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Objectives:
1. Entertainment to the people2. A modest increase in our gross margins every year of business3. Position in market would be maintained.
Mission:
To establish a profitable and well-managed company while at the same time
creating an atmosphere of fun and entertainment for the entire family,
with activities designed to please the local residents, as well as the substantial
tourist near Surat.
Keys to Success:
Our target market is family. With that in mind, we intend to design our
facilities to address these people.
We believe that our main keys to success include:
Providing popular and wide-ranging ENTERTAINMENT activities secure parking
ULTIMATE RECREATION PARK
Magnifier of Entertainment
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activities entertainment Design facilities to control overcrowding
Experienced management team
Company Locations and Facilities
In this business plan we will present a primary look at both possibilities,
including the basic business structure, the start-up cost, the company's
projected growth and the construction costs during the development of the
infrastructure and the companys future management and marketing team.
Our proposed site is the 25 approx. acres.
Services
We will provide customers with a healthy environment that provides
amusement, entertainment, excitement, mementoes, medical facilities and
great food all while forming lasting memories.
Although there is currently no competition in the immediate area in which we
plan to establish our amusement park we believe that because this industry is
expanding exponentially, sooner or later competition will influence.
Contact us:
Tel: 9016476131
T.P. 34, via mora tekra, Hazira Road, surat
Website:www.ultimaterecreationpark.com
http://www.ultimaterecreationpark.com/http://www.ultimaterecreationpark.com/http://www.ultimaterecreationpark.com/http://www.ultimaterecreationpark.com/7/30/2019 Ultimate Recreation Park Final Copy
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Some other factors for entertainment are:
Rides Restaurant 7D Theater with 2D movie theater Snow Park water park lift parking culture experience rest room medical facility.
MARKETING PLAN
MARKET SEGMENTATION
Geographic:
Gujarat state would be our segment.
INCOME WISE:
0 TO 15,000
16,000 TO 30,000
31,000 TO 45,000
46,000 TO 60,000
60,000 AND ABOVE
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TARGET MARKET:
Our approach for target market would be undifferentiated that is our
product will be same for all group of age and we decided to target from the
above segments like:
INCOME WISE:
In income wise classification our target market would be those people who are
having income above 31,000.
COMPETITION
INDIRECT COMPETITORS:
Theaters, game zones, zoo, hotels, gardens and malls.
DIRECT COMPETITORS:
Seasonal fairs, Snow Park at RahulRaj mall, 5D Theatre, water parks, modi
resort (UBHARAT), essel world.
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MARKETING STRATEGYOur customers can come from all age groups, male and female, and can be
local residents or tourists. That is why our marketing plan started at the
construction phase; by keeping in mind, if it looks fun, people will come.
Thus the main factor to our success is simple that, a person can enjoy
themselves at our game while participating in an activity they choose.
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Pricing StrategyIn pricing we decided that we will charge Rs. 1000 for full entry that means
people will get the benefits of all the rides unlimited excluding 7D theatre,
snow park and restaurant.
People who do not want any rides then they can get only entry and that would
be of Rs. 400.
For sales promotion we planned that with 5 tickets people will get one ticket
free. That means buy 5 get 1 free.
Promotion StrategyOur park's first objective in promoting our park will be to capitalize on the
power of the WORD OF MOUTH.
In every business it is a well-known fact that word-of-mouth advertising is
any businesses' best friend or worst enemy. Advertisements in the local
newspapers & television and our future planned website for reaching new
customers and will be employed as follows:
AdvertisingGetting our positioning message to the public, "magnifier of
entertainment," where entertainment and customer service are
supreme. Advertising is would be the best source from where more and
more people will get attracted and they would prefer to come for the
amusement park.
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For the purpose of advertising we will do advertisement on television,newspaper ad, internet and radio ads.
Tv advertisements:
Pogo tv, hungama tv, sab tv and hind tv ( local tv channel in surat )
News paper advertisements:
Gujarat guardian, Gujarat samachar, sandesh and times of india.
Radio advertisements:
MY FM 94.3, RADIO MIRCHI 98.3, BIG FM 92.7, RADIO CITY 91.1
Sales StrategyThe park intends on providing a place in which the entire family can really
enjoy their free time in different rides that would give them maximum
entertainment. Supported with great service and offered at required prices.
At our facilities the value of entertainment experience that our customers
receives would be considered high compared to per rupees they spent or "You
get your money worth".
There would be some coupons which would be given to the people when they
purchase 5 tickets and in every coupon there would be some special benefits
to people so that they would like to purchase.
Our sales strategy is set on the very basics of business and they will return
again and again.
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FINANCIAL PLAN
For the initial investment Milan, Niraj and Piyush will bring 25 cr, 15 cr and 10
cr respectively.
It is anticipated that our company will seek huge amount of loan to cover the
business start-up costs and provide funds for operating expenses for the first
year.
It is estimated that company will make this park in 80 crs.
Our short term loan 10,00,000,00 will be paid in 5 years and long term loan
20,00,000,00 will be paid in 20 years. Short term loan would be from and long
term loan would be from . And here its the projected balance sheet and P & L
a/c.
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P & L A/C
Debit 2013 2014 2015
Salary 79,500,00 3,08,400,00 3,08,400,00
Road Exp. 2,00,000,00
Dev. Exp. 3,00,000,00
Maintenance 78,000,00 78,000,00
Dep. On Machinery 82,950,00 82,950,00
Electricity 3,60,000,00 3,60,000,00
De. On Building 95,500,00 95,500,00
Interest on Short term
Loan 1,20,000,00 1,02,367,99
Interest on Long term
loan
2,20,000,00 2,16,950,23
Dep. On Equip. 48,450,00 48,450,00
Stationary Ex. 12,000,00 12,000,00
Preliminary Exp. Written
off
18,000,00 16,000,00
Devpt on NEW ASSEST 27,000,00
13,43,300,00 13,47,618,22Net Profit 24,02,500,00 23,98,181,78
5,79,500,00 37,45,800,00 37,45,800,00
Credit 2013 2014 2015
7D Income 28,800,00 28,800,00
Snow park Income 45,000,00 45,000,00
Restaurant Income 72,000,00 72,000,00
Entry Ticket 36,00,000,00 36,00,000,00
Loss 5,79,500,00
5,79,500,00 37,45,800,00 37,45,800,00
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BALANCE SHEET
Liabilities 2013 2014 2015
Capital
Milan 25,00,000,00 22,10,250,00 24,11,500,00
Niraj 15,00,000,00 13,26,150,00 14,46,900,00
Piyush 10,00,000,00 8,84,100,00 9,64,600,00
50,00,000,00 44,20,500,00 48,23,000,00
Net Loss 5,79,500,00 Net profit 24,02,500,00 23,98,181,78
44,20,500,00 68,23,000,00 72,21,181,78
Withdrawal 20,00,000,00 24,00,000,00
48,23,000,00 48,21,181,78
Long term
Loan(SBI)
20,00,000,00 20,00,000,00 19,72,274,79
Less: loan
repayment
27,725,21 30,774,98
Sort term
Loan(IDBI)
10,00,000,00 10,00,000,00 8,53,066,63
Less: loan
repayment
1,46,933,37 1,64,565,38
74,20,500,00 76,48,341,42 74,51,182,84
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Assets 2013 2014 2015
Land 50,00,000,00 50,00,000,00 50,00,000,00
Machinery 8,29,500,00 7,46,550,00 6,71,895,00
Water Pump 6,000,00 6,000,00 6,000,00
Equipment 3,23,000,00 2,74,550,00 2,47,095,00
Computer 5,000,00 5,000,00 5,000,00
Security 2,000,00 2,000,00 2,000,00
Building 9,55,000,00 8,59,500,00 7,73,550,00
Bank 80,000,00 2,34,741,42 2,75,642,84
Cash 20,000,00 40,000,00 40,000,00
Preliminary
Expenditures
2,00,000,00 1,80,000,00 1,60,000,00
New Ride BHOOT
BANGLA
2,00,000,00 1,80,000,00
Extra rides 1,00,000,00 90,000,00
74,20,500,00 76,48,341,42 74,51,182,84
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For all the three years. ( here for kids we considered below 15 years of age )
Machinery
7D theater 6500000
Snow Park 5000000
Rides:
Tea cup ride 200000
Camp bus ( family ride ) 400000
Balloon fight ( 10 QTY ) 250000
Bungee jumping 250000
Plane travel ( kids ) 50000
Water fun ride 1000000
Krazzy cars ( family ride ) 1000000
Bullet train ( kids ) 500000
Sky ride 2000000
OCEAN WALK INDOOR SWING
( KIDS )1000000
TOP SWING 3000000
DREAM WATER RIDE 500000
HONG CIRCLE 5000000
Rotating elephant 10000000
Roller coaster ( 2 QTY ) 12000000
FLYING TOWER ( 2 QTY ) 2000000
PARTY TRAIN 2000000
ROBOTIC DINOSAUR 2000000
CARTOON CAR RIDE ( KIDS ) 500000
INTERNAL TRAIN 10000000
GENERATOR 10000000
OTHER RIDES 7800000
82950000
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Building
7D 10000000
Ticket Window 2000000
Snow Park 20000000
Water Park 13500000
Parking 20000000
Event Hall 20000000
Sanitary 2000000
Rest Room 4000000
Staff Room 2000000
Gate 2000000
95500000
Equipments
Fire 300000
Medical 2000000
Outer Transportation 10000000
Inner Transportation 10000000Lighting & Sound 10000000
32300000
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Dep. On Equip.
Fire 45000
Medical 300000
Outer Transportation 1500000
Inner Transportation 1500000
Lighting & Sound 1500000
Preliminary Expenditures
Website 1000000
Ads.
Internet Popup 200000
Other Local Site 800000
TV
Local Channel 2000000Other site
Hoardings 3000000
Print Ads. 3000000
Radio 1000000
Event MGT 9000000
20000000
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SALARY
2013 2014 2015
Engineer 3000000Architecture 3000000
Worker 1950000
water park 4200000 4200000
Ride Worker 12600000 12600000
Cashier 720000 720000
Cleaning 2400000 2400000
Snow Park Worker 2520000 2520000
7D Staff 1260000 1260000
Parking Staff 600000 600000
Doctor 900000 900000
Security Guard 840000 840000
B.O.D. 1800000 1800000
Manager 1800000 1800000
Other Staff like
Driver, Fireman 1200000 1200000
7950000 30840000 30840000
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Electricity for 2014 and
2015Ride 12000000
7D 6000000
Snow Park 14400000
Other 3600000
36000000
Development for 2014 & 2015
Tea cup ride 650000
Camp bus ( family ride ) 500000
Balloon fight ( 10 QTY )
Bungee jumping 20000Plane travel ( kids ) 40000
Water fun ride 25000
Krazzy cars ( family ride ) 25000
Bullet train ( kids ) 5000
Sky ride 100000
OCEAN WALK INDOOR SWING
( KIDS )
100000
TOP SWING 50000
DREAM WATER RIDE 200000
HONG CIRCLE 100000
Rotating elephant 300000
Roller coaster ( 2 QTY ) 50000
FLYING TOWER ( 2 QTY ) 500000
PARTY TRAIN 1000000
ROBOTIC DINOSAUR 1200000
CARTOON CAR RIDE ( KIDS ) 200000
INTERNAL TRAIN 200000
Maintenance for 2014 &
2015Ride 3600000
7D 600000
Snow Park 2400000
Other 1200000
7800000
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GENERATOR 200000
OTHER RIDES 50000
Tea cup ride 1000000
Camp bus ( family ride ) 1000000
Balloon fight ( 10 QTY ) 780000
8295000
Building for 2014 & 2015
7D 1000000
Ticket Window 200000
Snow Park 2000000
Water Park 1350000
Parking 2000000
Event Hall 2000000
Senetary 200000
Rest Room 400000
Staff Room 200000
Gate 200000
9550000
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APPENDIX
7D theatre ( experience the world of 7D )
Snow Park
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Snow Skating
Water park
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Restaurant