SWEET SUITE
WHAT’S POPPIN’ LOUNGE AT SWEET SUITE
On July 24, the the Toy Insider will host the 10th annual Sweet Suite event, know as the BIGGEST
Night of Play, at Pier Sixty in New York City. The event welcomes more than 250 digital influencers,
150 members of traditional press, and 80 toy brands to meet face-to-face and get hands-on with
the hottest toys and games of the holiday season. Guests enjoy delicious food and cocktails, all
while getting a first look at new product reveals and making new industry connections.
The Pop Insider will #fuelyourfandom at the second annual Pop Insider Lounge at Sweet Suite!
Surrounded on three sides by the Hudson River, the What’s Poppin’ Lounge is
THE place to be at Sweet Suite for the cool kids, the comic book geeks,
and the fans of all things pop culture! Sponsors in this space will
showcase products that will be coveted by adult collectors and fans
of popular TV and SVOD shows, feature films, comic books, and video
games. Press visiting this space include digital influencers with pop culture
and entertainment blogs and YouTube channels, as well as millennial-focused
media. Past attendees included Mashable, BuzzFeed, Inside Edition, People Magazine, Entertain-
ment Weekly, iHeartMedia, and SiriusXM, as well as producers from the TODAY show, Dr Oz, and
AP News.
WHAT’S POPPIN’LOUNGE
2 | Toy Insider EVENTS
Toy Insider EVENTS | 3
HOLIDAY OF PLAY
12 DAYS OF FANDOM IN THE WHAT’S POPPIN’ LOUNGE AT HOLIDAY OF PLAY
The Pop Insider blew the press away in 2018 with the first-ever 12 Days
of Fandom, a station featuring an editorially curated selection of the
12 coolest gifts for adult pop culture fans, celebrating favorite TV
and SVOD series, feature films, comic books, and video games.
For 2019, the second annual 12 Days of Fandom will once again
feature our Pop Insider team’s favorite picks for geeky holiday gifts that
#fuelyourfandom. Sponsors in the Pop Insider’s What’s Poppin’ Lounge at
HoliDAY of Play will showcase their geek-chic products to top-tier press and influencers in a special
designated space at HoliDAY of Play.
The Toy Insider’s Holiday of Play is a one-of-a-kind cocktail party that welcomes more than
130 members of the media, including traditional press, top lifestyle bloggers, and YouTube
personalities.
At Holiday of Play, the Toy Insider unveils its holiday toy guide for the first time, including
the highly influential Hot 20, Top Tech 12, and STEM 10 lists. Guests are able to get hands-on
experience with these toys before anyone else, all while sipping on cocktails and enjoying sweeping
views of New York City.
Plus, sponsors set up around the room with exciting activations designed to draw in media
attendees. Sponsors show off their key holiday drivers with engaging, hands-on experiences for the
media to connect with.
WHAT’S POPPIN’LOUNGE
4 | Toy Insider EVENTS
PRE-EVENT BUZZ
The Toy Insider and the Pop Insider generated some digital buzz about Sweet Suite leading up to
the event via social media, online ads, weekly e-newsletters, and a media advisory.
The Toy Insider cross-
promoted Sweet Suite
from both the Toy
Insider and the Pop
Insider channels to
get attendees excited
about all of the fun to
come!
Sponsors were invited
to submit skyscraper
ads for thetoyinsider.
com, which are
featured through July
30.
All Sweet Suite
attendees received
e-newsletters about the
event and its sponsors.
Sweet Suite sponsors
were featured in these
newsletters, along with
info about the event to
help create buzz!
SOCIAL MEDIA:
ONLINE ADS:
E-NEWSLETTERS
Toy Insider EVENTS | 5
SWEET SUITE BY THE NUMBERS
18% 82%
47%29%
15%
6%
1%
2%
Under 18
18-24
25-34
35-44
45-54
55-64
AGE GROUPBREAKDOWN:
GENDERBREAKDOWN:
REGIONS:
4%
16%
17%
56%
4%
2%Canada
Midwest
South
West Coast
NY & NJ
East Coast
118,768UMVS
KIDS’ TOYS & TECH: 69%LIFESTYLE: 45%TRAVEL: 34%
NICHES:PARENTING: 38%REVIEWS: 38%DIY/TUTORIALS: 14%FOOD/RECIPE: 24%
EVENTS/LIVE ENTERTAINMENT: 25%FASHION: 15%DEAL/FRUGAL: 7%PHOTOGRAPHY: 4%OTHER: 10%
Click here to see all Sweet Suite attendee coverage!
PRESS ATTENDANCE
More than 150 members of the press attend Sweet Suite and Holiday of Play to scope out ideas
for holiday gift guides, back-to-school, and so much more!
6 | Toy Insider EVENTS
SWEET SUITE SWAG BOXES
HOLIDAY OF PLAY SWAG BAGS
Rather than filling up attendees’ swag bags at Sweet Suite, the Toy Insider ships 24 lb boxes of
swag right to everyone’s doorstep, so that boxes are waiting for the influencers and press when
they return home from Sweet Suite! This ensures that attendees don’t leave products behind in
hotel rooms, plus they spark a surge of social posts and unboxing videos!
Holiday of Play guests always leave with an awesome bag of swag to review and enjoy with
family and friends. Each bag is stuffed with toys from kids’ favorite brands.
Toy Insider EVENTS | 7
19.6M
SOCIAL STATS
903
480
138
1,393
TWITTER IMPRESSIONS
ORIGINAL #SWEETSUITE18 POSTS
CONTRIBUTORS
ORIGINAL #SWEETSUITE POSTS
TOTAL TWEETS
Click here for a full Twitter report!
1.8M
54
423K
168
OVERALL IMPRESSIONS
CONTRIBUTORS
INDIVIDUAL ACCOUNTS REACHED
TOTAL TWEETS
of
8 | Toy Insider EVENTS
SWEET SUITE OPPORTUNITIES
SETUP
price
title bronzePLATINUM DISCOVERY SWAG
LOGO INCLUSION
swag box
signage
wrap-up report
ad on toybook.com
press & bloggerlist access (POST EVENT)
onlinepress center
inclusion in videohighlight reel
Full livingroom**
$21,000 $13,000 $8,500 $4,800 $1,950
Lounge*** One 6’ table,two stools, linens
One 30” roundtable, stool, linens
Press invites& sponsor sheet
Press invites& sponsor sheet
Press invites& sponsor sheet
Press invites& sponsor sheet
24”x36”
inCLusion in event guide
*Early bird pricing available until February 22, 2019.
**Full living room setup includes couches, chairs, and tables. This is the largest space available. (Only three available.)
***Lounge setup includes display table, play table, and a seating arrangement.
SWEET SUITE 2019: JULY 24, 2019 HOLIDAY OF PLAY 2019: SEPTEMBER 2019
Toy Insider EVENTS | 9
WHAT’S POPPIN’ LOUNGE OPPORTUNITIES
*Early bird pricing available until February 22, 2019.
**Full living room setup includes couches, chairs, and tables. This is the largest space available. (Only three available.)
***Lounge setup includes display table, play table, and a seating arrangement.
SWEET SUITE 2019: JULY 24, 2019 HOLIDAY OF PLAY 2019: SEPTEMBER 2019
SETUP
price
title bronzePLATINUM DISCOVERY SWAG
LOGO INCLUSION
swag box
signage
wrap-up report
ad on popinsider.com
press & bloggerlist access (POST EVENT)
onlinepress center
inclusion in videohighlight reel
Full livingroom**
$21,000 $13,000 $8,500 $4,800 $1,950
Lounge*** One 6’ table,two stools, linens
One 30” roundtable, stool, linens
Press invites& sponsor sheet
Press invites& sponsor sheet
Press invites& sponsor sheet
Press invites& sponsor sheet
24”x36”
inCLusion in event guide
WHAT’S POPPIN’LOUNGE
10 | Toy Insider EVENTS
HOLIDAY OF PLAY OPPORTUNITIES
*Early bird pricing available until February 22, 2019.
**Full living room setup includes couches, chairs, and tables. This is the largest space available. (Only three available.)
***Lounge setup includes display table, play table, and a seating arrangement.
SWEET SUITE 2019: JULY 24, 2019 HOLIDAY OF PLAY 2019: SEPTEMBER 2019
SETUP
price
FULL SWAG
SWAG BAG INCLUSION
Wi-FI
WRAP-UP REPORT
LOGO INCLUSION
Two 24” round tables w/ linens
$11,000 $2,000
On all online and at-event signage
150-pieces
Full list post-event
Select promotional posts
TABLETOP SIGN 8”x11” foam core
HALF
One 24” round table w/ linens
$5,500
On all online and at-event signage
150-pieces
Full list post-event
8”x11” foam core
Attendee list
Toy Insider EVENTS | 11
CONTACT US
JACKIE BREYER
[email protected] ext. 2324
LAURIE SCHACHT
[email protected] ext. 2320