WHY E
-COM
MER
CE?
P2
Jaimie Walsh
BENEFITS OF E-COMMERCE
Global Marketplace
• The global market place is where we sell products to other countries overseas, e.g. Australia, USA. Therefore we gain a bigger income of money, because we are not just selling our products in one place we are selling them in other places too.
P2
Jaimie Walsh
BENEFITS OF E-COMMERCE
24/7 Trading
P2
• There are no staff used online to sell products, therefore we are able to sell our products at any times, day or night, in different time zones around the world.
Jaimie Walsh
BENEFITS OF E-COMMERCE
Low Start -up & Running Costs
P2
• Setting up a website online to sell products is relatively cheaper than starting up and running a shop on the street. This means it has a low start up cost and has running costs.
Jaimie Walsh
BENEFITS OF E-COMMERCE
Search Facilities
P2
Most sites where products are sold have a search facility at the top of the page, this makes it much more easier to find the product you want to buy.
Jaimie Walsh
BENEFITS OF E-COMMERCE
Fluid Pricing
P2
• It is where prices of products are increased or decreased due to the circumstances. Alternatively when selling products like holidays as the time draws closer, the prices could go down to ensure all the places are sold.
Jaimie Walsh
WEAKNESSES OF E-COMMERCE & HOW TO ADDRESS THIS
Consumer Trust
P2
Jaimie Walsh
• Sometimes e-commerce do not trust their buyers when they are buying something online.
• They sometimes think that they will try and do something to their orders or they will try and mess up their website.
• They also think that their buyers will try and buy products for prices that are lower than the usual price. This is because the people who work on the websites are not reliable so they cannot trust the consumers.
• They could also jeopardise the other sales of other products to other customers.• It could give them a bad reputation which would .make sales go down creating a
lower income of money.
WEAKNESSES OF E-COMMERCE& HOW TO ADDRESS THIS
Lack of Human Contact
P2
Jaimie Walsh
• When consumers go to buy something on the website they do not tend to leave many contact details.
• This creates a really big problem because if they want to contact them because they have an issue with the product they have sold. they wont be able to.
• This could lead to a customer complaining because their product has not been delivered this could create a bad reputation and cause less people to shop at the website.
WEAKNESSES OF E-COMMERCE& HOW TO ADDRESS THIS
Product Description Problems
P2
• There could be faulty descriptions on one of the products the company are selling on the website.
• This could be a spelling mistake or the seller has put the wrong description on the wrong product.
• This could cause confusion to the buyer because they would think they are purchasing the wrong product when they are realty not.
• This is because people don't take enough care when they are writing their descriptions.
WEAKNESSES OF E-COMMERCE& HOW TO ADDRESS THIS
Security issues
P2
• This occurs when you are typing in your passwords for the website and things on the website.
• For example when you type in your credit card password and you know you are typing it right, there may be a problem where it says you are typing it wrong when you really are not.
• This could also cause confusion for the customer because they will not know what is happening.
THE TECHNOLOGYBrowsers
Web Authoring Software
P1
THE TECHNOLOGY
Database systems
IP addresses
P1
THE TECHNOLOGY
Domain Names
Multiple Domain Registration
P1
Jaimie Walsh
THE TECHNOLOGY
Ports & Protocols
Browser & Platform Compatibility
P1
Jaimie Walsh
PROMOTION
Paying to be prominent in search engine results
M1
PROMOTION
Newsgroups & Forums
M1
Jaimie Walsh
PROMOTION
Banners & Pop-ups
M1
PROMOTION
Spam
M1
PROMOTION
Ensuring An Effective User Interface
M1
PROMOTION
Establishing Customer loyalty in a virtual environment
M1
PROMOTION
Site Names
M1
PROMOTION
Direct Marketing
M1
SECURITY
Hacking
Hacking Prevention
P3, M2
SECURITY
Viruses
Virus Prevention
P3, M2
SECURITY
ID Theft
ID Theft Protection
P3, M2
SECURITY
Strong Passwords
P3
EVALUATE EXISTING E-COMMERCE
D1
Business Summary
Discuss: What business sells, Why they would have moved into e-commerce, Structure of website, Layout of products, Website security, Ease of use, Delivery options
EVALUATE EXISTING E-COMMERCE
D1
Strengths
Weaknesses
Strengths- think about the benefits for this company when moving into e-commerce. Strengths of current site. Weaknesses- think about problems that may have had to overcome. Weaknesses of current site.
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