True Stories of Marketing with Microsoft CRM
John Gravely, ClickDimensions
3 true stories of marketing with Microsoft CRM
1 - Newsletter list building, growth and execution
2 - CRM MVP and ‘True Stories’ Webinars 3 - Marketing Idea eBook campaign
Marketing Automation
Web Tracking
Campaign Tracking
Landing Pages
Email Marketing
Social Discovery
Nurture Marketing
Lead Scoring
Form Capture
Search/Advertising
API (with Event and eCommerce Tracking)
Surveys
Subscription Management
Traditional Marketer’s Tools
EmailMarketing
List ≠ ListCampaign ≠ Campaign Lead (Prospect) ≠ Lead
Basic lead/contact integration; constantly synching, exporting, importing
SurveysWeb Site Analytics
SocialDiscovery and/or Monitori
ng
?
CRM + Email + Analytics + Surveys + Social
Customer Web Site(s)
ClickDimensions on Windows Azure- ClickDimensions API
All Data in One Place- Dynamics CRM data- Email Marketing Data- Web Analytics Data- Surveys, Social
Recipient Inboxes
Marketing Story 1:Newsletter List Building, Growth and Execution
Use any contact to build your list Auto-signature Web forms Webinar Trade show Now!
Always be list building
Easily send marketing emails using Microsoft Outlook
OutlookCast – Emails from Sales
Asking for permission
Block Editor
Inbox Preview
Google Analytics Integration
Marketing Story 2:CRM MVP Webinar and Survey
True Stories Webinars
Landing Page
Targeted content
Singular call to action
No extra navigation
Metric
Landing page click through rate 10.7%
Sign-up rate (% of campaign targets) 5%
Landing page conversion rate 46%
Campaign Metrics
Direct Traf-fic
Search Engine
SocialBlogs
Visits
Marketing Story 3:Microsoft CRM Marketing Idea eBook Campaign
Trackable, automated email to prospect
Internal notification email to sales team
Social Discovery on CRM Lead and Contact records
For Microsoft Dynamics CRM Partners and Customers