCEPTREFERENCE
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
COLOR STUDYTea
Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
COLOR REFERENCE GRAPHICS
COLOR SHADES #1C OLOR SHADES #2
COLOR GROUP: COLOR GROUP:
- Geometric shapes give your designs a unique feel. - They can also be used to portray an already known use of the shape - Modern and Good structural representation
-Energetic and Young-Differnt Triangular direction to form another shape
- Vibrant colors represent lively, young and free-These colors suit the aim of this brand to target younger generations
FINAL GRAPHICS
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
RENDERED ORTHOGRAPHICVIEW
Tea Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
LEFT SIDE VIEW FRONT VIEW RIGHT SIDE VIEW BACK VIEW ANGLED VIEW
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
RENDERED PERSPECTIVEVIEWS
Tea Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
SECONDARY PACKAGING
Green Tea
Green TeaHoney Lemon Tea
Honey Lemo n Tea
COLOR STUDY # 1 COLOR STUDY # 2
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
RENDERED PERSPECTIVETERTIARY PACKAGING VIEW
Tea Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
TERTIARY PACKAGING
COLOR STUDY # 1
COLOR STUDY # 2
COLOR STUDY # 1
70m
m
70mm60mm
35mm
18mm
42m
mSECONDARY PACKAGING
NTS (NOT TO SCALE)
LEFT VIEWFRONT VIEW
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
TECHNICAL DRAWINGSTea
Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
TECHNICAL DRAWINGSTea
Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
145m
m
220mm 130mm
140mm
60m
m
TERTIARY PACKAGINGNTS (NOT TO SCALE)
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
MATERIAL STUDYTea
Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
PAPERBOARD
PYRAMID TEA BAGSDIMENSIONS: 60mm x 60mmPremium Nylon strands that are woven into a small net-like mesh, creating holes in the bag much larger than conventional paper bags. These larger holes allow for water to come in contact with more of the tea’s surface area, thus releasing more essential oils and character into the cup. It also allows for much higher quality larger leaf teas to be inserted into the tea bag.
http://cinnamonvogue.com/blog/why-are-pyramid-tea-bags-better-than-loose-leaf-teas/
All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted
Design Direction
MATERIAL SPECIFICATIONSTea
Packaging
- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand
URBAN MILLENIALTEA
PAPERBOARD
PYRAMID TEA BAGS
Front: Satin SmoothBack: Matte with Food grade OPP FilmThickness: 350 gsm
Print: Digital Print (CMYK)with Satin Lamination
DIMENSIONS: 60mm x 60mmMaterial: Nylon
A
B