Unethical Practices in Current Day Advertising
Jordan Alperin
Breakdown of Advertisement
• Company: Reebok• Selling: Athletic clothing and
equipment• Target Market: Men ages 16 –
30 interested in personal fitness• Message: There is room for
failure in relationships, but not in fitness
• Reason why Unethical: Putting emphasis of the fragileness of relationships but giving no room for failure in one’s workout routine
Values Being Sold
• Cheating and unfaithfulness is acceptable• A workout if more
significant than another human being• Reebok is the higher
authority in the fitness world
Selling Strategies
• Making men subconsciously put more value in their workout routines than is needed
• Creating a superiority complex for Reebok by referring to the company as “The Sport of Fitness”
• Indirectly making men feel that relationships require less effort if you are physically fit
Conclusion
• Using unethical methods of advertising will only hurt in the long run
• It is better to sell product based off of the strong points of the material rather than flawed views of society
• A workout should not be valued over a relationship with a human being