#trending2018 A look at digital trends disrup1ng our industry
Saad Uddin CEO at Na1ve Touch
Agenda
• Digital Video • Transforma1on of Retail
• Cookies
• 25+ staff • Offices in Montreal, Toronto & Vancouver
• Focus on determinis1c mobile data
About me
In 10 years, Ne-lix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership conBnues to decline.
DVD by mail -‐> Streaming -‐> Original content -‐> Binge watching -‐> Content recommenda1on
Digital Video
When plaQorms make content
1B$ 6B$
4.5B$ 1B$
Convergence of Content and PlaQorms
• Greater eCPMs (ad-‐supported content) • Exclusivity = users • User data = content preferences
100+ Brands on House of Cards S5
Cheddar
Phone Swap
2 second ads
<2 seconds -‐> 52% in sales lia <2 seconds -‐> 66% in awareness lia
But 30 Second ads work!
And they’re becoming shoppable
Transforma1on of retail
KP INTERNET TRENDS 2017 | PAGE 72
…Retail Store Closings May Break 20 Year Record While...Amazon Opens Retail Stores…
Retail Unit Closings, USA, 1995-2017 YTD
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
E
Uni
t Clo
sing
s
Average
Amazon Looks to Expand its Physical Footprint
Source: Credit Suisse, AmazonNote: 2017 is YTD as of 4/6/17. 2017 estimate per Credit Suisse.
I don’t think retail is dead. Mediocre retail experiences are dead. – Neil Blumenthal Co-‐CEO Warby Parker
Online is going Omnichannel – Showrooms & experience centers
Pop-‐Up Shops
Crea1ng a connec1on
Amazon is going offline
+
… and their own label
KP INTERNET TRENDS 2017 | PAGE 75
…Amazon Becoming a Leading Private-Label Supplier of…Baby Wipes + Batteries, USA…
Amazon Basics Market Share, 8/16 USA
0%
5%
10%
15%
20%
25%
30%
35%
Onl
ine
Bab
y W
ipes
Mar
ket S
hare
(%)
0%
5%
10%
15%
20%
25%
30%
35%
Onl
ine
Bat
tery
Mar
ket S
hare
(%)
Source: Images: Amazon, 1010 DataNote: Data collected from 9/15-8/16
The new customer journey
What about cookies?
Why do we need them?
… And Targe1ng!
User Experience > Adver1sing
Apple believes that people have a right to privacy – Safari was the first browser to block third-‐party cookies by default and Intelligent Tracking PrevenBon is a more advanced method for protecBng user privacy.
What about mobile?
Death of the cookie?
Alterna1ves
Conclusion
• A lot of video is going ad-‐free (subscrip1on) • Crea1vity in video will be key • There’s no one way to transact with a retailer – Build cohorts of your consumers
• Cookies are slowly disappearing – Not all environments will be measurable
– Con1nue to build transparent models for measurement