Twitter for Newbies!Michele Walfred
Communications Specialist
Mid-Atlantic Women in Agriculture
eXtension.org Learn
This webinar
Designed for those who do not have a Twitter account (YET!)
Had a Twitter and gave up!
Very basic!
Twitter Tier Two on April 22 will talk techniques and tricks
SHORT PowerPoint
Live step-by-step experience opening a new account
What do you want to be on Twitter?
Multiple accounts (one per email)
Company or business account?
Professional/Personal
Individual/Personal
Ultimately: What is your voice for the account?
What “tone” or “voice” do you want to convey?
Personal account has professional tone. Avoids controversy. Full profile leads audience to know what to expect.
Occasionally go off topic. Promote my other accounts. Photo & personal header
This is an organization’s page. Could be
YOUR biz, non or for profit.
It is your BRAND!!
Explain who you are. Acknowledge
affiliates.
Use logo. Strong images
What do you want?
Start a conversation?
Be a part of a larger conversation?
Increase business?
Serve as a resource to others?
Just have fun?
Business to business
Business to customer
Monitor the news
Before you get started
What you will need
Square image/logo “face”
Header image – landscape orientation
Email account
What your handle will be - your official Twitter address @MWalfred
@UDExtension
Case sensitive? No. Aesthetic, Yes!
Short is better
TRY to avoid numbers/symbols
Homework
Compose your profile (160 characters) & website
Determine who you want to follow
Look up their handles & write about 10-20 down Similar to your business/org
Local government
Local news
National news
Thought leaders (search a hashtag)
Celebrities
Basic terms
HASHTAG. A “pound sign” or “number symbol” (#) before an important keyword. Main subjects of your tweet. Used to find you, used to sort topics. Examples: #foodie #ag #FarmDE #SuperBowl #DowntonPBS #4H (hobby or interest)
Twitter etiquette: No more than three (3). At least one (1). Can be used within the 140 character statement or tacked on at the end. NOT CASE SENSITIVE!!! But caps do help with readability/meaning. #DeAgWeek or #deagweek No spaces within. A space must proceed and follow each #hashtag like this.
HANDLE. Account name prefaced by an “at symbol” (@). Used to get attention, tap someone on shoulder. Where it is placed in a Tweet matters. Example: @MWalfred @udextension @agchat @MidAtlanticWIA @MyPlate@eXtension4U
Not Case Sensitive. Visual help.
Study how other accounts use #’s & @’s
Basic termsTWITTER FOLLOWERS (who follows you)
FOLLOWING (who you follow)
Reply (left turning arrow)
Retweet (RT) (up/down arrow)
Favorite ( star symbol)
FACEBOOK Page fans or “LIKES”, Friends
Pages you like. Friends you accept
Comment
Share
Like (thumbs up)
FacebookNews Feed
You’ve been
noticed
Find out what is trending!
How others use hashtags!
Search people, businesses, hashtags
Careful. pitches & scams lurk
here!
Compose! Shows up
differently on devices
Change your settings. Also
look for “gear” symbol
Twitter FYI
Only 140 characters allowed on Twitter
Abbreviations are allowed, even necessary
Post pictures first. Images take up 23 characters
Leave room to be retweeted or shared (that takes up 10 characters)
Links need to be shortened (reserve 13-23)
Bit.ly.com
Hootsuite (free) offers a link shortener
You have a whopping 94 (or less) characters left to Tweet a picturewith a link!
Lenient abbreviation code!
140-23
94
107
117-10
-13
Link Shortener
http://extension.udel.edu/fcs/master-food-educator-volunteer-program/
http://bit.ly/1Ffz5Sm (22)
Let’s go liveAnd test this Twitter thing on for size
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