Customer Experience Solutions. Delivered. 1
Trends in Online Banking
Customer Experience Solutions. Delivered. 2
Our latest white paper is available for download athttp://banking.backbase.com/adv/ux-whitepaper.php
Customer Experience Solutions. Delivered. 3
INTRODUCING : RICH PORTAL SOFTWARE
Customer Experience Solutions. Delivered. 44
What we Deliver : Portal Solutions for Financials
+
Customer Engagement
Expert ServicesBank 2.0 Portal
Software
(Backbase & UXP Partners)(Backbase & UXP Partners)
Customer Experience Solutions. Delivered. 5
Trends in Online Banking
Customer Experience Solutions. Delivered. 6
Trend (1) : Outside-In / Web 2.0
INTERNALSYSTEMS
AND PLATFORMS
INSIDE-OUTAPPROACH
WEB ENABLEMENTWEB ENABLEMENT
OUTSIDE-INAPPROACH
User Experience LayerUser Experience LayerUSER
EXPERIENCELayer
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Web Site 1.0
Trend (2) : Outside-In / Web 2.0
Core Banking Systems & Processes
Customer Engagement Platform
SuperiorExperience
SocialConnected
Personalization& Targeting
Security &Access Control
App Store(web 2.0)
ApplicationIntegration
CustomerIn Control
Content / ProfileManagement
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Trend (2) : Mobile Revolution
8
Tablet Smart Phone PC
BACKBASEBank 2.0 Portal
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Trend (3) : One Site with Seamless Journey
Traditional banking sites suffer from the silo syndrome. How to get it right?
Create a single site – with seamless transition from open to closed
Benefit:1. seamless customer journey
2. integrated secure architecture
3. Single platform to manage, monitor and optimize
OpenOpen ClosedClosed Open – Soft Login - SecureOpen – Soft Login - Secure
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Trend (4) : Time to Market / Business Agility
INTERNALSYSTEMS
AND PLATFORMS
CX Layer(business)
CHANGE REQUIREMENTS
CHANGE CAPABILITY
10
Customer Experience Solutions. Delivered. 11
Bank 2.0 Portal
Customer In Control
Customer Experience Solutions. Delivered. 12
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Bank 2.0 Portal
E-Business In Control
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Portal Manager : e-Business Dashboard
Businessin Control
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Portal Manager : In Context Portal Editor
Businessin Control
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© BACKBASE 2010 / THE NEXT GENERATION PORTAL
Q&A
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