t
How do
usebusinesses
information
?
Unit 3
Ethical Information: page 76
Quantitative Information
QualitativeInformation
Primary & SecondaryInformation
Fast Food Case Study
Page 76
Mindmap: types & purposes of information
Mindmap: types & purposes of information
INFORMATION
Primary
Purposes of information
• Operational support• Analysis• Decision making• Gaining advantage
Sources of information
INTERNAL
EXTERNAL
Trade Groupings Case Study
Data Source?
Teach Each Other
InternalFinancialPersonnelMarketingPurchasingSalesManufacturingAdministration
External GovernmentTrade groupingsCommercially providedDatabasesResearch
Each group will present on either Internal or External sources of information
Each group member should do one or two sheets of paper as a visual aid
Good informationWhat makes information good (or not good)?
RT
Good Information
Valid
reliable
timely
fit-for-purpose
accessible
cost-effective
sufficiently accurate
relevant
having the right level of detail
from a source in which the user has
confidence
understandable by the user
Retail Sales Information Systems
Case Study, Page ##
Functional Areas Exercise