TWITTER TITANS
TWITTER TITANS: Rock it Out Like the Industry’s BestBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate
ENTHUSIAST VS. GURU
BY THE NUMBERS
• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoo
combined• 34% of marketers have generated leads • 39% of companies don’t track social mentions• 56% of customer tweets ignored
Sources: globalwebindex.net, technology-in-business.net, movingsocial, website-monitoring.com, alltwitter.com, invesp.com
BRAND IMPACT
Source: www.website-monitoring.com
DO:
1. Know your audience2. Be consistent3. Engage4. Be yourself5. Think before you tweet
1. KNOW YOUR AUDIENCE• Strategy dictates• Use hashtags
• Industry or sector• Market centric• Event related• C-suite
• What interests your prospects?
1. KNOW YOUR AUDIENCE
2. TIME SAVERS
• Use tools to time your tweets• Hootsuite• Tweetdeck• Bufferapp
3. ENGAGE!!
@bobarronccim
@davelewand
@Michael_MBA
@AngelaSweeney
3. ENGAGE!!
• Use settings to alert you to mentions• Two-way conversations• Ask & answer questions• Show timely gratitude• Re-tweet others with credit• Be a connector
4. BE YOURSELF
• Brand = reputation• You are what you tweet!• Colorful vs. off color• Authentic voice• Clean & professional• Easier for individuals than brands
5. THINK BEFORE YOU TWEET
• Instantaneous = blessing and curse• Use forethought• Doubly critical as brand/corporate
spokesperson• Viral: Horror stories of brand tweeter
faux pas
DON’T:
1. Post listings2. Self promote3. Neglect a chance to
take it offline4. Overly automate5. Stray (far) from your
strategy
1. POST LISTINGS
2. SELF PROMOTE
2. SELF PROMOTE
• Marketing vs. sales medium• Make asks, but infrequently • First impressions: Is your bio a turnoff?• Build credibility through:
• Knowledge• Quality• Critical perspective• Supporting others
3. NEGLECT A CHANCE TO TAKE IT OFFLINE
“Business value of social media is the connection” ~ Coy Davidson, Colliers
Tweetup – Planned meeting with others from Twitter
#crejavaclub
4. OVERLY AUTOMATE
• No deposit, no return…• No hashtags…• No engagement…• Avoid autoreply ask…
(subscribe, ‘like’)
4. OVERLY AUTOMATE
5. STRAY (FAR) FROM YOUR STRATEGY
• Be diligent & consistent• Find the right balance
• Highlight personality• Color your brand• Improve engagement (approachable,
relatable)
• Niche to complement business focus• Sports• Hobbies• Coffee (#crejavaclub)
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