Download pdf - Transmedia to Free to Play - SIC2012

SEATTLE INTERACTIVE

ROADHOUSE INTERACTIVE FREE TO PLAY OVERVIEW

Image from MechWarrior Tactics © IGP

(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL 2

WHO WE ARE

ROADHOUSE INTERACTIVE was founded in December 2009 to be an end-to-end solution provider for high quality browser, social and mobile platform games. Roadhouse has grown to be one of the largest independent studios in Vancouver BC, and develops third party and original interactive content in addition to a game development and deployment platform.

“A 65-PERSON INDEPENDENT INTERACTIVE DEVELOPER”


MARKET ENVIRONMENT


MARKET ENVIRONMENT


FAMILY GUY ONLINE™

Funded directly by 20th Century Fox as an extension of the immensely popular Family Guy TV Series, Family Guy Online is an innovative ‘mid-

core’ free-to-play game available directly through any browser. The game went into open beta in Q2 2012. Roadhouse is responsible for full game

development as well as ongoing game management while translating this iconic brand to the online space.


MECHWARRIOR TACTICS™

Due to launch in Q4 2012, Roadhouse is responsible for the full development including art direction, product branding and game design while providing a

new, distinct vision for the iconic MechWarrior franchise.

(C) 2012 ROADHOUSE INTERACTIVE LTD CONFIDENTIAL

WHAT IS FREETOPLAY?

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•  Emerged in Asia around 2003.

•  Primarily free / revenue from advanced features, functionality, or related products and services.

•  Earn or buy virtual currency. •  Alternative payment mechanisms. •  Attracts the widest possible audience.

•  Overcomes piracy.


MARKET ENVIRONMENT


GAMES THAT HAVE TRANSITIONED TO F2P

"For all we know there is a type of game out there that will continue to benefit from a subscription model, I've just not heard of it yet”

ArenaNet's Chris Lye


LEAGUE OF LEGENDS

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FARMVILLE

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ARM

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ENGAGEMENT LOOP NOW INCLUDES PURCHASE

Positive Emotion Fun / Delight / Trust / Pride / Curious

New User Onboarding

Call to Action Customize / Share / Help / Compete / Buy

Player (re)Engagement Task / Mission / Game / Quiz / Gift

Visible Progress Stats / Challenges / Awards / Messages


WAYS TO MAKE MONEY (VIRTUAL ITEMS)

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WAYS TO MAKE MONEY (VIRTUAL ITEMS)

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WAYS TO MAKE MONEY (ALTERNATIVE MONETIZATION)

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WAYS TO MAKE MONEY (ADS AND SPONSORS)

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FREE TO PLAY INFLUENCING MANY AREAS OF SOCIETY


KEY TO SUCCESS IS COST OF USER ACQUISITION VS LTV

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CONTACT

ROADHOUSE INTERACTIVE JAMES HURSTHOUSE, CEO [email protected] +1 604 354 3541

348 WEST 7TH AVENUE VANCOUVER, BC V5Y 1M4

www.roadhouseinteractive.com