Turning Ad Units into App Features
Adam Ben-DavidVice President, Supply-Side-Platform
Rewarded Video: Everybody Wins
Rewarded Video
Player
DeveloperAdvertiser
+ Opt-in+ Get Value
+ Quality engagement + Positive brand association
+ Engagement+ Retention+ Revenue
Developer
DeveloperHow?
Why?
Why?
Lowest Low Medium High Highest0
1
2
3
4
5
6
7
8
Ad Engagers Non Engagers
Impact on EngagementGames Per Session vs. User Engagement Levels
Ad Engagers Non Engagers0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
Impact on RevenuePercentage of users which generate IAP
How?
End-to-End Design Finished product with ‘Add-ons’ (Tacky)
VS
How?
Feature:Boosts
Video ‘Luck’ mini-game Post-ActionPre-Action
Feature:More Turns
Pre-Action Video Post-Action
Feature:Speed up
Pre-Action Video Post-Action
Feature:Revive
Pre-Action Video Post-Action
Rules to Remember
1. Integrate the ad experience into your game loops 2. Make it a natural part of the game look and feel3. Show the player clear value proposition4. Inform the player that he got his reward5. Get creative with design
Thank You!Questions?