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Ethical Business Coaching
Helping British Business to achieve their Success Summit™
My TrueNORTH
W: www.MyTrueNORTH.Biz E: [email protected]
Ethical
Business Coaching
W: www.MyTrueNORTH.Biz E: [email protected]
Ethical Business Coaching
As a successful Business leader, you already have the ability to turn a goal into a reality, with a proven track record and well-versed plan of action. However the key to your future success is having the ability to convert good into great.
However, it is also normal to suffer setbacks and experience difficulties as you and your business continue to expand.
More success determines more responsibility and it’s these additional challenges that can deter the visionary entrepreneur from maintaining the daily disciplines necessary to see things through to its true destination.
Mountain Summit Seeker has been specifically designed to enable successful entrepreneurs and business leaders to establish ‘break through’ strategies to keep their businesses moving forward towards their Success Summit. This elite retreat package helps leaders and entrepreneurs through all stages of their success, to ensure they harness and maintain the inner passion and desire that is both clear and un-interrupted so that effortless execution becomes attainable.
Within this process, participants achieve far greater levels of success whilst at the same time enjoying new levels of self-awareness, business satisfaction and renewed energy.
This is achieved by the careful selection of like-minded individuals to participate in each summit program. To be selected, potential members must apply and be committed to their own success, as well as committed to significantly and sustainably growing their business.
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Ethical Business Coaching
Advanced
Program
Mountain
Summit Seeker™
Transforming seven figure businesses into
unlimited growth potential
The THREE different levels of the
Intermediate
Program
Explorer™
Transforming six figure businesses into seven
figure businesses
Initial
Program
Just Setting Out™
Transforming five figure businesses into six figure businesses
Successful leaders and Entrepreneurs have 2 main facets
that make them stand out from any crowd. The first and
most important factor is that they understand the
necessity and enjoyment out of self-development. They
see it as a part of their existence and actively seek
opportunities to do so. The second and equally
important factor is that they also see the benefit of not
doing this alone, but through the shared learning and
experiences with other like-minded people.
It is these two key principles that
My-TrueNORTH Ethical Coaching has been built.
Mastermind Program
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Ethical Business Coaching
We all know how difficult it can be to set out,
start, growth and sustain a successful business.
Many start out on this road, less than 20% look
back and consider it a success. Unfortunately the
majority of us were never taught at school about
either running our own business, or more
importantly about running a highly successful
business. For many the fear of success is as real
and equal to the fear of failure, and it is this
stalemate that chokes future creativity and gives
way to reluctance and mediocrity.
“It’s only when we give ourselves
permission to NOT be 100% that we
can hold ourselves to account as to
when we have to be!”
There is so much activity going on within your
business, the demands are high and every last
thing can have a compound influence on the end
result. Even the most dedicated business leaders
and entrepreneurs can easily fall into the trap of
perfection, in the need to process everything so
meticulously both personally and professionally
that energy and enthusiasm suffers resulting in
more determination to remain at 100%.
It is mentally, physically and emotionally
impossible to be at 100% all of the time. It is
only when we give ourselves permission to NOT
be at 100% all the time, to allow ourselves the
opportunity to ‘have a bad day’ that we can hold
ourselves back to account as to when we must
be on point. This constant battle within
ourselves to be excellent can easily
overstretch and become an obsession
which in itself becomes counter
intuitive to significant, sustainable
business growth.
Each Mastermind program is designed to
identify and work through each of your limiting
beliefs to ensure you remain focused on the
things that matter, and not side tracked by the
things that simple don’t.
Whilst the program is not difficult to follow,
problems such as attention balance, focus and
firefighting are resolved within days. Instead the
candidate works on a month to month schedule
that they build seamlessly into their daily lives to
maximize time, thought and energy.
We also review the effect your Work/Life
Balance has on relationships, and assist where
appropriate in the encouragement of out of
work activities to improve
you as a person. After all a
one-dimensional business
leader is not going to
remain successful
for long.
W: www.MyTrueNORTH.Biz E: [email protected]
Ethical Business Coaching
“I didn’t really have a business as
such before I began working with Jay! More a
concept that I’d trialed whilst selling to
Friends and Family. However over the past 9
months working with Jay, he’s helped turn by
idea into a viable business model, so much so
were now moving into bigger premises for the
2nd time in 9 months and I’ve already taken
on my first member of staff”
Greg Jones FBAPrepUK
Just Setting Out - Ethical Coaching
Just Setting Out is NOT only for those new in business but also for those new to coaching or perhaps
those with whom want to build a relationship with the My-TrueNORTH coaching team prior to
progressing to one of our other Mastermind programs.
We meet monthly in a private dining room to share a 2-3 course meal and to discuss YOU and YOUR
business.
On arrival you will be welcomed by a TrueNORTH coach and invited to write down whatever ONE thing
is currently holding you back from making significant steps forward in your business.
It might be a hurdle, a problem, an uncertainty. You might feel you’re at a cross roads or even a dead
end! Whatever one thing is currently ‘getting in the way’ for you and the progression within your
business?
The TrueNORTH coach ensures everybody gets a fair opportunity to share his or her current concerns,
and that we all work collectively to provide the right advice for each member to benefit. The
TrueNORTH coach shall also provide 1:1 telephone ‘Accountability’ calls ensuring every member is on
target to reach their Success.
Over the course of a 2/3 course meal, each JSO member takes to THE HOTSEAT, whereby we all come
together to review and resolve each problem in turn.
Every member at the table for that HOTSEAT becomes a non-exec of your board; they work WITH YOU
in YOUR BUSINESS to resolve YOUR current problems. We all have a vested interest in the support of
every present and collectively work to determine the root cause of the problem and the RIGHT solution
to move the business forward.
The TrueNORTH coach ensures everybody gets a
fair opportunity to share his or her current
concerns, and that we all work collectively
to provide the right advice for each
member to benefit. The TrueNORTH
coach shall also provide 1:1 telephone
‘Accountability’ calls ensuring every
member is on
target to reach
their Success.
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Ethical Business Coaching
These are intense Mastermind Group Sessions,
at each where EVERY member of the TEAM gets
an hour for everyone to work directly with YOU
on YOUR Business. Facilitated by a highly
experienced strategic growth coach, these
sessions prove so popular that TEAMS often
become lifelong friends as well as trusted allies
for each other’s success.
Every month, we meet for an evening meal and
catch up over the evening, building rapport, trust
and networks prior to the Mastermind day.
Directly after breakfast the following morning,
we head for the boardroom, where one by one
we take to the HOTSEAT and work towards
bigger goals, bigger achievements and more
significant success. Between each months
Mastermind session each member receives a
designated 1:1 coaching session from the
program facilitator to ensure you are on course
towards YOUR Success.
“Working with Jay in our
Mastermind TEAM is taking
things to another level. Make a
smart decision for you, your family
and your business and join the
next Explorer Group. Everybody
needs a Jay on their team!”
Phil O’Connor
Resolution Accredited IFA
Explorer – Mastermind Coaching
The concept of a MasterMIND is by no means new,
yet for many Business Owners this concept may at
first appear rather foreign! You’re a business
owner, your likely to have a team of staff (large or
small) working for you, and everybody is looking at
you for the answers, the direction of travel, the
drive, the determination yet where are you gaining
that from?
NOBODY is more determined in your business as
YOU, yet how do you ensure your still driving the
business forward and in the right direction. You see,
too many Business Owners (particularly those with
staff) are so entrenched in the Business of BUSY-
NESS they seldom STOP, Take A Good Look, to
ensure they are still ‘on course’ to achieve THEIR
aims for the business.
Too many coaches concentrate on Business
Turnover as a means of measuring business growth
without understanding if this meets the PERSONAL
Growth needs for the business owner.
Each Explorer Group consists of 8 personally
selected Business owners (non competitive
industries) who shall work together over the period
of at least 1 year to significantly and sustainably
deliver Growth to each other and their businesses.
Working as ONE TEAM, we shall become the
equivalent of Non-Exec Board members for each
other’s business. It shall be each TEAM’S intent to
support the growth of both you and your business,
knowing that the same applies for everyone within
each TEAM. This TEAM approach ensures Together
Everybody Achieves More. More Growth, More
Options, More Opportunities. We shall work
collectively towards marked and measured
GROWTH TARGETS and hold each other to
account for the contribution towards these
for EVERY TEAM MEMBER PRESENT.
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Ethical Business Coaching
Mountain Summit Seeker – Mastermind Retreat
The Ultimate Mastermind Experience
It all began almost two years ago, when I was first invited to be a guest facilitator at another
coaches Mastermind session. I’d been a member of two Mastermind Group’s previously and had
hosted one or two of my own, but never worked alongside a fellow coach at Mastermind level.
The experience was good, and participants commented positively as to my
presence and interaction, but first got me to ask the question:
What would the Ultimate Mastermind Experience involve?
Since then I have been fortunate (and wise enough) to attend various
other Mastermind groups, either as a Keynote speaker or guest coach,
and observed the many styles other groups are hosted, what’s included
(What’s not!) and then sat with a group of fellow colleagues and asked
the question again:
What would the ultimate in Mastermind Experience involve?
1. The right number of members 2. The right caliber of members 3. The right number of coaches 4. The right caliber of coaches 5. The right venue 6. The right outcomes 7. The right investment
W: www.MyTrueNORTH.Biz E: [email protected]
Ethical Business Coaching
The right number of members
Too few and the group doesn’t gel together well
enough for the shared effect to truly have the
right impact. Too many, and the personality of
the team is lost and becomes competitive within
itself. – There is a minimum of 8 and a maximum
of 16 members on each Mountain Summit
Seeker Mastermind Retreat.
The right calibre of members
People who are not ‘Ready’ or who fail to
understand the benefits of a Mastermind try and
join for the wrong reasons resulting in a
disjointed TEAM and a lack of direct progress.
Only people who genuinely understand that
working as a TEAM really does progress
everybody further than working individually. – All
applicants shall be ‘interviewed’ for a place and
invited to partake in a Business Psychometric
Analysis (A copy of the results shall be made
available to each individual) and used to
determine their suitability to work with each
TEAM.
The right number of coaches
A single coach might not have the sufficient
knowledge, background or diversity of
experience to expertly guide each TEAM towards
their Success Summit. Too many coaches can
equally create too much diversity and prevent
sufficient progress! – There are a number of
highly experienced coaches who have been
personally selected for their experiences within
the TrueNORTH Mountain Summit Seeker
coaching program. A minimum of two coaches
shall be allocated to each Mountain Summit
Seeker program and shall work with this TEAM
throughout the full duration of the Mastermind
program.
The right calibre of Coach
Whilst there are many who turn to the role of
coach, fewer have the relevant and necessary
experience, coupled with the ability to
effectively provide Business Success Strategy
Coaching. - Each TrueNORTH coach has been
personally head hunted by the founder of My
TrueNORTH, thoroughly interviewed and
completed complex psychometric analysis prior
to joining My TrueNORTH. Furthermore, they
have all made a firm commitment to the Ethics
on which the coaching Company is founded and
maintain a very proactive and transparent
Personal Development Portfolio.
The right Venue
Getting the environment wrong for any
Mastermind group can have disastrous
consequences. In order for the TEAM to gel,
work together and produce the highest quality
results, they must have the right environment
to be able to have the level of openness,
honesty and transparency necessary for the
Mastermind TEAMS to truly work together. It is
paramount that the working environment for
each TEAM allows for open, honest and
constructive dialogue, that encourages
creativity, imagination and diverse thinking, but
has the necessary measures and support
facilities in place to quickly enable these to
become hard line reality once the solution has
been determined. – The My-TrueNORTH back
office team work immensely hard throughout
the entire year to ensure only the best
locations, good quality facilities and the right
environment are provided, and that there is
ample ‘back office’ support available through
each retreat to support the significant and
sustainable growth of its members and their
businesses.
W: www.MyTrueNORTH.Biz E: [email protected]
Ethical Business Coaching
The right Outcomes
Fail to establish outcomes and the group could be
going round in circles not supporting the growth
of all its TEAM members. Too many pre-
determined outcomes and it ceases to be about
the GROUPS outcomes, but a more pre-
determined prescribed outcome! - Each group are
not simply placed together of whoever apples
first! Nor are they selected on geography,
business sector or required outcomes. - Every
successful Mountain Summit Seeker applicant is
interviewed at length by both the Summit Seeker
coach/facilitators and a business psychologist to
clearly determine the goals, objectives and
intentions of each TEAM member. Throughout
the entire process these are carefully monitored
and held to account to ensure every TEAM
member is fully aware of their commitments to
both themselves and the group. This is where the
psychometric evaluation is vital in ensuring the
RIGHT members are selected for the RIGHT
reasons, with the RIGHT intentions and RIGHT
motivation to achieve the RIGHT result for EVERY
member of the TEAM. Whilst many business
owners apply for this top level package
each year, far fewer are considered the
RIGHT fit within a TEAM to ensure the
RIGHT results.
This harsh but proven technique is critical in
ensuring the members who are successful in
joining each TEAM, SHALL be exactly the RIGHT
people to work together to create the most
incredible Success Summit Results.
The right investment
Too cheap and all you attract are tyre kickers,
wannabe’s and those looking for a quick fix.
Too expensive and you not only fail to attract
the diversity these groups demand to ensure
the RIGHT results are able to be achieved, but
you also fail the Ethics on which this whole
Company is founded! – An investment of just
£999+VAT per month is requested from each
successful applicant throughout the longevity
of his or her involvement with each Summit
Seeker TEAM.
W: www.MyTrueNORTH.Biz E: [email protected]
Ethical Business Coaching
What now?
If having read this document you are:
Ready to take you and your business to the next level?
Ready to commit to the Growth of you and your business?
Happy to accept the challenges and constructive feedback you SHALL receive?
Prepared to make a firm commitment to implement decisions you agree are right for the growth of both you and your business?
Have the necessary investment available to you to fully commit to the process?
Then we welcome your email or call to enquire about how My-TrueNORTH, The Ethical Coaching
Company, can help you and your business to significant and sustainable growth.
My TrueNORTH is fully committed to providing the Help, Support and Accountability to savvy Business Owners who are ready to take their business to a new Success Summit.
Alternatively you can email, including the best number to call you on to:
Please call:
01904 599 062
to discuss our Just Setting Out HOTSEAT lunch
01904 599 063
to discuss our Explorer Mastermind
01904 599 064
to discuss your application for consideration for our next Mountain Summit Seeker
01904 599 065
to enquire about our 1:1 Coaching with any of our My-TrueNORTH coaches.
Are you?...