642014
Tourism Planning and Development
THM 411
Prepared by
Name Class ID
Md Rafiqul Islam 01
Tanvir Ahmed 02
M M Mohsin Kabir 23
Istiak Ahmed (group leader) 33
BBA 4th Batch
Department of Tourism and Hospitality Management
Faculty of Business Studies
University of Dhaka
Trek to Heavenly Hill
Destination Development plan for
Boga Lake Bandarban
1
Executive Summary
Bangladesh is a land of mystery and intrigue The country is centuries old and while it has
seen many visitors over the years it is only now starting to experience a commercial tourism
boom In many respects Bangladesh is a land of opportunity and adventure All we need do
is step out and discover its many mysteries for ourselves
There are so many things to be enjoyed here Perhaps one of the most popular activities is
that of sunning on the exquisite white sandy beaches of Coxs Bazaar and Teknaaf Both
beaches are situated on the eastern coast of the Bay of Bengal and are relatively unspoiled
by tourists making them a great place to spend vacation time Another attraction is the many
archaeological sites in the country They are interesting from a cultural and architectural
point of view and can be fascinating to tour Bangladeshs other attraction is a bit more lively
ndash the Royal Bengal Tigers which have become somewhat of a trademark for the country
These stunning big cats are somewhat protected in the country and are stunning to behold
Bangladesh is also home to the longest sea beach the largest tea gardens and some
amazing exotic animal life To top it off the people of the country are colorful and friendly
and have a fascinating culture There is a lot to do here You can choose things such as
trekking and adventure tours Most of the activities give you the opportunity to take in the
beautiful green mountains sparkling rivers and clear vistas The natural wealth of the area
is in many respects unbeatable Bangladesh is a paradise just waiting to be discovered
And we have chosen such a place which is still beyond the eyes of enormous tourists of
Bangladesh and that is Boga Lakelsquo Bandarban
The main focus of the plan that we provided is to develop the community of Boga Lakelsquo
economically and socially
Bandarban is a district in South-Eastern Bangladesh and a part of the Chittagong Division
and Chittagong Hill Tracts Bandarban is regarded as one of the most attractive travel
destinations in Bangladesh
From the get-go we provide a complete set of information about its geographic location
population density and culture residentlsquos lifestyle establishments tourist attractions
particularly natural built sites and other aspects
We have used SWOT analysis of Boga Lakelsquo to understand strengths weakness
opportunities and threats involved in our branding project We show a general destination
development process Then we have executed a market segmentation target market and
positioning for our destination
2
Sequentially we work on differentiation product development tourism promotional mix that
give every component of our tourist destination unique characteristics and positioning from
others and help us design it for perspective customers After that have provided an initial
budget for our plan of 10 years
We have included all the services that would be provided after the implementation of our
plan and also all the tourist activities that would be performed We also have provided a
Gantt chart for a 5 year activities
3
Table of Contents
Serial Particular Pages
1 Letter of Transmittal i
2 Executive Summary 1-2
3
Background information
5-34
Bandarban District 5
Geography 5
Map of Bandarban 6-7
Bandarban Town 8
History 8-10
Administration 10
Economy 10-11
About Boga Lake 13-34
4 How to go to Boga Lake 35
5 Community 37-38
6 Inventory 38-39
7 Planning 39-41
8 Activity 41-42
9 Facilities and Services to be included 42-44
10 Impacts of Tourism Development 44-47
11 Issues and Constraints 47-48
12
Market Analysis
49-55
Who is our market 49
Motivators 50
SWOT analysis 51
Market Segmentation 52-53
Market Positioning 53
Marketing Myopia 54
Marketing Mix 54-55
13 Public Participation and Support 55-57
14 Goals Objectives and Strategies 57-58
15 Theme Slogan and Logo 59
16 Attractions and Programs to be included 59-60
17 Itinerary 61-64
18 Administrative and Support Zone 65
4
19 Action Plan 65-66
20 Gantt Chart 67
21 Funding 69
22 Budget 68-69
22 Evaluation Strategies 69-70
23 Findings of the Market Analysis 70
24 Recommendation 70-71
25 Conclusion 71-72
26 References 73
5
Background Information
Bandarban District
Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the
Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most
attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in
Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong
Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish
Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the
home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the
head of the Marma population It also is the administrative headquarters of Bandarban
district which has turned into one of the most exotic tourist attractions in Bangladesh since
the insurgency in Chittagong Hill Tracts has ceased more than a decade back
Bandarban skyline from Nilgiri
Geography
One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts
Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least
populated (population 292900) one The three highest peak of Bangladesh - Tahjindong
(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a
recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and
Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent
measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well
as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
1
Executive Summary
Bangladesh is a land of mystery and intrigue The country is centuries old and while it has
seen many visitors over the years it is only now starting to experience a commercial tourism
boom In many respects Bangladesh is a land of opportunity and adventure All we need do
is step out and discover its many mysteries for ourselves
There are so many things to be enjoyed here Perhaps one of the most popular activities is
that of sunning on the exquisite white sandy beaches of Coxs Bazaar and Teknaaf Both
beaches are situated on the eastern coast of the Bay of Bengal and are relatively unspoiled
by tourists making them a great place to spend vacation time Another attraction is the many
archaeological sites in the country They are interesting from a cultural and architectural
point of view and can be fascinating to tour Bangladeshs other attraction is a bit more lively
ndash the Royal Bengal Tigers which have become somewhat of a trademark for the country
These stunning big cats are somewhat protected in the country and are stunning to behold
Bangladesh is also home to the longest sea beach the largest tea gardens and some
amazing exotic animal life To top it off the people of the country are colorful and friendly
and have a fascinating culture There is a lot to do here You can choose things such as
trekking and adventure tours Most of the activities give you the opportunity to take in the
beautiful green mountains sparkling rivers and clear vistas The natural wealth of the area
is in many respects unbeatable Bangladesh is a paradise just waiting to be discovered
And we have chosen such a place which is still beyond the eyes of enormous tourists of
Bangladesh and that is Boga Lakelsquo Bandarban
The main focus of the plan that we provided is to develop the community of Boga Lakelsquo
economically and socially
Bandarban is a district in South-Eastern Bangladesh and a part of the Chittagong Division
and Chittagong Hill Tracts Bandarban is regarded as one of the most attractive travel
destinations in Bangladesh
From the get-go we provide a complete set of information about its geographic location
population density and culture residentlsquos lifestyle establishments tourist attractions
particularly natural built sites and other aspects
We have used SWOT analysis of Boga Lakelsquo to understand strengths weakness
opportunities and threats involved in our branding project We show a general destination
development process Then we have executed a market segmentation target market and
positioning for our destination
2
Sequentially we work on differentiation product development tourism promotional mix that
give every component of our tourist destination unique characteristics and positioning from
others and help us design it for perspective customers After that have provided an initial
budget for our plan of 10 years
We have included all the services that would be provided after the implementation of our
plan and also all the tourist activities that would be performed We also have provided a
Gantt chart for a 5 year activities
3
Table of Contents
Serial Particular Pages
1 Letter of Transmittal i
2 Executive Summary 1-2
3
Background information
5-34
Bandarban District 5
Geography 5
Map of Bandarban 6-7
Bandarban Town 8
History 8-10
Administration 10
Economy 10-11
About Boga Lake 13-34
4 How to go to Boga Lake 35
5 Community 37-38
6 Inventory 38-39
7 Planning 39-41
8 Activity 41-42
9 Facilities and Services to be included 42-44
10 Impacts of Tourism Development 44-47
11 Issues and Constraints 47-48
12
Market Analysis
49-55
Who is our market 49
Motivators 50
SWOT analysis 51
Market Segmentation 52-53
Market Positioning 53
Marketing Myopia 54
Marketing Mix 54-55
13 Public Participation and Support 55-57
14 Goals Objectives and Strategies 57-58
15 Theme Slogan and Logo 59
16 Attractions and Programs to be included 59-60
17 Itinerary 61-64
18 Administrative and Support Zone 65
4
19 Action Plan 65-66
20 Gantt Chart 67
21 Funding 69
22 Budget 68-69
22 Evaluation Strategies 69-70
23 Findings of the Market Analysis 70
24 Recommendation 70-71
25 Conclusion 71-72
26 References 73
5
Background Information
Bandarban District
Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the
Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most
attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in
Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong
Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish
Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the
home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the
head of the Marma population It also is the administrative headquarters of Bandarban
district which has turned into one of the most exotic tourist attractions in Bangladesh since
the insurgency in Chittagong Hill Tracts has ceased more than a decade back
Bandarban skyline from Nilgiri
Geography
One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts
Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least
populated (population 292900) one The three highest peak of Bangladesh - Tahjindong
(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a
recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and
Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent
measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well
as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
2
Sequentially we work on differentiation product development tourism promotional mix that
give every component of our tourist destination unique characteristics and positioning from
others and help us design it for perspective customers After that have provided an initial
budget for our plan of 10 years
We have included all the services that would be provided after the implementation of our
plan and also all the tourist activities that would be performed We also have provided a
Gantt chart for a 5 year activities
3
Table of Contents
Serial Particular Pages
1 Letter of Transmittal i
2 Executive Summary 1-2
3
Background information
5-34
Bandarban District 5
Geography 5
Map of Bandarban 6-7
Bandarban Town 8
History 8-10
Administration 10
Economy 10-11
About Boga Lake 13-34
4 How to go to Boga Lake 35
5 Community 37-38
6 Inventory 38-39
7 Planning 39-41
8 Activity 41-42
9 Facilities and Services to be included 42-44
10 Impacts of Tourism Development 44-47
11 Issues and Constraints 47-48
12
Market Analysis
49-55
Who is our market 49
Motivators 50
SWOT analysis 51
Market Segmentation 52-53
Market Positioning 53
Marketing Myopia 54
Marketing Mix 54-55
13 Public Participation and Support 55-57
14 Goals Objectives and Strategies 57-58
15 Theme Slogan and Logo 59
16 Attractions and Programs to be included 59-60
17 Itinerary 61-64
18 Administrative and Support Zone 65
4
19 Action Plan 65-66
20 Gantt Chart 67
21 Funding 69
22 Budget 68-69
22 Evaluation Strategies 69-70
23 Findings of the Market Analysis 70
24 Recommendation 70-71
25 Conclusion 71-72
26 References 73
5
Background Information
Bandarban District
Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the
Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most
attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in
Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong
Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish
Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the
home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the
head of the Marma population It also is the administrative headquarters of Bandarban
district which has turned into one of the most exotic tourist attractions in Bangladesh since
the insurgency in Chittagong Hill Tracts has ceased more than a decade back
Bandarban skyline from Nilgiri
Geography
One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts
Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least
populated (population 292900) one The three highest peak of Bangladesh - Tahjindong
(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a
recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and
Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent
measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well
as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
3
Table of Contents
Serial Particular Pages
1 Letter of Transmittal i
2 Executive Summary 1-2
3
Background information
5-34
Bandarban District 5
Geography 5
Map of Bandarban 6-7
Bandarban Town 8
History 8-10
Administration 10
Economy 10-11
About Boga Lake 13-34
4 How to go to Boga Lake 35
5 Community 37-38
6 Inventory 38-39
7 Planning 39-41
8 Activity 41-42
9 Facilities and Services to be included 42-44
10 Impacts of Tourism Development 44-47
11 Issues and Constraints 47-48
12
Market Analysis
49-55
Who is our market 49
Motivators 50
SWOT analysis 51
Market Segmentation 52-53
Market Positioning 53
Marketing Myopia 54
Marketing Mix 54-55
13 Public Participation and Support 55-57
14 Goals Objectives and Strategies 57-58
15 Theme Slogan and Logo 59
16 Attractions and Programs to be included 59-60
17 Itinerary 61-64
18 Administrative and Support Zone 65
4
19 Action Plan 65-66
20 Gantt Chart 67
21 Funding 69
22 Budget 68-69
22 Evaluation Strategies 69-70
23 Findings of the Market Analysis 70
24 Recommendation 70-71
25 Conclusion 71-72
26 References 73
5
Background Information
Bandarban District
Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the
Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most
attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in
Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong
Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish
Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the
home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the
head of the Marma population It also is the administrative headquarters of Bandarban
district which has turned into one of the most exotic tourist attractions in Bangladesh since
the insurgency in Chittagong Hill Tracts has ceased more than a decade back
Bandarban skyline from Nilgiri
Geography
One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts
Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least
populated (population 292900) one The three highest peak of Bangladesh - Tahjindong
(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a
recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and
Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent
measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well
as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
4
19 Action Plan 65-66
20 Gantt Chart 67
21 Funding 69
22 Budget 68-69
22 Evaluation Strategies 69-70
23 Findings of the Market Analysis 70
24 Recommendation 70-71
25 Conclusion 71-72
26 References 73
5
Background Information
Bandarban District
Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the
Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most
attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in
Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong
Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish
Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the
home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the
head of the Marma population It also is the administrative headquarters of Bandarban
district which has turned into one of the most exotic tourist attractions in Bangladesh since
the insurgency in Chittagong Hill Tracts has ceased more than a decade back
Bandarban skyline from Nilgiri
Geography
One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts
Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least
populated (population 292900) one The three highest peak of Bangladesh - Tahjindong
(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a
recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and
Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent
measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well
as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
5
Background Information
Bandarban District
Bandarban (Bengali বানদরবান) is a district in South-Eastern Bangladesh and a part of the
Chittagong Division and Chittagong Hill Tracts Bandarban is regarded as one of the most
attractive travel destinations in Bangladesh Bandarban (meaning the dam of monkeys) or in
Marma or Arakanese language as Rwa-daw Mro is also known as Arvumi or the Bohmong
Circle (of the rest of the three hill districts Rangamati is the Chakma Circle Raja Devasish
Roy and Khagrachari is the Mong Circle Raja Sachingprue Marma) Bandarban town is the
home town of the Bohmong Chief (currently King or Raja U Cho Prue Marma) who is the
head of the Marma population It also is the administrative headquarters of Bandarban
district which has turned into one of the most exotic tourist attractions in Bangladesh since
the insurgency in Chittagong Hill Tracts has ceased more than a decade back
Bandarban skyline from Nilgiri
Geography
One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts
Bandarban (4479 kmsup2) is not only the remotest district of the country but also is the least
populated (population 292900) one The three highest peak of Bangladesh - Tahjindong
(1280 meters also known as bijoy)[ The height of Tahjindong is 82966m +-3m as per a
recent measurement with Garmin GPSMAP60CSX GPS] Mowdok Mual (1052 m) and
Keokradong (1230 m) [ The height of Keokradong is 986m +-3m as per a recent
measurement with Garmin GPSMAP60CX GPS] - are located in Bandarban district as well
as Raikhiang Lake the highest lake in Bangladesh[citation needed] Chimbuk peak and
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
6
Boga Lake are two more highly noted features of the district The newly reported highest
peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila
Map of Bandarban District
Bandarban Sadar Thanchi Lama Naikhongchhari Ali
kadam Rowangchhari and Ruma are the administrative
sub-districts of Bandarban Major road routes are
Bandarban-Rowangchhari-Ruma
Bandarban-Chimbuk-Thanchi-Alikadam-Baishari-
Dhundhum
Chimbuk-Ruma
Chimbuk-Tangkabati-Baro Aoulia
Aziznagar-Gojalia-Lama and
Khanhat-Dhopachhari-Bandarban
Meghla Parjatan
Nilachal
Shoila Propat
Prantik Lake
Chimbuk
Boga Lake
Rijuk Fall
Keokradong
Tahjingdong
Shangu River
Golden Temple
Nilgiri
Mirinja Parjatan
Upabon Parjatan
The three highest peak of Bangladesh - Tahjindong (1280 meters also known as bijoy)
Mowdok Mual (1052 meters) and Keokradong (883 metres) - are located in Bandarban
district as well as Raikhiang Lake the highest lake in Bangladesh Chimbuk peak and Boga
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
7
Lake are two more highly noted features of the district Though most Bangladesh sources
cite Keokradong as the highest peak in the country but Tazing Dong (sometimes spelled as
Tahjingdong and also known as Bijoy) lying further east is recognized both by government
and expert sources as a taller peak Measurements taken by English adventurer Ginge
Fullen shows that an officially unnamed peak near the Myanmar border (locally known as
Mowdok Mual) is the highest point in BangladeshRecently a team from Nature Adventure
Club took part in an expedition in the mowdok range and agreed with the ginge fullens
statement They got the height of this peak as 3488 feet with gps accuracy of 3 meter The
unnamed summit is known as Saka Haphong to the local Tripura tribes
The following is a list of mountain ranges in the area and the tallest peaks of each range
Range Peak
Muranja (also known as Meranja) range Basitaung 664m
Wayla range (most of this range is in
Myanmar)
Chimbook range Tindu 898m
Batimain range Batitaung 526m
Politai range Keokradang 884m Ramiu Taung 921m
Saichal-Mowdok range Bilaisari 669m Mowdok Mual 1003m
Saichal range Waibung 808m Rang Tlang 958m Mowdok
Tlang 905m
Wailatong and Tambang ranges
The River Sangu (also known as Sangpo or Shankha) the only river born inside Bangladesh
territory runs through Bandarban The other rivers in the district are Matamuhuri and
Bakkhali Parts of Kaptai Lake the biggest lake in Bangladesh fall under the district
Bandarban Town
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
8
The hanging bridge at Bandarban
A nearly 52 kmsup2 hill-town housing about 32000 people of which the majority are Marma
There is a Tribal Cultural Institute here which features a library and a museum The town
also features Bandarban Town Hospital (offering the best medical service in the district) the
District Public Library Bandarban Government College the District Stadium banashri the
solitary movie theatre the royal cemetery and of course the Royal Palace (two of them
since the 11th and 13th royal lines both claim the throne) Apart from the numerous kyangs
and mosques there is a temple dedicated to Kali the most revered goddess of Hindus is
Bangladesh as well as a centre maintained by ISKON
History
In the early days of 15th century the Arakanese kingdom where Mrauk U was the capital
expended its territories to the Chittagong area of Bengal After the victory of Arakan on
Burmas Pegu kingdom in 1599 AD the Arakanese king Mong Raja Gree appointed a Prince
of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of
Bohmong Raja That area was mostly populated by the Arakanese descendants and ruled
by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese
language as Marma Marma is an archaic Arakanese pronunciation for Myanmar As the
population of the Bohmong Htaung were of Arakanese descandants these Myanmar-
descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and
speak a dialect of the Arakanese language
Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule Once
Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
9
Arakanese kings Ancestors of the present Bohmong dynasty were the successor of the
Pegu King of Burma under Arakans rule in Chittagong In 1614 King Mong Kha Maung the
king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed
the Portuguese invasion with great valour As a consequence Arakanese king Mong Kha
Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General After the
death of Maung Saw Pru two successors retained Bohmong title During the time of
Bohmong Hari Gneo in 1710 Arakanese King Canda Wizaya recaptured Chittagong from
the Mughals Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and
as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong
Gree which means great Commander in Chief
British and Pakistani rule
During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which
among other things envisaged the creation of Chittagong Hill Tracts District comprising the
entire hilly region along the south eastern border of present day Bangladesh stretching right
from Tripura in the north and Myanmar in the south The act also provided for the
appointment of a superintendent to discharge the administrative functions under the direct
control and supervision of Divisional Commissioner of Chittagong However seven years
later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner
In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated
and broader legal framework for the administrative system This Act with minor modifications
constituted the fundamentals for the administration of three hill districts Recognizing the
special historical and geographical features of the place as well as uniqueness of tribal
population the Regulation of 1900 divided the entire district into three circles Each circle
was to be headed by a circle chief whose primary responsibility was to collect revenue
assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at
Mouza and village level The Bohmong king was appointed as the Circle Chief of the
Bohmong Circle During the British period the area of Bohmong circle under Bandarban and
Lama Thana was operated as lowest administrative unit with a Circle Officer as its head
During World War II the area saw the presence of a formidable British military presence that
came to stand against a Japanese invasion The tribes of these hills held the reputation of
unyielding rebellion throughout history When India Pakistan and Myanmar went
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
10
independent from the Raj the tribes of Bandarban flew the Myanmar then known as Burma
flag for a few days During the Bangladesh Liberation War (1971) to gain independence from
Pakistan leaders of the tribal people sought allegiance with Pakistan government though
most the general tribal people were against the decision
Since Bangladeshi independence
In the late 1970s a policy of forced settling of Bengalis into Chittagong Hill Tracts to change
the demography of the region was pursued which later gave rise to much violence against
the hill people and the insurgency led by Shanti Bahini There has been an attempt to create
a division among tribal cultural lines between the Chakmas who led Shanti Bahini and the
Mrus by creating an anti-Shanti Bahini militia out of them Now after the peace treaty
Bandarban stands as a locally governed ethnic region together with the two other hill
districts Representation of numerous tribes of the district in the Hill Council now stands as a
thorn of dispute here Contemporary history of Bandarban has not been a happy one
despite much development initiatives taken by church organizations and UN agencies like
UNICEF UNDP and UNFPA as well as Bangladesh Army present in large numbers here
The district is still under a quasi-military rule Insurgents from across the border as well as
drugs and arms smugglers play a large role in the jungles here Newspaper reports of
discovering poppy fields or arms caches are not rare for Bandarban There also is much
tension between Bengali settlers and ethnic minorities as well as between early Hindu
settlers and recent Muslim settlers and between dominant tribes and lesser tribes
Administration
Administrator of Zila Porishod Kwa Shwe Hla
Deputy Commissioner (DC) K M Tariqul Islam
Bohmong king U Kwa Sine Prue Chowdhury
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
11
Economy
Heavily dependent on Jumm farming which is a slash and burn agricultural technique
Bandarban produces little that is of economic value outside self-consumption of the hill
people also known as Jumia Fruits (Banana Pineapple Jackfruit and Papaya) masala
(ginger turmeric) and tribal textile are the major exports of the district with tourism growing
fast as a source of revenue Much of the trade in fruit like most other commerce in the
district has been taken over by Bengali settlers
Clothes are mostly made of cotton wool imported from Myanmar and silk cotton which is a
rarity in most of Bangladesh All cotton is spun and woven by hand To promote local textile
there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in
Bandarban together with a wonderful sales center BSCIC has also introduced mechanical
spinning and weaving here
Bamboo and tobacco grows in significant quantity but largely is not considered as
economically profitable products Bamboo is used along with canes not just to make the
traditional stilt houses but is the material for most tribal craft including the bamboo smoking
pipe a major health hazard Some bamboo-craft and local-made cigarillos are now exported
out of the district
Two church-based development organization - Christian Commission for Development in
Bangladesh (CCDB) and Caritas are the major forces of development in the district UNICEF
is driving the education effort which is mostly directed at younger children
Tourism
Buddha Dhatu Jadi
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
12
―We welcome guests but dont want Bandarban to become crowded or polluted like
Rangamati We dont want to lose our culture nor see it consigned to a museum
mdashRaja Aung Shue Prue Chowdhury (on tourism)
Boga Lake
Bandarban lies by bus eight hours away from Dhaka and two hours from Chittagong and
three hours from Coxs Bazaar It is also possible to get there by a six-hour bus ride from
RangamatiThe Buddha Dhatu Jadi the largest Buddhist temple in Bangladesh located in
Balaghata 4 km from the townThis place attracts many tourists every year This Theravada
Buddhist temple is made completely in the style of South-East Asia and houses the second
largest statue of Buddha in Bangladesh The waterfall named Shoilo Propat at Milanchari is
another place tourists like to visit
The numerous Buddhist temples known as kyang in local tongue and bhihars in the town
include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar
Bawm villages around Chimbuk and Mru villages a little further off are also lie within a days
journey from the town Prantik Lake Jibannagar and Kyachlong Lake are some more places
of interest Boat ride on the river Sangu is one of the main attraction here for tourists
About Boga Lake
Boga Lake is the most beautiful natural Lake in Bangladesh It is also known as Bagakain
Lake or Baga Lake Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in
Bandarban The area of this Lake is about 15 acres It is about 3000 feet above sea level
The color of water of this Lake is blue and very nice There are many mythological stories
behind the creation of this Lake There are many tourists make their way to Boga Lake every
year especially in the winter season Small tribe community like Bawm Khumi have
localities besides the Boga Lake In the rainy season it is quite difficult to stroll beside the
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
13
boga Lake The road from Ruma to Boga Lake is still under construction There waiting lots
of pleasure and delight for you at Boga Lake You will definitely be amazed looking at the big
rocks lying in and out of the Boga Lake You can have a camp fire beside the Lake which
will be unbelievable and mind-blowing memory in your life
Information for Tourist
At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari (public
jeep) or a private vehicle From Ruma you can hire public jeep up to Boga Lake On the way
you have to register your name contact address and other details in the respective security
camp It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm
Beauty of Boga Lake
Boga Lake an inscriptive endowment of beauty and pleasure at Bandarban Bangladesh
Nature lovers always feel a thirst inside for beauty thrill and enchantment And the holy
nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is
publicly known as Boga Lake Boga Lake is considered as a source of wonder unlimited
beauty and adventure for the nature`s lovers and travelers So Boga Lake is waiting with its
unique beauty for those adventurous travelers who just not only want to satisfy their eyes
with artificial and tedious natural beauties but also want to fill their heart with eternal joy and
thrill to innovate their restless mind And it has emerged like a holy duty of the travelers and
tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
14
The highest natural Lake of Bangladesh Boga Lake
Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban Chittagong
Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty
can dare to be the alternative of Boga Lake Nature has created this Boga Lake with its kind
attention which results in a legendary reserve of water on the hilltop to attract the tourists
travelers and nature lovers not only from the local inhabitants of Bandarban but also people
from all over Bangladesh and even of the whole world
Location of the Boga Lake
The location of the Boga Lake is some kind of different than other common Lakes and water
reserves of Bangladesh One of the peaks of the mountain range Politai in Naitong mauza
situated in the renowned upazila Ruma of Bandarban Chittagong is considered the
politically recognized location of Boga Lake in Bangladesh It takes about 29 km way from
the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake Boga
Lake is about 65 km away from the Bandarban town Boga Lake is registered to be 1500fts
above sea level amp 15km away from Ruma Sadar Upazilla of Bandarban Boga Lake has
covered total 15 acre areas to attract the tourists and common people indeed
Alternative identification of the Boga Lake
Boga Lake is being identified through different local names among the inhabitants there in
the Bandarban city So the travelers and tourists must not be confused with the names like
Bagakain Lake Bagakyne Lake or Baga Lake along with Boga Lake It is an interesting fact
that the Boga Lake is also sometimes known as dragon Boga including some local
superstitions about the Boga Lake
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
15
Origin of the name Boga Lake
The origin of the name Boga Lake is derived from some domestic mythological stories The
word Boga is derived from the local word Baga which means a dragon or fire Actually some
super natural stories flame the fire about the Lake being the accommodation of an ancient
dragon indeed and that concludes the story of the identification of Boga Lake
Description of the Boga Lake
Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of
BandarbanBangladesh Boga Lake is accompanied with deep bamboo bushes from its
three sides which are bounded by mountain peaks Again Boga Lake is recognized as the
highest natural Lake of Bangladesh which is approximately 1500 ft above the sea level
Boga Lake has a rectangular shape either funnel shape But some experts argue that the
Boga Lake is about (3000-3700) ft above the sea levels indeed The Lake is supposed to be
38 meter deep There remains a small spring beside the Boga Lake which is called
Bagachhara (153m deep) Boga Lake is a closed Lake and to drain out water there is no
outlet Basically Bagachhara is the fundamental source of water along with surface
drainage rain water and seepage of spring soft and small rocks of different shapes have
almost covered Boga Lake surface
Mirror view of Boga Lake
The beauty and attraction of the Boga Lake changes with the color change of the Lake
Depending on various indicators like sun rays clouds` humidity and the so called existence
of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different
color at different seasons But usually the Lake water shows its extra ndashordinary crystal clear
mirror view of blue shade which reflects like pearls and more than enough to astonish a
tourist guy
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
16
Nature of the Boga Lake water
Chemical experts comment that the water of the Boga Lake is lucid or acidic So basically
Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes
In contrast some argue that the nearby people use the Lake water for drinking and some
planktons and bacteria easily grow in the water of the Boga Lake But it is really amazing
that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the
beautiful Lake to freshen up their mind
The mythological history of the Boga Lake
The interesting Boga Lake is believed to be created almost 2000 years back So it is very
natural that the creation of the Boga Lake is considered to relate with some ancient
supernatural mythologies The local inhabitants believe that this Boga Lake and its
surroundings have derived from an instant earthquake Legends mention that there the
particular area was the resident of the gods and goddesses of the aboriginal people But a
sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal
village people The story did not end there The deity reappeared in the form of a dreadful
dragon and was responsible for the instant earthquake which resulted in the craving of the
hillside disappearing of that village and the formation of the legendary deep Boga Lake
The present supernatural belief about the Boga Lake
The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some
strange specialty of the Boga Lake at the present time The Boga Lake actually never dries
up but there is no source of permanent water supply there because of not having the
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
17
existence of any particular stream to fall in or out Again every year during April- May the
transparent water of the Boga-Lake becomes muddy And these characteristics of the Boga
Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead
Expertsrsquo solution about the Boga Lake
Anthropologists geologists and chemical experts are trying hard to solve the mystery of
Boga Lake The tribal local people still believe that the ancient myth is unsolved But
scholars consider them just as superstitious stories because generally they cannot show any
strong evidence about the creation of the Boga Lake Geologists mention about the
existence of a dead volcano and the collection of the rain waters in the cave area of that
volcano resulted in the creation of the Boga Lake Even the nature of the water and the soil
of the Boga Lake also support their theory to some extent
Boga Lake for Tourists
It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place
of beauty and pleasure for those who loves to travel and to face challenges as well That is
why every year numerous tourists and travelers from home and abroad make their way to
Boga Lake compromising the hard journey and struggles because they are fond of real
beauty and mental peace indeed
Conservative thoughts about visiting Boga Lake
Generally people considered Boga Lake as an ancient and rough or hard to visit place That
is way Boga Lake was deprived of enlisting in their holiday tour spots for several years They
suspected that visiting Boga Lake requires restless hiking and trekking of hours through
some really hard and tough hilly areas where neither any transport nor any assistance is
available But reality is that they were being unattached with the recent status of the region
But most of these negative thought actually goes in vain these days It is true that the Boga
Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will
easily pave the way for one to experience the endless beauty of the Boga Lake
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
18
Ultimate adventure through visiting Boga Lake
It is not that much tough to access in the Boga Lake as it is heard And also people are not
actually unfit to visit the Boga Lake One just has to enlarge his visiting spots` list with newer
views and convert their dream into beauty with adventure Again one must show his bravery
and have to be prepared for any kind of challenges to be faced So the best way is to grasp
the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind
as well
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
19
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Boga Lake takes different looks during different nature
Boga Lake area the surrounding and the way to reach Boga Lake offers different elements
of beauty during different nature This diverse look of the Boga Lake can be differentiated
easily by a regular traveler of Boga Lake It will create thrill and diversity of beauty to the
travelers of Boga Lake too
Boga Lake During the rainy season
The way Ruma to Boga Lake is still under construction There is basically two ways to go to
Boga Lake One is through the `jhiripath` (jhiripot) and another is by the local vehicle
`chander gari` and then keep trekking to reach to Boga Lake But the zigzag road or second
way to Boga Lake becomes not usable dangerous and tricky to communicate during the
rainy season because of mud and seasonal water so if the travelers want to enjoy the
trekking side they will have to choose the winter to visit Boga Lake But it is also true that
they will miss several elements of fresh green beauty side which is offered by the nature
during the rainy season if they chose the winter to visit Though all these constrains are
there but it should be also added that the lavish green beauty and fresh environment and
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
20
fragrance of nature in the Boga Lake which is offered during the rainy season with the small
drops of rains cannot be compared with any other elements of beauty
Boga Lake during the winter season
The trip to Boga Lake can be most interesting amazing and adventurous during the winter
season undoubtedly because the historical trekking of 7 hours almost 22 km can only be
possible in the winter It is also possible for the trekkers because of not having mud or rain
The sky remains clear and weather remains cool The lofty zigzag roads become interesting
and the trekkers become enthusiastic to make the journey indeed It is true that without this
dry and cold weather the trekking is in a word impossible so the thrill remains undone But
there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature
of the Boga Lake and the freshness of the nature remains hidden there The lack of green
signs turns into the color of burned charcoal in the Boga Lake The roads are dusty and the
atmosphere is dry Although the nature hides its real beauty during the winter season but the
dusty rough roads are the only way to trek to Boga Lake during the winter and so for the
travelers and tourists the winter comes with its own beauty and advantages to have a great
trip to the thrilling Boga Lake
Hibernate from the chaos of life with Boga Lake
The confusing and monotonous city life when makes our life boring and tasteless then it is
needed to visit something different The same sight of beauty and nature sometimes also
makes our trip meaningless And for those nature lovers who want to feel every thrill and
experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of
beauty to make them overwhelmed all the way indeed
Beauty of Boga Lake
The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its
sights without any hesitation for the tourist to grasp those beauties And this pleasure and
beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and
confidence There remains numerous delight and elements of beauty starting from the soft
rocks lying in and out in a rhythmic way of the Boga Lake The calm environment then
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
21
makes the tourists familiar with the term beauty in peace The bamboo bushes around the
Lake the grass and the ―kashful― and the water lily and other plants contribute as like verse
of a great poem of beauty The travelers forget to take breathe when the high mountains with
the soft clouds on their embracing steeps appears in front of them around the magical Boga
Lake The tiredness and toil of journey all are bound to wash away with the scenic beauty of
the Boga Lake The beauty is not only amplifying but it is also inspiring to fill the eyes with
real and natural beauty
Attractions of Boga Lake
Boga Lake is one of those amazing beauties of this country and as well as this whole world
that words will be too limited to describe its magical attractions Boga Lake offers such a
beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake The calm
and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and
beauty where nature hugs them with its all treasures to make the history The beauty and
attraction is diversified sometimes it makes the travelers thrilled sometimes it gives them
peace and sometimes it makes them stunned with the incredibility of beauty The attention of
the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized
by the natural beauty of Boga Lake It is such a magnetizing place which will keep the mind
busy with astonishing beauty and attraction of its amazing mirror view of water resources
serpentine structure zigzagging thin pathway with all other smallest elements around the
Boga Lake
Delights around the Boga Lake
There are several ingredients around the Lake to make the journey memorable Organized
camp fire during nights can be enjoyed fully and be an un-faded memory of life Again
swimming with friends in the mirror like crystal clear water can add a new dimension of
pleasure during visiting the Lake The local inhabitants use the Boga Lake water for their
daily working and using purpose there
Boga Lake at the morning
The fresh view of the morning Boga Lake is more than enough to make the mind busy for
rest of the day with its captivating beauty The moon sets slowly over the Lake and then with
a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
22
light to wake the world of beauty up in front of its worshippers The magic then starts with the
reflection of numerous unseen colors and inexperienced beauty The world of beauty begins
to glow and slow steady but strong and shaking beauty starts to emerge which keeps the
eyes of the admirers overwhelmed all day long
Afternoon magic of the Boga Lake
The Sun with its magical lights can easily change and shape the beauty and charm of the
Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows
with the light of the Boga Lake Even the grass and dust also glows and spreads their beauty
with the ray of sun The sun dusking can make the tourists stunned again with eternal beauty
indeed When the afternoon sun starts hiding himself in the western hills it creates a
contrast of lights and shadows The local grass and ―kashful waves with gentle breeze and
the hilly sides seems to turn into real gold and thus the magical sun lights creates simple
history for the photographers with its heavenly beauty which satisfies more than eyes and
lenses through to our hearts` satisfaction
Boga Lake at night
The color of the dark is endless When the tourists stay at the Boga Lake sometimes they
get the lucky chance to experience the sight of full moon view during the Boga Lake night
The beauty of the moon with its thousands of glorifying companion- night stars creates an
unparalleled beauty of joy and thrill The reflection of the hills on the water through the moon
light is bound to make the travelers of the Boga Lake to be stunned with joy without any
doubt there
Tribal community in Boga Lake Bandarban
It is easy to imagine for the common people that almost 1500 ft above sea level and
unfavorable natural area of Boga Lake has made it without any existence of human
community or barren area indeed But the tourists and travelers will feel relieved to know that
they will find numbers of local tribes like Bawm or Bom Khumi and others on their way and
in the Boga Lake area too Generally the tribes are considered their asset in their journey of
Boga Lake to welcome them warmly and for the betterment of their interesting tour
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
23
Boga Lake para
Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there
are some other diverse tribal communities are noticed on the way or in the surrounding
areas of Boga Lake For example in the northern side of the Boga Lake their lives the Marma
tribal community which is renowned as the largest tribal community of our country indeed
Again there are also seen Murong communities in the Bog Lake area And all these diverse
communities form an act as a common community which is well known as Boga Lake para
Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous
for their friendly attitude to welcome the tourists and trekkers warmly
Tribal assistance in Boga Lake
The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and
trekkers to make a real adventurous journey with a smiling face But it is also cannot be
denied that the way of treating of the local inhabitants also add a breathe of satisfaction to
them in the Boga Lake area In that unknown unfriendly area from food to every single thing
the new comers have to rely on the tribal communities And to their utter surprise they just
not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it
And sometimes a bit educated and modern tribal families or identities can also instruct them
in different ways and let them know more information about ancient history and modern
political environmental and other positive or negative issues of their lives in the Boga Lake
Nature of tribal commons in Boga Lake
If we have to analyze about the nature of the local tribes of Boga Lake then those who have
experienced their company would hardly deny about their polite and friendly nature Apart
from a very few exceptions the common tribes really follow the traditional Bengali culture
They lead basically very simple life Most of them prefer or have to prefer cultivation as their
profession There is a common tradition of zum cultivation which is a renowned one in the
Bog alto They form usually large families and they are pretty much well behaved to their
guests of Boga Lake and try to make them satisfied to their hearts content They feel free to
share their lifestyle in the Boga Lake Some feel afraid of them before going to Boga Lake
being unknown of their nature But it is really good news that they are just like us and always
ready there to help the tourists out in the Boga Lake Do not be afraid mentality of common
ways and beliefs
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
24
Precautions in behaving with the aborigine people in Boga Lake
But it should be also reminded that none should criticize their culture or lifestyle or beliefs
while visiting their local areas of Boga Lake It is then actually normal that they could get
disturbed or angry And adopt some hostile behavior But it is really rare until the tourists or
trekkers do not wish to have a clash The guests of Boga Lake that is why should also be
well behaved with them should respect their culture and follow some common antiquate like
not to criticize them follow their instructions as they know better than the new comers and
they have potential right to instruct about Boga Lake Again it should be better not to
interfere in their personal matters and to take permission before framing or capturing their
personal images or videos and after all to adopt a peaceful relation to enjoy their trip without
any harassment in Boga Lake
Accommodation systems at Boga Lake
The local tribal communities have interesting arrangements for the tourists and travelers
accommodation of the Boga Lake They have built small but attractive cottages with
sufficient facilities within their range And it is really great that sometimes tourists or travelers
get amazed because of the beauty charm and unexpected facilities and building tactics of
the small cottages provided by the tribal communities in return of a comparatively cheap
amount of money almost 1500 ft above the sea level area of Boga Lake
Renowned cottage of Siyam Didi in the Boga Lake
It is really true that the tourists and the travelers should be grateful to some special
personalities who have worked and planned to lessen their hardship in visiting Boga Lake
Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset
and breathes of peace for the travelers and tourists She has emerged as an abstract of
assistance in the unknown area of Boga Lake for the trekkerlsquos travelers She provides
cottages for the trekkers and tourists to accommodate and also arranges their foods and
relative services in the Boga Lake and takes a great care to accompany with the very
friendly Bengali tradition After reaching Boga Lake it is very easy to find out her as she is a
familiar face there so with the help of a guide or the common people anyone can easily
reach to her and feel relieved in the Boga Lake
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
25
Hotel arrangements of Bandarban
The main visiting point Boga Lake does not have any hotel system there indeed So the
tourists or travelers have to arrange some local tribelsquos house for the purpose of their
accommodation But before reaching the destination Boga Lake the travelers have to stay at
the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours
or overnight And to their utter surprise the hotels are not too much expensive but much
luxurious indeed Tourists can hire a double bed room for staying at night at the cost of (700-
3500) Tk usually
Tourism spot
The precious thing costs a little more The destination Boga Lake is emerging slowly as a
famous domestic and foreign spot of tourism Thousands of tourists every year gets there
crowded to enjoy different sides of beauty and thrill Boga Lake is becoming one of the
famous domestic and international tourism sight and the part of our pride indeed
Journey to Boga Lake
One should have to be prepared for a long time journey experience to reach to Boga Lake
But the way is to reach to Bandarban first Then the ThanaUpazilla Ruma and then from the
Ruma Bazar the tourists or travelers should plan to visit Boga Lake
Transports
If anyone wants to visit Boga Lake from Dhaka or Chittagong then he might have to use
several transports like bus car rickshaw river cruise and bumpy jeep of Bandarban (locally
called chander gari or chader gari) and then by walking to the desired destination of Boga
Lake
Superstition about Boga Lake journey
Some still believe that trekking is the only way to reach to Boga Lake They even do not
know about the existence of Chander Gari vehicle If proper information is being collected
then things would get cleared that a little courage and confidence will easily pave your way
to the dream land Boga Lake
The routes to visit Boga Lake
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
26
One can go to Bandarban city following three routes mainly Dhaka Chittagong and Cox`s
Bazar To reach to Boga Lake firstly one has to go to Bandarban By bus or hiring private
jeep one can go to Bandarban
By bus
The easiest way to get to Bandarban is hiring a bus Among few services from Dhaka to
Bandarban the Dolphin at Kalabagan Unique service Shyamoli Paribahan at Gabtoli Asad
gate Fakirerpul Kamalapur Saydabad and S Alam at Kamalapur are considered as the
best services Generally they cost (550-600) Tk per person and takes around 67 hours to
reach The long tiring journey can be taken during the night time to pass the time and
journey easily Usually it is better to buy advance tickets to avoid interruptions There are
only a few services from Chittagong to reach to Bandarban such as Purbani at
Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person
The bus service is available from 630 am to 500 pm all day long after every 30 minutes
One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG
airlines) bus service (Shohagh is considered best) or a train service (Turna Nishitha
Subarna or Mahanagar) It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the
most popular is Purbani at Laldighi) To reach Coxlsquos Bazaar from Dhaka it can be made
either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or
GMG airlines) From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most
popular) But the honest advice is to take direct Bus service from Dhaka for the Dhaka
dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as
Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to
Bandarban One can also reach to Bandarban through Rangamati by the way of
Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not
recommended at all
By car
It is possible from Dhaka or Chittagong to rent a car micro bus or private jeep to directly to
Bandarban There are several services of micro bus Among them NOAH is popularly known
to all Air conditioned and 14 seated these micro bus costs around (7000-10000) TK
including all charges and air conditioned private car may cost around (6000-8000) Tk
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
27
including all per day Price may vary with different indicators indeed But it is strictly
discouraged by the experts because the roads are there are not friendly or as simple like
Dhaka or Chittagong The roads are free of jam but they are rough and unsmooth and
sometimes dangerously zigzag through the map The plain land drivers often get lousy or
confused in the hilly areas and they also do not know the locality or strategy to drive there
So it is needed an expert or habituated driver of those unfriendly roads to drive in such way
to avoid unwanted interruption and secure journey to Boga Lake
Bandarban to Ruma transport system
One can hire a public jeep Chander Gari or private jeep up to Ruma ThanaUpazilla of
Bandarban From Bandarban it takes first Chander Gari and then river cruise to reach to
Ruma The first trip of Chander Gari is at 9am The Chander Gari or bus will go in front of
Koikhong Jirilsquo in 1-130 hrs Then it is needed to have the boat journey The river Sangu
needs to be crossed by boat These boats usually carry ten people It costs about 30 tk per
person During the dry season the river remains virtually dry and it takes much time to reach
to Ruma It takes around one hour (more or less depending upon the nature and season) to
Ruma bazaar It can take 9am to 1pm to reach from Bandarban to Ruma Bazar
Chander Gari to reach from Ruma Bazar to Boga Lake
Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport
like a bumpy jeep open topped truck or bus in Bandarban to reach to Boga Lake This car is
actually having 4 wheels driving vehicle as land cruiser The drivers of the Chander Gari
have to be carefully trained and their tactics are pretty much different than the local drivers of
Dhaka or Chittagong city Because the roads are not smooth but enough rough and the
drivers should have to be extra strategic to safely drive the cars through the lofty and
serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake The passengers
usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a
single trip The Chander gari is available to take the tourists to Boga Lake 3 times a day from
the Ruma Bus stand or Chander Gari stand Tourists can ride on a Chander Gari by buying
tickets from the stands on the way to Boga Lake The transport can easily be compared with
a ride like roller coaster for the serpentine or zigzag road system A little hiking or rickshaw
at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander
Gari stand
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
28
Time schedule of Chander Gari
Chander Gari is 3 times available to reach to Boga Lake This are
The first trip at 800 am
The second trip at 1200 pm
The third and last trip 300 pm
It should be reminded that the best one is to catch the first tip to Boga Lake because the
latter journey is full of challenge adventure and uncertainty of long trekking and all stuffs
And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm
because of natural risk and unsmooth way After reaching Ruma Bazar the tourists have to
seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone
wants to start that day for Boga Lake So the tourists should try to catch the first Chander
Gari for their own safety and enjoyment
Hard rock roads to Boga Lake
The roads to Boga Lake is not smooth but challenging basically for two reasons One is for
its longer duration and another is for its rough dry and zigzag unsmooth way to go to Boga
Lake surroundings fill with dust and dirt indeed
Journey by Chander Gari
The first advice is for the travelers not to be nervous The drivers are quite experts They
would not let you easily to fall down Secondly passengers should try to be squeeze The
transport basically moves through the top of the hills from one base to another directly like a
bumpy ride It is thrilling as well as challenging The thorny roads can easily move the
travelers up and down according to the soft rock soil made or brick laid roads which are still
under construction It is beyond mention that they have to sit tightly with much confidence
Trekking and climbing hills to Boga Lake
During the winter season the tourists can have a walk to Boga Lake- the historical trekking
takes approximately 6 hours and way of 22 km to Boga Lake It is a bit tough part of the
journey Sometimes hills seem too harder to climb and travelers wish to give up But they
have to keep patience to reach to the desired destination of Boga Lake It would be easier
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
29
for the trekkers to keep a bamboo stick with them for keeping balance It is also easy to go
down rather than going up scientifically
All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance
The simple graph from Dhaka to Boga Lake using two different ways
Dhaka ndash Bandarban city (by bus) ndash Ruma Sadar (by Chader gari) ndash Ruma Bazar (by Hired
boat) Boga Lake (By walking at the Hilly Road about 22km) ndash Ruma bazar (by walking in
Jhiri Pot around 16 km) ndash Bandarban city (by boat) ndash Dhaka (by bus)
Guides in the Boga Lake
Travelers can hire guides from the local hotels of Ruma Bandarban because it becomes
kind of impossible without a guide to visit the Boga Lake Because the tourists are totally
unknown and unaware of the new atmosphere Guides are available at TK (500- 600)
approximately per day for the travelers Guide will also stay and eat with the travelers cost
indeed Guide is damn necessary for the strangers and first timers An experienced and
smart guide is needed who will understand the zeal and thirst for knowledge and beauty
Tribal guides can offer a better service because they are more experienced about the Boga
Lake
Arrangements of foods in Boga Lake
It should have to be noticed that there is no residential or non- resident hotel motel or
restaurant in Boga Lake So the tourists or travelers should have to manage their foods
drinks and other stuffs from local tribal communities they have to pay them for this services
which is not too much expensive at all
Location Transport Time Fare
Dhaka to Bandarban S AlamSaudia
DolphinUnique
1030pm-
630am
Tk 550-600-
(BDT)
Bandarban ndash Sangu By Chander Gari or Bus 900am-
1030am
Tk 70- (BDT)
Sangu ndash Ruma Bazar By Boat 1200pm-
130pm
Tk 30- (BDT)
Ruma Bazar ndash Boga
Lake
By Walk About 6 hours
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
30
Available foods in Boga Lake
The local tribal people consider almost everything that can walks fly or swim as food so
travelers should have to be damn conscious and investigate to avoid dog meat dried snakes
and other uncommon dishes Most of the foods cooked by the tribal peoples feel too much
hot but extra ordinary delicious to the tourists again the natural view and supreme tiredness
by trekking easily helps the tourist to grasp more and more taste from the local spicy foods
of Boga Lake Dry fishes are most common food item here Nappy a semi dried fish paste
with powerful flavor is one of the top delicacies
Dry Foodstuffs
The travelers can manage some dry food stuffs to carry with them to Boga Lake but they
should keep in mind that the bags cannot be heavier much because it will create trouble
trekking the Boga Lake mountainous area Rather they should try to keep their travelling
bag as light as possible for their betterment of Boga Lake tour Tourists can pack all their
necessary stuffs in extra water resistant bag to Boga Lake
Drinks of Boga Lake
A local rice wine called Arraa is a popular drink It is often flavored with stone-apples
pineapples and elachi Other than this coconut juice tea and normal waters are available
here Tea is a popular drink commonly delicious but server with salt rather than sugar here
Precautions before trekking the Boga Lake
Travelers should have to be enough confident about trekking a long way and also to be
energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads
indeed They can carry some energy drinks with them But it is also important that they
should carry as less stuffs as possible to make their journey easier to Boga Lake Trekkers
should carry with them some energy drinks painkillers Medicine saline glucose
insecticides and be very careful about mosquitolsquos and insects
Malaria affected zone Boga Lake
Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected
zone So the travelers have to take necessary precautions while travelling the Boga Lake
area such as
Travelers should take relative medicines with them to Boga Lake
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
31
Tourists should be careful about local mosquito and insects
They should carry with them mosquito resistant spray and other stuffs to keep
themselves safe in the Boga Lake area
They should try their best not to be affected to happily enjoy the sight and beauty of
Boga Lake
Tourists should also consult with some doctors before visiting the Boga Lake area
They should have to carry first aid box and particular medicines with them with them
for emergency
Malaria prophylaxis is highly advisable Avloquin and Malacide are two popular local
brands of the drugs which should be purchased as early as possible
In the case of emergency Bandarban District Hospital has arguably the best
treatment and research facilities for malarial treatment in Bangladesh
Precautions and consciousness
Be careful about using local water
Travelers can carry their own mineral water but they should keep in mind that they
have to carry those in the hilly areas with them
Tourists have to pack their bags in water resistant bags
They should avoid heavy loads to Boga Lake
It is easy and safe to use back packs then other kind of bags or luggage
Avoid about acting in a hurry
Take slow steps while walking otherwise travelers may get tired in a very short time
Tourists always should have to be nature friendly
It is their major duty to keep the nature clean
Be friendly with the local inhabitants
Be careful and seek permission from the ethnic people before taking photographs
Travelers should carry water purifying tablets with them
While trekking it feels damn tiredness to those who are not habituated So they
should store much more energy to reach to the dreamt destination Boga Lake
Patients and weak and faint hearted persons are strictly requested not to travel to
Boga Lake for their safe and secure mind and life indeed
Dust and dirt Allergic should take extra care of them because the way can be
compared with the paradise of dust to Boga Lake
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
32
Luggage should have to be carried individually while trekking so be careful about
their quantity and curse the extra load strictly
But in another way vehicles can reach Boga Lake with some risk So they can carry
those luggage but it is also not free from the risk of being lost actually
It is better for the travelers not to interfere or interrupt in local tribes` personal matters
like zum cultivation or deforestation Obviously it is not legal or required But we
should keep in mind that that place is considered to be their own and none should
interrupt while visiting the place It will add nothing but just problems If it is wrong
then they can complain later through governmental authority And it is also safe for
both
Security
The travelers should have to be careful about their safety and security They have to register
their name number and contact address and other important stuffs in the respective security
camp before going to Boga Lake It is also restricted that travelers cannot leave Ruma after
4 pm because of the security purpose But it is still true that after taking all these
precautions western or modern culture tourists can also consider Boga Lake as a great
security risk which is as well as adventurous too All non-Bangladeshis are required to
contact and register with the local police in Bandarban
Local animals of the Boga Lake area
Along with local animals and snakes colorful lizards and local lizards are animals of
attraction there around the Boga Lake
Some important advice to follow during the journey to Boga Lake
Price may vary with different indicators So be careful before fixing price
Try to avoid unknown persons and strangers on the way
Time calculation is the most important part of the journey to convert it into good or
bad experience
One cannot leave for Boga Lake after 4pm Time should be planned with this factor
It is better to start the journey in a group It is safe too then
The local inhabitants have unbelievable power and strength They can squeeze
anywhere
The travelers should mentally and physically prepared for a tough and heard journey
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
33
There are two ways to go to Boga Lake ndash Ruma and jhiripath Those who are young
and enthusiastic they can try both the ways for experience and adventure
The Sangu boat schedule is 800am and 1200pm like that very long distance time
so to save our time and energy we should be careful about schedule and time
conscious indeed
Extra energetic for hiking
Proper time calculation is needed
The tribal cottages is not so costly one can stay per night 100 Tk only
How to go Bandarban
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
34
Community
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Bomong Marma Mru Tanchangya Khyang Tripura Lushei Khumi Chak
Kuki Chakma Rakhine or Arakanese Riyang Usui and Pankho The religious composition
of the population as of 1991 is 4762 Muslim 38 Buddhist 727 Christian 352
Hindu and 359 others Religious institutions is Mosque 2070 Buddhist 900 (256 temples
644 pagodas) Hindu temple 94 and Church 2 The Mru also known as Murong who are
famous for their music and dance The Mru in major numbers have converted to the
youngest religion in Bangladesh ndash Khrama (or Crama) ndash a religion that prohibits much of
their old ways They are proposed as the original inhabitants of Bandarban
The Bawm are another major tribe here Now converted almost totally to Christianity they
have taken full advantage of the church to become the most educated people in the district
The Marma also known as Magh are of Arakanese descendants and Buddhists by religion
and are the second largest ethnic group in the hill districts of Bangladesh
The Chakma and the Tanchangya are also closely related The Khumi live in the remotest
parts of the district and the group is thought to include yet unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and Animism All these clans
and groups are clustered into two major ethnic families - the hill people and the valley people
- though since the Kaptai dam flooded the valley to give birth to Kaptai Lake the valley
people have started to live on hill tops along the hill people
There are more than fifteen ethnic minorities living in the district besides the Bengalis
including the Marma the Arakanese descendants and Arakanese (Rakhine) who are also
known as Magh Mru (also known as Mro or Murong) Bawm Khyang Tripuri (also known as
Tipra or Tipperah) Mizo (also known as Lushei) Khumi Chak Kuki Chakma and
Tenchungya who are closely related Reang (also known as Riyang) Uchoi (also known as
Usui) and Pankho
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
35
The Mru also known as Murong who are famous for their music and dance The Mru in
major numbers have converted to Khrama (or Crama) the youngest religion in Bangladesh
that prohibits much of their old ways They are assumed to be the original inhabitants of
Bandarban The Bawm are another major tribe here Now converted almost totally to
Christianity they have taken full advantage of the church to become the most educated
people in the district The Marma are Arakanese descendants of Myanmar by origin and
Buddhists by religion and are the second largest tribe in the hill districts of Bangladesh The
Khumi live in the remotest parts of the district and the group is thought to include yet
unexplored unclassified tribes
These ethnic groups are again divided in hundreds of clans and sects principally dominated
by four religious threads - Buddhism Christianity Hinduism and a number of pagan faiths
All these clans and groups are clustered into two major ethnic families namely the hill
people and the valley people Since the Kaptai dam flooded the valley creating to Kaptai
Lake the valley people have started to live on hill tops along the hill people
Inventory (Resources)
Adventurous Hills Prainglsquo (local wine) Tribal Festivals
(Boishabi Shangrai
Probarona Purnima
Raajmela
Raajpunna)
Tribal Lifestyle Jhum cultivation
Boga Lakelsquo Silent evening in
moonlit night
Murong Paara
Myths about Boga
Lakelsquo
Tulubong Jheeri Patang Jheeri
Darjeeling Paara Chema Khaal Zingsian Falls
Passing Paara Shangu River Natural fruit gardens
Keokradong Greener nature (in
rainy season)
Chingri Jheeri
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
36
Figure Map of Attractions
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
37
What happens to an unplanned destination
Smith (1992) developed a model that showed typical evolution of an unplanned beach
resort Using that as our fundamental basis we tried to develop a model with 6 stages that
will show the consequences that will occur if we proceed with no plan in developing Boga
Lake
We just saw that if we do not go for a well-planned way to develop Boga Lake then it
may damage the destination So all we need to do is interactive planning to prevent
that crisis and successfully equip it with development initiatives
1 Information feedback consultation and negotiation with the local community
2 Open participation of the stakeholders that will lead to better decision making
3 Plan that we mutually agreed to implement with the local community
4 Success measured by the achievement of agreement on action and by resulting
change
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
38
Planning scale
1 Site scale planning
2 Destination scale planning
Types of planning
1 Short-term planning (1-4 years)
2 Long-term planning (5-10 years)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
39
Activity
Present Activities Future Activities
Backpacking
Camping
Photography
Swimming
Sight- seeing
Trekking
Solitude songs
Wildlife safari
Wildlife survey
Coneing
Fishing
Bird watching
Cycling
Tree walking
Snorkeling
Bungee jumping
Cliff jumping
Volleyball
Kite flying
Elephant riding
Horse riding
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
40
Facilities and Services
Topic Current Scenario Scenario after Development
Communication amp
Transportation
1 Bumpy and risky roads 1Smooth roads
2 Becomes slippery and
impossible to ride on
vehicles during rainy season
2 Reduction of those
3 Goes under water during
flood
3 Higher roads
4 Roads are not properly
maintained
4 Properly and regularly
maintained
5 Vehicles sphere parts
are not reserved
5 Available garages by the
roads
6 Dusty 6 Reduced dustiness of
roads
7 Narrow roads 7 Roads will be properly
planned and widen
8 Sudden deadly turns 8 Proper notice would be
provided
8 Lack of stoppage Sufficient stoppages
9 Fluctuation of the rent Fixed rents
10 No alternative ways of
access
11 Limited
telecommunication
Easy communication
Food and Beverage
1 Diversified food is
unavailable
Well developed and
diversified food
2 Available food is not rich
3 Praing is not scientifically
proven safe
Scientifically tested and
numerous flavored beverage
4 Absence of traditional
food
Established traditional food
5 Unhealthy and unhygienic
kitchen
Healthy Hygienic and well
maintained cooking facility
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
41
Accommodation
1 Poor Condition of toilets Standard toilet facilities
2 Absence of tap water Available supply of water
3 No indoor bathing
arrangements
Well established bathroom
and shower
4 Poor sanitation Quality sanitation
5 Inefficient services Satisfactory service
Games amp Recreation
1 Lack of activity Highly active and interested
participation in gaming
2 No proper infrastructure
or playground
Proper infrastructure and
playground
Cultural Activities
1 Dont want to be exposed
(performs within themselves)
Interested participation and
performance for the tourists
2 No remarkable noticeable
activity
Regular cultural activity
Health Care amp Sanitation
1 Primary aid is unavailable
(nearest one is at ruma
bazar or at Darjeeling para)
Available primary aid and
medical facility
2 If emergency situation
occurs people have to travel
to rumabazar for treatment
(4-613 Hours journey)
Available medical facility at
very close distance
3 Unconscious about
healthy environment
Aware about public health
4 Improper sanitation Satisfactory sanitation
5 Malaria is contagious
during rainy season
Reduced mosquitoes
Socialization 1 lack of mobilization Mobilized social community
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
42
Impacts of Tourism Development in Boga-Lake
Cultural Impact
Positive
Tourists from different places can have a unique experience by socializing with
the native people The guides and different stake holders are very friendly with
tourists and provide tourists valuable and exiting information about the place and
their culture
Investment opportunity for locals and sometimes from outside investors are made
with the development with tourism
Commercialization of different native products and foods can be possible
The service providers can adapt to the demand of tourists and standardize their
products and services
The cultural affairs of them can be promoted through tourists (word of mouth) and
that may encourage them to protect their ethnicity
Negative
Cultural clash can be happened due to the cultural difference and intolerance of the
tourists and host community The clashes can be happened due to-
Inequality
Irritations due to the tourists behaviors
Job level friction
Resource use conflict
Crime
among the residents
Community Enthusiasm
1 people do not understand
what will benefit them
Will understand the positive
facts
2 unrecognized leverage Recognition of leverage
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
43
Environmental Impact
Positive
Touristslsquo interest can motivate local people to preserve wildlife and natural
resources
Tourists can raise fund to protect local animals and species like snakes and wild
bears
Tourism can provide the opportunity of alternative sources of employment so the
animal hunters donlsquot need to hunt wild animals any more
Tourism can persuade local community to serve tourists a clean environment to
spend some time in
Negative
Threat to the environment due to the ignorance of tourists
Different types of pollution like- water soil noise air
Sewage problem can occur if the sanitation situation of tourists can go on for
some more time
If a resort or more attractive and satisfactory cottage are made then some land
loss will occur in the arena
Too much tourist gathering can disturb the wildlife breeding system
Economic Impact
Positive
Employment opportunity will increase both in direct and indirect way as the
development activities and tourist gathering increases
Opportunity for the local people will increase as tourists need different services
and products and they can provide these to the tourists
Tax income of the government will increase as business increases in the area
Investment in the tourism related business will increase and more economic
activity will happen in the area
Public utility systems will increase as tourists need different kind of services in the
destination
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
44
Transport facility will be increase both for the tourists host community and
businessmen
Negative
Initial cost of infrastructure for the tourist is very high and normally the
government takes all the responsibility to finance
Tax will be opposed on the host community at the first step
Price hike will affect the economic activities of the locals too
Terrorism can be another major problem for both the local community and the
tourists
The development activities may not benefit the locals all the time
Imported labor force can lower the chance for the local people to get job
Social Impacts
Positive
Infrastructure and amenities can be used by the local people as well as the
tourists
Tourism persuade to preserve the local customs handicrafts and festivals
Tourists positive behavior can increase create civic pride of the hosts
Cultural understanding can increase the relationship of the tourists and hosts
Negative
Crowd and congestion can arise some problems in the local community
Drug and alcohol problem is very obvious in the remote tourist destinations
Crime can be another threat
Local people may have to make way for tourists
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
45
Issues and Constraints
Land Ownership
A Chakma leader from the Chittagong is on record as having once said that the Chittagong
the land problem is the main problem In the same way a writer on the Chittagong issue
concluded that To any observer of the Chittagong it is crystal clear that peace in the
Chittagong is largely dependent upon the resolution of the land issue This opinion is shared
by many other people too
The major changes that are proposed by the accord contain the following provisions
To enhance the land administration powers of the hill district councils
To enable the district councils to receive a percentage of the income from forest
resources and from the royalties from mineral extraction
To provide for the settlement of land related disputes through the formation of a
commission on land
To cancel the leases of lands granted one-resident individuals and corporate bodies
where the concerned lands have been left unutilized for more than ten years
To conduct a survey of the lands in the Chittagong
Smuggling
Smugglers use the local people to cultivate opium poppy flower and trade these drug items
throughout the whole country and in neighbor countries like India and Malaysia In some
cases they force locals and make them to stop cultivating other kind of crops to make more
money
Some Issues of Tribes
Poverty
Education
Health and nutrition
Manipulative activities
Different NGO foreigners convert them from different religion to Christians which seems to
be manipulative to me That is because they are losing their authenticity when performing a
different and new religion
Transportation Problem
Local people regularly face transportation problem as there is no easy way to go to the
nearest market that is Ruma Bazar They have to wait till the Haat Day which is Monday
They have to carry their crops and fruits from the hills to the car way in a regular basis
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
46
Some Insignificant Tourist Generated Problems
Inaccessibility of local trade center is a barrier to local commodity production
Tribal people are indifferent about improved financial condition amp upgraded lifestyle
development which might lead them to economic exploitation
Language barrier is creating economic discrimination govt must train more people to
mitigate
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
47
Market Analysis
a Who is our market
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
48
Figure Motivators to be considered while positioning
Physical (dominates)
Relaxing in moonlit night on
the wooden corridor
Trekking on the hills
Swimming in Bogalake
Fishing from chema lake
Boating and other sports
Emotional
Nostalgia
Adventure
Escapism
Spiritual fulfillment
Personal
Search for economy in very
limited income
Cultural
Experiencing aboriginal
culture
Sightseeing
Status
Not much from this type we
are selecting
Personal development
Gathered knowledge from
cultural programs
signboard and other
medium
Watching tribal dances
songs jhoom harvesting
Motivators that will work for the
major market we are targeting
(Young people with low budget)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
49
SWOT ANALYSIS lsquoBoga Lakersquo
Strengths
Unique destination
Hill lake falls at a place
Safety and security
Local culture
Hospitable community
Paradise for adventure tourist
Rich tracking route
Weaknesses
Infrastructure (accommodation privacy sanitation food amp baverage)
Regulation amp ideation
Public activities
Environmental pollution
Accessibility
Short tourism season
Lack of diversified tourist product
Opportunities
History (new era)
Still too much to discover
Scope for huge development in a large scale
Comparatively new market
Changing taste of tourists
Threats
Small number of adventure tourists
Available developed destination
Cultural conflict
Low budget of target market
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
50
b What market segment to attract
Travel Market Segment for Boga Lake
1 Purpose of the trip Usage Segmentation
a pleasure
b adventure
2 Channel of distribution Segmentation
a direct customer sale
b regional local tourism association
3 Socio-economic or demographic Segmentation
a age 18-40
b sex mostly men
c education everybody
d income low-high
e occupation students to new job with group
4 Product Related Segmentation
a adventurous activities
b trekking climbing
c bungee jumping
d boating
Length of stay 2-3 days
Transport chander gaari
5 Psychographic Segmentation
a adventure lovers
b backpackers
c nature lovers
Motivation physical recreation
6 Geographic Segmentation
People from all over the country but locations that
possesses more young students and professionals with
access to the information of bogalake and higher word-of
mouth communication- (Dhaka Chittagong)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
51
c How the market positioning will work
Figure distance between market and destination
Effective positioning demands identification of market segment that we want to attract To
serve that purpose we need to know the distance between market and destination The
findings will be if the destination is located in evening distance weekend distance and
vacation distance Depending on that knowledge we can properly position our marketing
strategies
d How the marketing myopia can affect our business
The service providers in Bandarban donlsquot have any training or knowledge about current
trends in hospitality industry Moreover they donlsquot have any intention to develop their
services and diversify their facilities
From Porjotoner Dosh Digantalsquo by honorable Professor Dr Rashedul Hasan we can identify
this problem The accommodation facility there is not nearly developed They accommodate
group tourists where they attract a huge range of market segments
The bed set used to sieve tourists is dirty and smelly They donlsquot wash them in a regular
basis They donlsquot even clean the room after a tourists have checked out
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
52
e What will be in our marketing mix
Product
A Accommodation
B Theme park
o Cliff jumping
o Boat riding
o Cycle trekking
C Cultural center
D Natural assets
o Lake
o Hills
o Falls
o Wildlife
E Cultural assets
F Souvenir
Promotion
a) Advertise in international tourist based publications
b) Research programs for television channels
c) Destination based television programs
d) Web promotion
e) Spamming
f) University based promotion program
Price
Group Based Price
a) Comparatively cheap
b) Inflexibility in schedule
c) Cost plus benefit pricing
d) Comparatively high profit generating segment
Specialized Price
a) Needs to be pampered
b) Value based pricing
c) Flexible schedule
d) Comparatively less profit generating segment
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
53
Place
a) Raikkyang
b) Send-vo-falls
c) Murong Para
d) Chema Khal
e) Zingsian
f) Saka Hafong
g) Nagapahar
h) Chingri Jhiri
i) Bogamukh Para
j) Kewkradong
k) Passing para
l) Tublong falls
m) Jadipai
n) Ruma khal
o) Boga lake
Public participation and support
The plan we are going to adopt is interactive one Interactive plan demands contribution of
the decision makers as well as active positive participation of the local community According
to the current scenario of Boga Lake the main three decision makers namely government
organizations non-profit organizations are present However currently they are not actively
participating in the development of the tourism of that area when another important sector
business enterpriseslsquo are not noticeable
Groups related to our development project are of four categories These groups are
1 Government Organizations
2 Non-profit Organization
3 Commercial enterprise and
4 The Community
Here three groups of our plan is strongly present and the group which is not working very
strong is commercial enterprise
Government Organizations
Upozila Parisad
The key person of the Parisad are
1 Mr Ongthoaiching Marma
Upozila Chairman
2 Mr Jingsom Lian Bom
Upozila Vice Chairman
3 Miss Jing Eng Moy Bom
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
56
Upozila Vice Chairperson (Female)
There are some banks as well working as government organization these banks are
1 Bangladesh Krishi Bank Ruma Bazar
2 Sonali Bank Ltd Ruma
Non-profit organizations
NGOs are working as non-profit organizations The available NGOs are
GRAUS
CARITAS
Grameen Shakti
CCDB
BRAC
CAF
Ganashasthya
IDF
The Leprosi Mission
Padakkhep
Hope-87
AGAPE
Humaneterian Foundation
UNDP
Poly Child Sponsorship Program
Ruma Child Sponsorship Program
Green Hill
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
57
The Community
In case of the community involvement we saw positive attitude of the local people to their
community This indicates that we can involve them to our plan and find a way out of mutual
benefit of all the parties involved in the plan
Goals Objectives and Strategies
Goals
Increase the standard of living for local residents
To build Boga Lake as a world class tourist spot
To generate more profit and tax from tourism sector
Mobilize the local community
Overall economic development
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
58
Objectives
Make tourism as a strong economic base for the local people
Build community services both for tourists and hosts
To create more jobs not disturbing the environmental activities
Train locals so that they can satisfy tourists
Tax income increase
Facilitate local business
Enhance tourist season
Develop amp protect environment
Protect ethnic culture
Improve the interaction between tourists and local people
Improve transportation system
Improve public amenities
Improve health facilities of destination
Strategies
Partnership with tourism department
Lengthen the tourist season
Implement quality control methods
Build cliff diving
Build cultural center
Build micro convention centers
Create more jobs related to tourism
Export intellectual property
Obtain trademark
Implement higher yielding tourism services
Arrange training programs for performers
Small practice and training seminar for interested tourists
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
59
Theme Slogan and Logo
Slogan Trek to Heavenly Hill
Logo
Attractions and Programs to be included
Map of the Attractions
Here we are presenting a map created from various articles and references regarding the
places of attractions and their probable distance from our core attraction Boga Lakelsquo
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
60
Tourist Zone (proposed)
For the convenience of implementing the plan we have decided to divide the places near
Boga Lakelsquo into different zones Here is the example of Zone 1
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
61
Itinerary
Package One
Duration of Stay One Night
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have
to track to the high ground of
Boga Lake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of
Boga-Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
―মরংপাড়াrdquo Cliff Diving trip to
―চ ংচড়ঝরণা tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people
will organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage or
spend an exclusive night in
our Valentine Boatlsquo in the
tranquility of Boga-Lake You
may also spend your night in
our tree house with lake
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
62
view
Next Day
1000 am Breakfast and Departure
Package Two
Duration of Stay Two Night
Day 1
Time Activity Details
230-330 pm Tracking ―Adventure tour to Boga-
Lake from the last stoppage
of ―Chander-Gari you have to
track to the high ground of
Bogalake
330-400 pm Break Letlsquos take a breath It will
help to regain your strength
ITrsquoS SHOWTIME
400-430 pm Swimming Opportunity to swim at the
cold refreshing water of Boga-
Lake
430-600 pm Games
[Volleyball Football Kite
flying Visiting nearby
― rdquo Cliff Diving trip to
― tree walking with
rope ]
Group tourists will enjoy
quality time playing various
games with other tourists
630-830 pm Cultural Show
[Traditional songs dance
show myth sharing Bonfire
]
At sunset the local people will
organize their Traditional
Cultural Showlsquo in the cultural
center
915-1000 pm Dinner Homemade food will be
served
1100 pm Bed Time Take a sound sleep after a
long day in our cottage on an
exclusive night in our
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
63
Valentine Boatlsquo in the
tranquility of Boga-Lake
Day 2
1000 am Breakfast and Departure Homemade food as well as
local fruits will be served
0800 am Preparation for an
Adventurous tracking
―Keokradong
Saline amp dry food
distribution
Distribution of bamboo
stick Believe me you
will need it
Familiarization with
the guides and
instructors
0900 am -0100 pm Tracking Bird watching
Photo-shooting
Let the Adventure to the
Heavenly Hilllsquo beginhellip
Passing Para
Darjeling Para
Kewkradong (one of
the highest peak of
Bangladesh)
Jadipai
Chingri Fall
0230-0400 pm Return to the nest Climbing was a hard task
Right This time it will be a
test of your patience and
mental strength Prove
yourselfhellip
0430-500 pm Refreshing natural SPA It has been a tiring day You
must be exhausted Let the
cold water of magical Boga-
Lakelsquo take care of that
0500-0730 pm Nap time Give your body a rest with a
sound day nap You deserve
it
0800-0900 pm Indoor game show Funny indoor games will be
conducted with small size
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
64
cultural show
Puzzle game
Solitude song
Lottery
Learning tribal dance
Lame jokes
Standup comedy
1000 pm Sky Watching What a day it was Itlsquos time to
feel the solitude and the
dazzling sky
Feel the vastness of the
universe and embrace the
little memories you have
gathered today
1100 pm Sleeping time Now all you need a long and
deep sleep
Administrative and Support Zone
Communication
Electricity Generation
Water Supply
Logistics
Engineering Department
Laundry
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
65
Action Plan
We need to ask these questions to make sure the action plan functioning properly
Level of
analysis
Activity and questions
Interacting Allocating Monitoring Organizing
Actions How can the
Rajas and the
community
residents in
Boga Lake be
encouraged to
see the
destination
through the eye
of tourists
How can
Bogakain
community best
achieve their
action plan
objectives
How community
resource
persons are be
best evaluated
by community
tourism action
members
How can we
involve the
Bogakain
community with
our action plan
and build a
sense of
ownership
Programs How the existing
attractions
facilities and
infrastructure be
developed to
enhance image
of Bogakain
Para
community
How should
communities be
selected to fund
their tourism
action plan
How is research
into present and
potential tourism
target markets
best conducted
by tourism
action
committee
How can sound
local tourism
strategies be
built into a
regional
strategy
Systems How should the
community
promote
attractions and
facilities to
travelers and
tour operators
How can we
ensure that local
authority is
functioning
properly
How the quality
of this action
plan can be
evaluated
How should the
community
organize its own
tourism
strategy
Policies With the
strategies to
develop
economic
How should we
allocate budget
and manpower
to ensure that
How can
Bogakain
community
regularly check
How should the
industry be
restructured so
that it will have a
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
66
condition and
master plans
we are taking
how should the
action plans for
Bogalake be
managed
community
covers all
important steps
the effects of
tourism on its
social structure
broader base
making it more
representative
and responsible
to the Bogakain
community
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
67
Gantt chart
Funding
Government
BASIC Bank
Public-Private Partnership
20 initial investment by BPC
Investment by NRB through Probashi Kolyan Bank
ADB
Leverage Gained from the partnership with PATA
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
68
Budget for 10 Years
Particular Description Amount ( )
Initial Cost Brainstorming 100000
Master Plan 5000000
Land Purchase Legal Requirement 50000000
Recruiting Staff 50000
Launch 1500000
Evaluation 100000
Adjustment and Modification 1000000
Reserve for the Unforeseen 2000000
Fixed Cost
Accommodation
Lodging 500000
Resort 1200000
Power and Utility 1080000
Hospital 2000000
Maintenance amp Training (Hospital)
(20000010)
2000000
Accessibility Would be done by Army under govt costing
Entertainment
Cliff Jumping 500000
Boat 500000
Cycle Trekking 1000000
Bungee Jumping 500000
Pub 5000000
Cultural Center 1000000
Sliding 500000
Wipe Out Zone 10000000
Canoeing 2000000
Puppet Show 100000
Souvenir shop 200000
Others 5000000
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
69
Variable Cost
Training 20000000
Security 1000000
Maintenance (110000010) 11000000
Staffing (1000000010) 10000000
Waste Management (1000000010) 10000000
Promotions
Advertisement (10000000010) 1000000000
Print Media (100000010) 10000000
Public Relations (100000010) 10000000
Road Show 20000000
Brand Ambassador (1000000010) 100000000
International Tourism Fair Attending
(100000010)
10000000
Evaluation Strategies
i Project Metrics
ii Evaluation Time Frame
iii Data Management
iv Considerations
In addition the strategies listed below will help to successfully complete the evaluation of the
project and to accurate records and interpret achievements
i Be proactive
ii Think like the funder
iii Select proper metrics
iv Define success
v Measure quantitatively and qualitatively
vi Select appropriate method
vii Specify a star-up time to design your evaluation
viii Save time for your evaluation design
ix Use outside expertise if needed
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
70
Findings of the Market Research
Population Adventurous young tourists (20-25)
Size 10
5 of them travelled as organized tourist 4 of them went there as a self-organized
tourist one has travelled in both way
Word of mouth Recommendation of Friends and family works as the strongest driving
force in promotion of ―Bandarban
5 chose ―Bandarban for Adventure Purposehelliphellip4 choose it for ―Beauty amp Natural
landscape―helliphellip 3 of them were only holiday seekers
―December is the most favorable season for tourists
Recommendation
Recommendation is a must for any sort of planning tool It is an organizational strategy to
identify necessary steps towards a goal It considers details may help limit setting for an
organization and is efficient in that it is saving resources over trial and error A written
recommendation also serves as a token for an organizations accountability
Recommendation for Boga Lake
We have to build infrastructure at first Before developing Boga Lake to the full form
we cannot go for marketing That may result in a negative way Touristslsquo negative
word-of-mouth creates a big problem for a new destination The whole development
may go unsuccessful
The funding should be adequate Without proper funding the whole development
process may go down An unfinished work may seem very unprofessional to a
tourist So to build the destination as tourists want we need to develop it very
carefully and to do so enough and quick funding is necessary
Necessary facilities should be developed quickly so that the destination can start
attracting a small segment of market and run test how they are responding to the
development
Environmental protection should be our first priority By destroying the environment
we cannot achieve the long term goal of the plan
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
71
Training program should be flawless An unprofessional tourist guide or service
provider can lower the expectation of a tourist So to train them to meet all the needs
of tourists we need to make them feel like they are the main resource of the
destination
Before finishing all the activities we have to continue research works to know if there
is any new trend in the tourist market If there is then we must try to meet the new
needs or if not we need to use new technologies and strategies to make the plan
more efficient and successful
To make the plan successful we need to go step by step Every single work of the
development plan should be guided carefully and maintain as expected A fault work
may make the plan faulty Any obstacles when implementing the plan must be
overcome
Conclusion
If we truly want to make the plan work and be successful we need to be optimistic and think
to the long run development Some activities might seem unachievable and unreliable but is
there anything that man cannot accomplish
To make the plan actually successful we need to involve both the tourists and locals Without
the help of tourists we cannot know what exactly they are seeking and without locals we
cannot know what they are thinking about the development To build a healthy relation
among all the stake holders we need to build a strong coordinating relationship
When working to achieve the goals and objectives of the plan there should be many
obstacles to do otherwise but we have to keep strong and must overcome anything that
comes to the path Otherwise the broader goal cannot be achieved
We need to remember that when developing a destination our first focus should be the
local community Without their help and support we cannot do any development activities
there So at first we need to gain their faith and support Community partnership is very
much crucial in tourism development
At last we all need to be focused to the broader and long term goals of the development If
we want to receive cash when the destination is not developed yet then it wi ll be a foollsquos
dream With the help of all stakeholders it is very much possible to achieve all the goals and
objectives listed in this paper
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)
72
References
Gunn Clare A 1978 Tourism Planning Basic Concept Case 3rded Taylor and Francis
Philadelphia PA 19106
Barkin D 1996 Ecotourism A Tool for Sustainable Development (accessed in
httpwwwplanetacomplaneta960596monarchhtml on 542014 at 700 pm)
Farrell B (2005) ldquoSeven Steps towards Sustainability Tourism in the Context of New
Knowledgerdquo Journal of Sustainable Tourism 13 (2) 10-12
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries(accessed on 0362014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesoutboundgeneral_informationoutbound_overview
html ITA Office of Travel amp Tourism Industries (accessed on 442014 at 0945 pm)
Web search in
httptraveltradegovoutreachpagesinboundgeneral_informationinbound_overviewht
ml ITA Office of Travel amp Tourism Industries (accessed on 2432014 at 0929 pm)
Web search in httpwwwunwtoorgen UNWTO World Tourism Barometer ISSN 1728-
9246(accessed on 0362014 at 1129 pm)
Web search in httpwwwdesignmanticcom Create your own logo (accessed on 362014 at
930 pm)
Web search in httpwwwmarathoncauploaddocuments2006-Marathon-Tourism-
Development-Strategypdf(accessed on 362014 at 1240 pm)
Web search
inhttpwwwtimhawaiiedudlDocument20Library2020TO2049020Additional2
0MaterialsTO490_section-5_destination-planningpdf(accessed on 362014 at 1230 pm)
Web search inhttpsmallbusinesschroncomproject-evaluation-strategies-
42870html(accessed on 362014 at 230 pm)
Web search inhttpenwikipediaorg (accessed on 362014 at 230 pm)
Web search inhttpwwwbandarbantourscom (accessed on 362014 at 430 pm)