Presented by Brandi Palechek

Digital Media Strategist

www.mnwc.org

Digital  Learning  Webinar:  Twi1er  for  Business  

Minnesota Women in Marketing and Communications

Note:  The  hashtag  for  today’s  webinar  is  #mwmctw  

www.mnwc.org

Agenda

•  Laying  a  Solid  Founda=on  •  Growing  Your  Twi@er  Following  •  Twi@er  Dos  and  Don’ts  •  Five  Twi@er  Business  Strategies  •  Measuring  Return  on  Investment  •  Ques=on  &  Answer  

www.mnwc.org

Laying a Solid Foundation

•  Set  your  goals  and  objec=ves  •  Assemble  your  Twi@er  Team  •  Define  your  Twi@er  brand  •  Establish  rules  and  guidelines  •  Do  your  homework  •  Create  a  schedule  /  editorial  calendar  •  Gather  the  right  tools  

www.mnwc.org

Growing Your Twitter Following

•  Work  outside  of  Twi@er  to  grow  your  brand  •  Give  them  a  reason  to  follow  you  •  Create  conversa=ons  by  asking  the  right  ques=ons  

•  Interact  by  responding  and  retwee=ng  •  Get  discovered  by  using  hashtags  and  @  men=ons  

•  Use  simple  calls  to  ac=on  

www.mnwc.org

Twitter Dos and Don’ts

•  Don’t  over  promote  •  Don’t  use  poor  grammar  or  spelling  •  Don’t  use  company  jargon  or  lingo  •  Don’t  get  too  personal  •  Don’t  over  schedule  •  Don’t  leave  dead  air  •  Don’t  tweet  too  frequently    

www.mnwc.org

Twitter Dos and Don’ts

•  Do  have  a  strategy  •  Do  integrate  Twi@er  with  other  marke=ng  programs  

•  Do  create  an  informa=ve  profile  •  Do  monitor  keywords  and  compe=tors  •  Do  use  #hashtags  and  keywords  •  Do  engage  and  interact  •  Do  be  careful  what  you  tweet    

www.mnwc.org

Five Twitter Business Strategies

•  Promo=ng  Your  Business  •  Managing  Customer  Rela=onships  •  Building  a  Community  •  Content  Marke=ng  •  Search  Engine  Marke=ng  

www.mnwc.org

Measuring ROI

•  Monitoring  community  growth  •  Replies,  Retweets,  and  Shares  •  Google  Analy=cs  Repor=ng  •  Adding  Google  Tracking  URLs  •  3rd  Party  Social  Media  repor=ng  tools  

www.mnwc.org

Let’s Get Social

Facebook:  h@p://www.facebook.com/brandi.palechek  

Google+:  h@p://gplus.to/brandipal  

LinkedIn:  h@p://www.linkedin.com/in/brandipalechek    

Tumblr:  h@p://brandipal.tumblr.com  

Twi@er:  @brandipal  

 

www.mnwc.org

Questions?

Do  you  have  any  ques=ons  about    the  informa=on  covered  in  today’s  webinar?    If  so,  please  enter  them  into  the  Chat  or  Ques=on  Box  on  your  GoToWebinar  Control  Panel.    

www.mnwc.org

Twitter for Business

Thanks  for  joining  us  today!    

Join  us  for  our  next  Digital  Learning  Webinar:    

Using  YouTube  to  Promote  Your  Business  Tuesday,  January  17th  @  1:00PM  CST  

 Register  at  h@p://www.mnwc.org/events/item/112.  

 Visit  MNWC.org  for  a  current  calendar  of  upcoming  events.