Download pdf - Understanding Personas to Optimize Social Media Messaging

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Page 1: Understanding Personas to Optimize Social Media Messaging

UNDERSTANDING

PERSONAS TO OPTIMIZE

SOCIAL MEDIA

MESSAGING

Or: HOW TO MAKE

PEOPLE LOVE YOU.

A POWERPOINT DECK THOUGHTFULLY

CRAFTED BY JORDAN MILLER, UNIVERSITY

OF MICHIGAN SOCIAL MEDIA DIRECTOR.

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@jordanmiller

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