#Tweet or #TwittTwitter For Small Business
@KattStearns#Kattchat
How to optimize your Twitter profile Getting started with Twitter
Tweeting on Twitter Understanding the Twitter basics
Twitter and Your Business 5 ways to use Twitter in your business
Twitter Do’s & Don’ts
What We Will Cover
What is Twitter?
Sign up: www.twitter.com
Select a user name: @KattStearns www.namecheck.com
Bio in 160 characters
Image/ Logo
Personalize your Profile
Getting Started with Twitter
Twitter Profiles
Tweeting on Twitter
Public message to all your followers
Asks the question: What are you doing?
The Tweet
Personal message sent publicly
@Username: reply or send a message direct
@Reply
Retweet what someone else has tweeted to all of
your followers
ReTweet (RT)
Direct Message: Personal message sent privately
Direct Message
Follow topics, searchable, amplify meaning, keywords, see what’s trending, promote and
brand yourself.
#HashTags
Keep yourself and your followings organized by creating and following lists.
Lists can be private, public and followed
Twitter Lists
Best Times Tuesday, Wednesday and Friday
between 8am; 11am – 2pm and 6pm-8pm
Less Popular Times to Tweet: Monday and Sunday
When to Tweet
Using Twitter in Your Business
5 Key Strategies
Why Use Twitter in Your Business?
Visibility Relationship Social Capital Community Ideas Build Trust Research
Marketing Customers SEO Traffic News Partnership Branding Customer Service
The goal of twitter is to create a strong targeted following. The best
way to do this is by creating valuable content that is
RETWEETABLE!
#1 Develop a Clear Strategy
Interesting facts and breaking industry news
Funny content
Inspirational quotes
KATT TIP: Create a fun inspirational list of quotes or sayings.
3 Most Retweeted Topics
Find people in your industry, mentors, search keywords and find people looking for your
products.
Twittersearch: Twitter Search Engine
WeFollow.com: Find People Through Popular Tags
JustTweetIt.com: Twitter directory sorted by interest
Case Study:
#2 Build a Community
Promote links to your blog, website, pictures, videos, landing pages, events and more.
Twitpic.com: Upload pictures Bit.ly: Link shortening Create and follow #Hashtag and promote
your events
Tip: 80/20 rule 80% value 20% selling and pushing people to your sites.
#3 Promote
Ask your customers to follow you on Twitter and survey them to find out what they like, love, dislike and what they are saying about
YOU.
Case Study: Wine Library
#4 Customer Service
Create lists of people that you want to learn from or that are interesting.
Keep on top with what’s going on in your industry
Connect with like minded people to build relationships and JV’s
#5 Mentoring & Relationships
FOLLOW
@KATTSTEARNS
**Bonus Twitter Tip**
TwitterDo’s & Don’ts
Don’t follow 100’s of people right away
Don’t get negative Don’t spam Don’t sell: 80/20 Rule Don’t worry about the results at first Don’t use “123_” in your twitter name Don’t just post, interact and RT
Twitter Don’ts
Tweet in your personality RT other peoples content Start conversations and ask questions Ask people to follow you on your
promotional material Be tweet worthy Tweet 5 – 10 times a day Use key words Have FUN!!!
Twitter Do’s
Hootsuite: manage and schedule multiple social platforms
Tweetdeck.com: Manage multiple twitter feeds
wefollow.com: Follow people through tags
Timely.is: Automatically publish tweets to optimize
Tweetstats.com: Analyzes and grades your tweets
Tweet.grader.com: How influential are you
Twitter.com/search-advanced: Advanced twitter search
Tweeting Tools
The Key is to START Simple and Grow From
There!Thank you
@KattStearns