Net Solutions | Oct 2013
Beyond Arial, Times New Roman
& Comic Sans
DIGITAL
Good typography cannot be handcrafted anymore
Tuesday, October 15, 13
What is Typography?
The art & technique of arranging typein order to make a language visible.
Net Solutions | Oct 2013
Tuesday, October 15, 13
Why do weneed typography?The balance between visual and verbal language of the design. Type needs to justify the message being communicated in its rightful manner.
The purpose of typography is thecreation of complete understandable textby reusing identical characters.
The initial usage dates somewhere close to 1600 BC
Net Solutions | Oct 2013
Tuesday, October 15, 13
Key initial usage
Net Solutions | Oct 2013
Tuesday, October 15, 13
How has itchanged?
In simpler terms, initial typography wasstatic.The latest use cases have made it Dynamic.
Good typography cannot be handcrafted anymore
Net Solutions | Oct 2013
Tuesday, October 15, 13
How has itchanged?Static Dynamic
Net Solutions | Oct 2013
Tuesday, October 15, 13
How has itchanged?Initially, the usage of typography was limited to Print.Once printed, the medium, resolution or adaptability was nota point of context.
We have advanced and so have the mediums.
There is always a need for typography to adapt.To Mediums.To Resolutions.To Browsers.And more.
Net Solutions | Oct 2013
Tuesday, October 15, 13
Type as powerful visual language
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13
Net Solutions | Oct 2013
Tuesday, October 15, 13